Video marketing is growing at a rapid rate and it has a budget to match. A Magisto report dives into the numbers and finds an average spend of $20,000.
With so many distribution methods and even more viewing platforms, getting video viewer data is a chore. Wicket Labs pulls it all together.
By building Adapt Video, a flexible ad format, on top of DoubleClick's framework, Time Inc. is creating new revenue opportunities and giving viewers a full-screen experience.
Reaching viewers when they're in a receptive state of mind means reaching them on connected TV. Viewers find CTV ads are tolerated better than broadcast TV spots.
YouTube is the undeniable leading video destination, but Amazon sees a weakness. By offering brand safety and detailed shopping metrics, it hopes to lure advertisers away.
Even among strong premium video ad completion rates, this stat stands out. And the rate for live video mid-rolls is nearly as strong.
In only five minutes, any advertiser can use ComScore's free self-service tools to track campaign viewability. It announced the service already back in April, but this time it means it.
It's a great time to be in online video marketing and advertising, as brands increasingly see its value and plan combined TV/online video campaigns.