The Ultimate HTML5 Video Guide

Video Essentials

Accuracy Most Important for Marketers Purchasing Demo Data
July 19, 2018
By Troy Dreier
Standardization Will Drive CTV Ads, But We’re Not There Yet
July 13, 2018
By Troy Dreier
Facebook Video Creation Kit Helps Brands Prepare for the Holidays
July 12, 2018
By Troy Dreier

How-Tos

How to Do YouTube Influencer Video Marketing the Right Way
July 6, 2018
By Troy Dreier
How Genius Created Brand-Sponsored Live Video Events for Fans
November 29, 2017
By Troy Dreier

Sponsors

Reviews

Mobile Mic Shoot-Out: Get the Best Audio for Mobile Recordings
April 18, 2015
By Jan Ozer

Buyer's Guides

Online Video Platforms: How to Pick the Right One for Your Needs
July 16, 2016
By Robert Reinhardt
Video Camera Guide 2016: Pick the Right Camera for the Job
February 7, 2016
By Jan Ozer

Industry Announcements

VideoAmp Acquires IronGrid Data Services; Launches Data & Emerging Products Division
July 19, 2018
Innovid Bolsters Digital Video Viewability with VAST Inventory Support Across Major Vendors, Increasing Transparency for Brand Marketers
July 19, 2018
Digitas Earns Elite Adobe Analytics Specialization
July 18, 2018
Tremor Video DSP and Dstillery Partner to Help Brands Discover and Reach New Consumers Through Video
July 17, 2018

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Feature

Featured Story

Nielsen Total Audience Ratings: The Challenge of Measuring CTV

Before advertisers can buy targeted demos on CTV, the industry needs cross-platform ratings. And that’s where Nielsen Total Audience comes in.

News

Measure All Video From One Dashboard: SimpleReach Makes it Simple
On July 19, 2018

Some platforms say a view is 3 seconds long and some say it's the entire video. With SimpleReach, marketers can measure however they like.

Amobee Takes Videology Assets in Court Auction for $101M
On July 17, 2018

While it had some competition, Amobee prevailed as the high bidder an a court-supervised auction for Videology's technology and assets.

Online Video Ad Budgets Grew 20% in 2017, Will Grow 19% This Year
On July 16, 2018

While online video ad budgets are growing quickly, online video viewing is growing at an even faster rate. A glut of inventory means prices have been coming down.

MRC Takes on Brand Safety With Draft of Proposed Guidelines
On July 12, 2018

Can brand safety be ensured with measurements and calculations? The MRC introduces 'adjacency' to keep ads a safe distance from potentially harmful content.

Cannes 18: A Look Back at the Biggest Marketing Announcements
On July 9, 2018

YouTube took the lead in offering some impressive A/B testing and reporting feature for its advertisers, but at Cannes 18 brand safety continued to be a major concern.

Intent-Based Advertising: Cedato Format Only Plays When Wanted
On July 3, 2018

Be nice, insists one video advertising company. That's why it's pioneering intent-based advertising, where ads only play when requested.

Alphonso Lets Local Businesses Track Viewers and Offline Sales
On June 29, 2018

Tracking views for CTV ads and pairing them with offline sales takes huge databases. Alphonso just made it available to mom-and-pops.

Mobile Video Pre-Rolls Making Gains for Publishers: Ooyala
On June 27, 2018

The latest quarterly index from Ooyala shows mobile video pre-rolls showing impressive gains, while midrolls are big on connected TVs.