Brand safety they got. Transparency, not so much. That’s why walled gardens will get a few modifications in the year to come.
But can it do it? 2017 has been one crisis after another for the net's largest video destination. Will an army of mods do the trick?
According to a Zenith advertising forecast, online video will grow by an average of 17 percent for the next 3 years.
Marketers, those coveted teen and young adult viewers are binge-watching original online series. Here's where to put your digital ad dollars.
An H1 2017 report shows digital ad spend is up in European countries, but nearly all of the area's gains come from mobile and video ads.
Another scandal, another advertiser pullout. Will video brand advertisers give YouTube a third chance? Is the site simply too powerful to ignore?
There were a lot of bad actors giving CMOs brand safety nightmares this year. Thanks to a lack of transparency and rampant fraud, 50 percent want to bring ad buying in-house.
Wistia has released its first State of Video for Business report, and it shows businesses are big on using gated video as a lead generation tool.