It takes a village—or, in this case, all parts of the video ecosystem—but we're seeing real improvement in the video ad fraud rate.
Viewers often stop playing a video when a pre-roll ad appears, unwilling to sit through it. But they're invested in the show by the time they see a mid-roll ad.
Using an ad offering a 360° VR experience, the marketing team behind 50 Shades Darker got a 10x uplift compared to a control ad.
A free two-page guide helps educate both buyers and sellers on advanced TV targeting, giving definitions, stats, and best practices.
Fashion, beauty, and food brands were the leaders in Instagram influencer marketing last year, often working with young micro-influencers.
Publishers can maximize their sales, says JW Player of its new programmatic video solution, while advertisers can reach a premium audience.
If YouTube can't bring order to its own community, maybe another group can. SuperAwesome unveils a certification that protects creators and brands.
With bases in the U.S. and Europe, SpotX and Smartclip have taken the first step to becoming a global company that can better compete at scale.