The latest quarterly report from Ooyala shows that video viewing on mobile devices is rocketing up, as is long-form video on connected TVs.
A new site offers video lessons on succeeding with video marketing. The first lesson, on YouTube playlists, is free.
In a downloadable case study, Videology shows how three fast food restaurants turned to online video advertising to accomplish their goals.
With online marketing videos, companies of every size have the same opportunity to grab the viewer's attention, but SMBs aren't making an effort.
Attention spans are short, but video ad breaks are long. Want to keep viewers engaged? Give them extra-short video ads.
Sports fans are increasingly looking online for live event coverage, and advertisers have noticed. Ad views for live sports are up 201%.
Brands want to advertise to YouTube's young demographic, but don't want their ads on untrusted sites. Veenome's quality rating may hold the answer.
Directr is an incredibly useful app for making business videos in minutes. YouTube just acquired the company, and will make the Directr app free to use.
YouTube's stars have polished their brands and grown their audiences, and now they're ready to make some money with corporate sponsorships.
There's a giant missed opportunity here, says Levels Beyond. Online videos aren't a priority for brands, even though viewers love to watch and share them.
It's not enough to upload videos and hope they succeed with viewers, says Ramp. It's new offering lets marketers use integrated calls-to-action and track results.