Combining Adobe's data and TubeMogul's DSP will form an end-to-end platform that lets advertisers buy targeted video ads on desktop, mobile, and TV.
The video marketing-centered OVP now lets customers modify their offerings with video chaptering, thumbnail image selection, lead generation, and more.
For the first time, mobile ads took in more revenue than search ads. Desktop video was the only desktop category to show strong growth.
It's a step online video advertisers have been waiting for: With vCE now baked into the Roku OS, it's easy to compare campaign performance across platforms.
By harnessing the enthusiasm of its audience, Snapchat has created an irresistible feature—and an ideal fit for brands.
So many of you took the time to vote! Thank you! Now find out which online video ad you decided to call the best of the past 12 months.
VR is a hot area for brands, but why keep the experience locked up behind an app? Lexus and The Washington Post debuted easy access VR video.
FameBit was a superstar startup at only three-years-old, creating a self-service influencer market for brands. Now Google has bought the company for an undisclosed amount.
Native Facebook videos have greater reach than YouTube embeds, but marketers need to be careful where they place their content.
It's not just hype: Programmatic will see dramatic double-digit growth this year across video, display, and mobile, finds an eMarketer forecast.
Live video builds excitement and engagement, and that turns into a halo effect for brands. Yahoo releases a study on live online video ads just in time for Advertising Week.