Can brand safety be ensured with measurements and calculations? The MRC introduces 'adjacency' to keep ads a safe distance from potentially harmful content.
YouTube took the lead in offering some impressive A/B testing and reporting feature for its advertisers, but at Cannes 18 brand safety continued to be a major concern.
Be nice, insists one video advertising company. That's why it's pioneering intent-based advertising, where ads only play when requested.
Tracking views for CTV ads and pairing them with offline sales takes huge databases. Alphonso just made it available to mom-and-pops.
The latest quarterly index from Ooyala shows mobile video pre-rolls showing impressive gains, while midrolls are big on connected TVs.
Twitter has seen big wins with creator content, and at VidCon it gave more details about the Creator Originals program it announced during NewFronts.
Consumers are fine with ad-supported live video online. Forget the myth of unreachable viewers, says IAB. Streamers are still open to ads.
They don't get their popularity for nothing: Tubular Labs' study of video influencers shows they post a majority of top videos and get a majority of views.