Publishers are trying to move metrics away from clicks, showing that native ads benefit brands through added exposure, shows Q1 study.
Be afraid, video marketers. Auto-playing video are one of the most annoying, most loathed types of ads, and soon Google Chrome might block them by default.
Programmatic's advances could be swept away if providers can't show they're serious about brand safety. One marketplace backs up its promises with credits.
Led by strong sports streaming, online video saw big increases in content and ad views last year. But publishers need to figure out the optimal ad load or risk alienating viewers.
The live streaming platform just for brands takes the wraps off a new version. Brands will benefit from an improved dashboard, richer analytics, and the ability to simulcast to social platforms.
Millennials love their devices, viewing more mobile videos every day. Now, advertisers can buy spots on a programmatic vertical video exchange through 150 DSPs.
ThinkInsight, a new modular platform from ThinkAnalytics, aims to give marketers and content providers an up-to-the-minute view of customer behavior.
One is a premium placement, while the other is a distraction. Many marketers think they're getting center column treatment but aren't, finds Rocket Fuel and IAS.
The top streaming TV device wants to help marketers plan campaigns across traditional and online platforms, so it's offering comparable Nielsen metrics.
Viewability for video ads is higher than for display, but the area's high CPM rates make it an attractive area for fraud, notes an Integral Ad Science report.
Online video viewers will skip ads when they get the chance, but half pay more attention to ads they can skip than those they can't.