Working directly with YouTube creators on sponsored videos is a no-no, says YouTube, which now wants a chunk of that ad revenue for itself.
Once a niche offering, online video ads are now standard practice. What's more 72% of agencies see them as equal to or more effective than TV ads.
In a three month span, video ad viewability rose by almost 10 percent. That's good news for marketers and advertisers.
With its new cross-platform emphasis, Tubular is poised to help brands learn where to put their video marketing dollars for the best results.
By saving its surprises until the game started, Clash of Clans earned over 8 million views during and following the Super Bowl.
Are advertisers wasting their money? A quarterly report finds that over half of all completed video ads aren't in view.
Put YouTube ads in front of exactly your desired target audience. New tools from Outrigger help advertisers and marketers plan campaigns.
This free download has over 100 pages of tested, practical video marketing advice. Here's a small sample of what you can expect.
With the Schneider Optics iPro system, marketers can have a high-definition video camera and five specialized lenses in their pocket.
Even a small nonprofit can have a big impact online with MediaNest's toolset. Upload to over 30 sites at once and monitor detailed analytics.
Here are the YouTube ads that people were watching and talking about (and watching some more) in 2014. In different ways, they all made a connection.