Create immersive spaces for viewers to inhabit, but don't forget the brand support: Adobe's VR tools let marketers know exactly where viewers are looking in virtual video.
Young adult cord-cutters see ads shown with original online video as "more interesting" or "fun," making this a valuable way to reach a challenging demographic.
Marketers can now schedule and publish videos to YouTube, Facebook, Twitter, and Instagram using the desktop and mobile tool they already trust.
Advertisers know Google Preferred as the way to buy the cream of YouTube's crop, placing ads on the top creator videos. Google Preferred now lets them buy spots on viral sensations, as well.
The short-form messaging social network is looking for a Hail Mary pass. When it begins streaming NFL games live this fall, it's counting on advanced demographic targeting to attract advertisers.
As newfront season begins in New York City, the IAB released survey results showing a 114 percent increase in ad spending on original digital video
Microsoft's audience survey tool, Microsoft Pulse, has learned a new trick. Now, marketers can use Microsoft Video Pulse to gather second-by-second responses to any recorded video.
The ad industry is in crisis, finds an Accenture multi-country survey. Consumers are so annoyed by ad interruptions that 4 in 10 would pay to avoid them.
Participants spent more time with interactive video ads, remembered them at a higher rate, and were more interested in purchasing their products in the future.
By measuring which ads were the most likeable and earned the most attention, Ace Metrix calculates their ability to break through the clutter and get noticed.
Is two seconds long enough to make an impression on potential customers? If the MRC's preliminary guidelines stand, that's when a mobile video ad will be considered viewable.