While there is now a viewability standard for display and video ads, don't expect full 100% viewability from the start.
A marketing study shows which verticals are investing the most in online video, and which video lengths are the clear favorites.
The bargain big box retailer drove 39 million views on YouTube by using a smart strategy that offered instructive content and pushed subscriptions.
A simple black and white video that showed 10 couples kissing for the first time was 2014's top online video campaign.
Shakira and Activia partnered on a World Cup ad that became not only the most-shared ad of the year, but also the most-shared ad of all time.
What does a company do after it creates one of the viral video world's biggest hits? If you're Dollar Shave Club, you take your next campaign to TV.
Electronics companies came out on top this quarter. Learn which branded video campaign drew 49 million views in one quarter alone.
For brands that want to reach customers around the world, adding foreign language subtitles or captions just got a whole lot easier.
Video ads have finally come to the popular social networking site, but they'll need to fit the format if they're going to be welcomed.
When costumed characters come knocking (via Twitter), Honda will respond with Vine videos and a link for a sweet treat.
Viewers are glued to mobile devices, and connected TVs are coming on strong, so advertisers can't stick with purely desktop campaigns.