The Ultimate HTML5 Video Guide

Video Essentials

A Video Marketer’s Guide to Snapchat: Tell a Story in Snaps
June 30, 2015
By Paul Riismandel
5 Ways Shoppers Want Brands to Use Visual Media Online: Invodo
June 26, 2015
By Troy Dreier
70% of Millennials Watch Videos When Shopping for Products Online
June 25, 2015
By Troy Dreier


Light the Way: A Beginner’s Guide to Video Lighting on a Budget
June 12, 2015
By Jan Ozer
How to Create a Clickable Call-to-Action in Vimeo Plus or Pro
April 21, 2015
By Stjepan Alaupovic



Mobile Mic Shoot-Out: Get the Best Audio for Mobile Recordings
April 18, 2015
By Jan Ozer

Buyer's Guides

Buyer’s Guide: Cloud-Based Video Encoding and Transcoding
April 2, 2015
By Jan Ozer
Buyer’s Guide: Media and Entertainment Video Platforms
April 1, 2015
By Tim Siglin

Industry Announcements

Viralize Introduces Inline Video Autoplay for Mobile Web
June 30, 2015
TMM, Inc. Announces Patent Filing For New Video Scaling Algorithm
May 28, 2015
Vidyard and SnapApp Partner to Bring the Power of Interactive Video to B2B Marketers
May 12, 2015
Bulldog Digital Media creates exchange program –Allowing brands to participate in numerous music festivals throughout the season
November 11, 2014

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Featured Story

Facebook Hits YouTube in the Wallet: Offers Ad Revenue Sharing

In an effort to get major publishers uploading their videos, Facebook offers partners a 55/45 ad revenue split. Also, Facebook creates a Suggested Videos feed.


Go Mobile: Google Creates 3 Mobile Video Formats for DoubleClick
On July 1, 2015

Bring interactive video experiences to mobile viewers whether in the browser or in an app. These formats make creating rich ads fast and easy.

Facebook Changes Online Video Ad Rates, Algorithms, and Analytics
On June 30, 2015

The social network is putting its considerable resources behind online video, and that means its efforts are becoming a lot more sophisticated in a short amount of time.

SourceKnowledge Debuts Engage, Programmatic Video Ad Platform
On June 22, 2015

With the Engage platform, marketers can serve programmatic video ads, then measure performance in real-time to boost conversions.

Block the Ad Blockers: Ooyala Unleashes a Weapon for Creators
On June 19, 2015

Publishers are losing millions to video ad blockers. Ooyala's video and ad tech customers now have a simple solution.

Monthly Ranking Shows Video Creators Succeeding Cross-Platform
On June 18, 2015

Partner with a winner: Tubular Labs creates rankings of online video creators that can deliver stellar hits on every video social network.

AOL Launches Partner Studio to Create Ad Campaigns With Brands
On June 16, 2015

Joining the list of popular sites with in-house creative agencies, AOL announces Partner Studio. Georgia-Pacific signs up for an eight-month cross-property campaign.

Viewability Measurement Initiative Changes Hands, Now Run by IAB
On June 10, 2015

The Open Video Viewability Initiative has been run by ad tech companies since it was started two years ago, but now the IAB Tech Lab is taking over.

70% of Marketers Have Shifted Budgets From TV to Programmatic
On June 4, 2015

Unruly's 2015 programmatic video survey show fast adoption on both sides of the Atlantic. Here are three key takeaways.

Yahoo Brings Third-Party Verification to Viewability Measurements
On June 4, 2015

While YouTube and Facebook don't yet offer independent verification, Yahoo makes news. Will brands line up to advertise on Yahoo?

Vimeo Finally Offers Subscriptions; Big Brand Content Coming Soon
On June 2, 2015

Video creators looking to make money from their work now have another tool, as Vimeo allows subscriptions. But this is only phase 1 of the effort.

YouTube Adds Click-to-Purchase Shopping Links to TrueView Ads
On May 27, 2015

Consumers go to YouTube to research products, but search engines when they're ready to buy. A new offering from YouTube aims to change that.