By harnessing the enthusiasm of its audience, Snapchat has created an irresistible feature—and an ideal fit for brands.
So many of you took the time to vote! Thank you! Now find out which online video ad you decided to call the best of the past 12 months.
VR is a hot area for brands, but why keep the experience locked up behind an app? Lexus and The Washington Post debuted easy access VR video.
FameBit was a superstar startup at only three-years-old, creating a self-service influencer market for brands. Now Google has bought the company for an undisclosed amount.
Native Facebook videos have greater reach than YouTube embeds, but marketers need to be careful where they place their content.
It's not just hype: Programmatic will see dramatic double-digit growth this year across video, display, and mobile, finds an eMarketer forecast.
Live video builds excitement and engagement, and that turns into a halo effect for brands. Yahoo releases a study on live online video ads just in time for Advertising Week.
RTB programmatic sales increased by nearly 50 percent in Q2 finds the latest Global Video Index, which predicts far higher growth rates in the coming years.
The mobile and online video categories are growing fast, finds eMarketer. By 2019, mobile will make up one-third of total U.S. media ad spending.
The only way to fight the rising use of ad blockers is by understanding the root of the problem, believes the coalition which includes Google and Facebook. It will then create global online ad standards,.
No skills required and no money down: JW Player's new offering lets anyone create video sites or video-heavy sections for their existing sites.