The Ultimate HTML5 Video Guide

Video Essentials

For Cross-Screen Advertising, Get All Screens Working Together
May 24, 2016
By Troy Dreier
Brand Tips for Working With Influencers: Don’t Be a Buzzkill
May 23, 2016
By Troy Dreier
Don’t Push: The Problem With Targeted Marketing to Millennials
May 19, 2016
By Troy Dreier

How-Tos

How to Use Trending Topics and Events to Inspire Online Videos
May 22, 2016
By Stjepan Alaupovic
How to Target Your Audience By Creating Niche Video Content
February 27, 2016
By Stjepan Alaupovic

Sponsors

Reviews

Mobile Mic Shoot-Out: Get the Best Audio for Mobile Recordings
April 18, 2015
By Jan Ozer

Buyer's Guides

Video Camera Guide 2016: Pick the Right Camera for the Job
February 7, 2016
By Jan Ozer
Buyer’s Guide: Cloud-Based Video Encoding and Transcoding
April 2, 2015
By Jan Ozer

Industry Announcements

Imposium Brings Dynamic and Personal Video Advertising to Web Browsers and Mobile Apps
May 23, 2016
Internet Video Archive Launches AdQ
May 19, 2016
YuMe Doubles Up on Protection for Advertisers and Brands with Native SDK-Driven Brand Safety and Integral Ad Science’s Bid Expert
May 18, 2016
Cleeng Adds eCommerce and Subscription Management Capabilities to Brightcove OTT FLOW, Powered By Accedo
May 13, 2016

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Feature

Featured Story

Premium Non-Broadcaster Video Driving the Rush to Programmatic

In its 2016 State of the Media Industry report, Ooyala finds that private programmatic marketplaces and native ads are taking off, but, unfortunately, so are ad blockers.

News

Adobe Marketing Cloud Adds Virtual Reality Video Support
On May 17, 2016

Create immersive spaces for viewers to inhabit, but don't forget the brand support: Adobe's VR tools let marketers know exactly where viewers are looking in virtual video.

Online Video Ads More Memorable Than TV Spots, Finds IAB Study
On May 12, 2016

Young adult cord-cutters see ads shown with original online video as "more interesting" or "fun," making this a valuable way to reach a challenging demographic.

Hootsuite Gets Video-Friendly with YouTube, Facebook Integrations
On May 10, 2016

Marketers can now schedule and publish videos to YouTube, Facebook, Twitter, and Instagram using the desktop and mobile tool they already trust.

Go Viral! Google Preferred Lets Advertisers Buy Breakout Hits
On May 6, 2016

Advertisers know Google Preferred as the way to buy the cream of YouTube's crop, placing ads on the top creator videos. Google Preferred now lets them buy spots on viral sensations, as well.

Twitter Bets its Future on Online Video Advertising and the NFL
On May 3, 2016

The short-form messaging social network is looking for a Hail Mary pass. When it begins streaming NFL games live this fall, it's counting on advanced demographic targeting to attract advertisers.

NewFronts Play Large Role in Video Ad Spend Budgets, Finds Survey
On May 2, 2016

As newfront season begins in New York City, the IAB released survey results showing a 114 percent increase in ad spending on original digital video

Discover Microsoft Video Pulse, the New Way to Gather Feedback
On April 25, 2016

Microsoft's audience survey tool, Microsoft Pulse, has learned a new trick. Now, marketers can use Microsoft Video Pulse to gather second-by-second responses to any recorded video.

61% of Online Consumers Aware of Several Ad-Blocking Options
On April 22, 2016

The ad industry is in crisis, finds an Accenture multi-country survey. Consumers are so annoyed by ad interruptions that 4 in 10 would pay to avoid them.

Study Finds Interactive Video Ads More Effective Than Pre-Rolls
On April 14, 2016

Participants spent more time with interactive video ads, remembered them at a higher rate, and were more interested in purchasing their products in the future.

The Top 10 Breakthrough Ads of Q1 2016: Microsoft Leads the Way
On April 4, 2016

By measuring which ads were the most likeable and earned the most attention, Ace Metrix calculates their ability to break through the clutter and get noticed.

MRC Releases Guidelines for Mobile Ad Viewability Standards
On April 1, 2016

Is two seconds long enough to make an impression on potential customers? If the MRC's preliminary guidelines stand, that's when a mobile video ad will be considered viewable.