Live video builds excitement and engagement, and that turns into a halo effect for brands. Yahoo releases a study on live online video ads just in time for Advertising Week.
RTB programmatic sales increased by nearly 50 percent in Q2 finds the latest Global Video Index, which predicts far higher growth rates in the coming years.
The mobile and online video categories are growing fast, finds eMarketer. By 2019, mobile will make up one-third of total U.S. media ad spending.
The only way to fight the rising use of ad blockers is by understanding the root of the problem, believes the coalition which includes Google and Facebook. It will then create global online ad standards,.
No skills required and no money down: JW Player's new offering lets anyone create video sites or video-heavy sections for their existing sites.
Olympic ads often feature the athletes themselves, as well as inspirational messages. They're popular with viewers who enjoy the chance to see top competitors in a different setting.
Amobee Triggers is a programmatic offering that looks at a variety of real-time and historical cues to determine the key moments when video and display ads will make the biggest impact.
Publishers and marketers can now see exactly who's watching their videos and when engagement spikes. Facebook offers tools for diving into on-demand, live, and 360-degree video performance.
Creating videos is a slow process, and by the time you're done the aundience's attention may have shifted. One product helps publishers create editorial video when they need it most.
Manage and distribute all your brand videos from one location. TwentyThree also lets you create video landing pages and manage live events.
For online video advertisers, viewability isn't a KPI—it's the bedrock that all measurements are based on. Now, Nielsen helps them get the information they need.