The Ultimate HTML5 Video Guide

Video Essentials

Marketers React With Anger to the Facebook Video Ad Lawsuit
October 18, 2018
By Troy Dreier
How L’Oréal Drove Online Traffic With Data-Driven Video Ads
October 15, 2018
By Troy Dreier
SSAI: What Marketers Need to Know About Server-Side Ad Insertion
October 13, 2018
By Nadine Krefetz

How-Tos

How Marketers and Advertisers Can Build a Culture of Creativity
July 29, 2018
By Troy Dreier
How to Do YouTube Influencer Video Marketing the Right Way
July 6, 2018
By Troy Dreier

Sponsors

Reviews

Mobile Mic Shoot-Out: Get the Best Audio for Mobile Recordings
April 18, 2015
By Jan Ozer

Buyer's Guides

Online Video Platforms: How to Pick the Right One for Your Needs
July 16, 2016
By Robert Reinhardt
Video Camera Guide 2016: Pick the Right Camera for the Job
February 7, 2016
By Jan Ozer

Industry Announcements

Innovid Partners with Jivox to Launch Omni-Channel Solution for Independent Ad Serving, Measurement and Dynamic Creative
October 18, 2018
Data Plus Math, LiveRamp Announce Strategic Partnership
October 15, 2018
SuperData Unveils Premiere Tool to Measure Online Gaming Video and Streaming ROI
October 12, 2018
Pluto TV Selects Tru Optik as Partner to Bolster Direct Sales Efforts; Powering Guaranteed Audience Delivery Across Connected TV Inventory
October 11, 2018

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Feature

Featured Story

The Ad Load Difference: 66% of Streaming Customers Are Satisfied

Two-thirds of streamers are happy with their commercial ad load, far higher than the number of pay TV customers who can say the same.

News

Fullscreen Shield Offers Two-Stage Brand Safety Protection
On October 16, 2018

No machine check by itself is going to flag every video with unsafe content. That's why Fullscreen Shield adds a manual review.

Facebook Takes a Quarter of All U.S. Video Ad Spending: eMarketer
On October 10, 2018

And it's not stopping! While Facebook takes a massive piece of the video advertising pie, it will expand with double-digit growth.

The Roku Measurement Partner Program Offers Third-Party Metrics
On October 9, 2018

11 major measurement specialists—including Nielsen and ComScore—help Roku buyers shape their campaigns with the Measurement Partner Program.

YouTube Offers More Ad Extensions and Improves Brand Lift Measure
On October 1, 2018

With extensions, viewers can take action from a YouTube video page. New extensions support movie booking and app downloading.

ComScore’s Campaign Ratings Now in Beta, Offer Cross-Screen View
On September 28, 2018

While a full commercial release is still a few months away, ComScore Campaign Ratings are now in use by several influential players.

TV Ad Measurement Company iSpot.tv Takes $30M in Series C Funding
On September 27, 2018

By connecting TV measurements and viewer behaviors, iSpot.tv has seen impressive growth. With this funding it hopes to grow even faster.

Video Ads Get 36% More Time in View Than Desktop Display Ads
On September 25, 2018

Rather than simply looking at the number of views a video campaign gets, consider measuring how many seconds those ads are on screen.

Hearst Launches its Own Addressable Marketplace: Hearst Anyscreen
On September 24, 2018

Reaching addressable audiences at scale and providing transparency are popular buzzwords, but will Hearst Anyscreen deliver?