The Ultimate HTML5 Video Guide

Video Essentials

YouTube Introduces Cards, a Useful Way to Add Brand Interactivity
March 26, 2015
By Troy Dreier
Best Practices for Big Results: Online Video Marketing in 2015
March 20, 2015
By Troy Dreier
Shoppers Who Watch Videos Are 1.6x More Likely to Buy: Invodo
March 18, 2015
By Troy Dreier

How-Tos

How to Record Great Audio in iOS and Android Video Production
March 22, 2015
By Jan Ozer
How to Use Voice Actors to Bring Humor to Marketing Videos
March 16, 2015
By Eric Schumacher-Rasmussen

Sponsors

Reviews

Discover Wistia, an OVP That Specializes in Video Marketing
January 23, 2014
By Jan Ozer

Buyer's Guides

Streaming Camera Guide 2014: How to Choose Your Next Camera
July 22, 2014
By Jan Ozer
Buyer’s Guide: Captioning Services for Online Videos
March 18, 2014
By Paul Riismandel

Industry Announcements

Bulldog Digital Media creates exchange program –Allowing brands to participate in numerous music festivals throughout the season
November 11, 2014
World Cup Increases Branded Video Viewership by 16 Percent in Q2 2014
July 31, 2014
YuMe Launches Ngage Interactive Ad Unit Globally Across All Screens for Applebee’s
July 24, 2014
Tubular Labs Unveils Brand Intelligence Dashboard
July 24, 2014

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Feature

Featured Story

Click Here! How to Use YouTube Annotations to Increase Engagement

Annotations help viewers get more out of your videos and lead to higher watch times. We'll show you how to get started, and provide expert tips on using annotations the right way.

News

Trio Hopes to Be the Next Big Thing for Video Marketing Mashups
On March 24, 2015

A new iOS app lets people create mashups of videos, gifs, pictures, and songs, then share them with friends. Its creators call it a perfect tool for brand promotion.

How Adobe and Nielsen Plan to Overhaul Video Marketing Metrics
On March 12, 2015

The online video industry still doesn't have comprehensive cross-device ratings, but thanks to Adobe and Nielsen that's about to change.

Video Meets Marketing: Adobe Joins Primetime and Marketing Cloud
On March 10, 2015

As the Adobe Summit marketing conference opens in Salt Lake City, Adobe makes a major announcement for online video marketing.

ComScore Infographic Shows Marketers Where the Viewers Are
On March 4, 2015

Viewing habits are changing like never before, and young people are leading the pack. Check out this infographic for the latest data on where to find viewers.

Brands Beware: YouTube Is Cracking Down on Sponsored Videos
On February 20, 2015

Working directly with YouTube creators on sponsored videos is a no-no, says YouTube, which now wants a chunk of that ad revenue for itself.

Online Video Advertising Is Going Mainstream: BrightRoll Survey
On February 18, 2015

Once a niche offering, online video ads are now standard practice. What's more 72% of agencies see them as equal to or more effective than TV ads.

Video Ad Viewability Up Sharply, Finds Integral Quarterly Report
On February 9, 2015

In a three month span, video ad viewability rose by almost 10 percent. That's good news for marketers and advertisers.

Tubular Labs Now Tracks Over 1B Videos on Over 30 Platforms
On February 5, 2015

With its new cross-platform emphasis, Tubular is poised to help brands learn where to put their video marketing dollars for the best results.

How Clash of Clans—and AngryNeeson52—Won the Super Bowl
On February 2, 2015

By saving its surprises until the game started, Clash of Clans earned over 8 million views during and following the Super Bowl.

Video Ad Completion Rates Surprisingly Low, Finds Report
On January 15, 2015

Are advertisers wasting their money? A quarterly report finds that over half of all completed video ads aren't in view.

Outrigger Media Offers Demographic Data for YouTube Targeting
On January 14, 2015

Put YouTube ads in front of exactly your desired target audience. New tools from Outrigger help advertisers and marketers plan campaigns.