TV ad budgets are proving to a major incentive for these two digital powerhouses. Apple and Facebook want their piece of the pie, but first they need to create original shows that millennials can't stop watching.
As multiplatform viewing has surged forward, reliable metrics have struggled to keep up. But a change at Nielsen means big gains for publishers and advertisers, alike.
Mobile is hot, but living room viewing is hotter. Today's viewers prefer streaming premium video to their living room TVs—and video marketers are taking notice.
YouTube faced a crisis when major advertisers pulled out following brand safety concerns. Since then, the site has made impressive gains in winning back the trust of the ad community.
No computer? No problem. A new mobile app lets marketers find the idea influencer for video marketing campaigns no matter where they happen to be.
Studies commissioned by Facebook show that TV viewers only look at their TV half the time, often turning to their phone. Here's how marketers can get their messages across to distracted consumers.
What's happening here? Viewing time, viewability, and completion rates are all trending up. Has the online video ad community figured out how best to appeal to consumers?
Say goodbye to fixed pixel size ads and hello to flexible ads that maintain a specific aspect ratio and are able to appear at different sizes on different platforms.
The good news is that programmatic and addressable ad buying for TV are showing huge percentage gains. The bad news is that both are still extremely small areas.
While video advertisers currently spend more reaching non-mobile devices, that will change next year as mobile viewing continues to explode.
Brand safety concerns have advertisers and agencies saying sayonara to programmatic, but can this much-hyped ad market make a comeback?