According to Vindico's annual video advertising report, brands are learning that shorter online ads lead to higher completion rates.
While viewability is at a high point, it's still well below the 50 percent mark. Also, most online video ads are shown in banners.
Manage massive libraries of recorded video, add registration gates to live and on-demand content, then track those leads with any CRM program
The company's YouTube ad optimization and programmatic buying solutions are finding success as brands move additional media spending online.
Go from beginner to online video marketing expert in the course of one afternoon. A workshop at Streaming Media East teaches everything a brand manager needs to know.
A new iOS app lets people create mashups of videos, gifs, pictures, and songs, then share them with friends. Its creators call it a perfect tool for brand promotion.
The online video industry still doesn't have comprehensive cross-device ratings, but thanks to Adobe and Nielsen that's about to change.
As the Adobe Summit marketing conference opens in Salt Lake City, Adobe makes a major announcement for online video marketing.
Viewing habits are changing like never before, and young people are leading the pack. Check out this infographic for the latest data on where to find viewers.
Working directly with YouTube creators on sponsored videos is a no-no, says YouTube, which now wants a chunk of that ad revenue for itself.
Once a niche offering, online video ads are now standard practice. What's more 72% of agencies see them as equal to or more effective than TV ads.