The Ultimate HTML5 Video Guide

Video Essentials

Selling With YouTube: Taking a Hybrid Strategy Is Key to Results
September 25, 2014
By Troy Dreier
Explainer Vids Make Marketing Simple Enough for an Eight-Year-Old
September 23, 2014
By Troy Dreier
3 Tech Tips for Using Online Video to Communicate With Customers
September 19, 2014
By Troy Dreier


How to Create and Market a Video-Based Online Course
September 3, 2014
By Jan Ozer
How to Make Great Enterprise Video With Google Glass
April 28, 2014
By Scott Lawson



Discover Wistia, an OVP That Specializes in Video Marketing
January 23, 2014
By Jan Ozer

Buyer's Guides

Streaming Camera Guide 2014: How to Choose Your Next Camera
July 22, 2014
By Jan Ozer
Buyer’s Guide: Captioning Services for Online Videos
March 18, 2014
By Paul Riismandel

Industry Announcements

World Cup Increases Branded Video Viewership by 16 Percent in Q2 2014
July 31, 2014
YuMe Launches Ngage Interactive Ad Unit Globally Across All Screens for Applebee’s
July 24, 2014
Tubular Labs Unveils Brand Intelligence Dashboard
July 24, 2014
Vidyard Enables Marketers to Create Custom-Branded Video Channel Experiences
June 30, 2014

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Featured Story

Choosing an OVP for Ecommerce: Here’s What to Look For

Any OVP can host and stream a video, but not all of them offer tools for selling products. Read on for five things to look for when selecting an OVP.


E-Book Explains How Businesses Can Profit from Instagram
On September 23, 2014

Post videos and photos that engage customers and show the fun side of your company, one author encourages.

YouTube Brings Real-Time Results to Free Analytics Tools
On September 19, 2014

Video marketers, rejoice: YouTube finally lets you track online video campaign performance minute-by-minute.

Looking for Viewers? Think Mobile and Connected TVs, Says Report
On September 16, 2014

The latest quarterly report from Ooyala shows that video viewing on mobile devices is rocketing up, as is long-form video on connected TVs.

Use Online Video to Learn Online Video Marketing With Vidpow
On September 12, 2014

A new site offers video lessons on succeeding with video marketing. The first lesson, on YouTube playlists, is free.

Online Video Marketing Moves Fast Food: Videology Report
On September 9, 2014

In a downloadable case study, Videology shows how three fast food restaurants turned to online video advertising to accomplish their goals.

SMBs Can Gain Ground on Competitors With Online Video, But Few Do
On August 28, 2014

With online marketing videos, companies of every size have the same opportunity to grab the viewer's attention, but SMBs aren't making an effort.

Go Short! 10-Second Video Ads Perform Best, Says Report
On August 21, 2014

Attention spans are short, but video ad breaks are long. Want to keep viewers engaged? Give them extra-short video ads.

Where the Viewers Are, Where the Ads Are: FreeWheel Q2 ’14 Report
On August 16, 2014

Sports fans are increasingly looking online for live event coverage, and advertisers have noticed. Ad views for live sports are up 201%.

Veenome Tames the Wild West of YouTube, Assures Brand Safety
On August 11, 2014

Brands want to advertise to YouTube's young demographic, but don't want their ads on untrusted sites. Veenome's quality rating may hold the answer.

YouTube Makes Business Video Creation App Directr Even Better
On August 9, 2014

Directr is an incredibly useful app for making business videos in minutes. YouTube just acquired the company, and will make the Directr app free to use.

Fast Company Looks at Brand-Building With YouTube’s Biggest Names
On August 7, 2014

YouTube's stars have polished their brands and grown their audiences, and now they're ready to make some money with corporate sponsorships.