The Ultimate HTML5 Video Guide

Video Essentials

Video Ads 2017: Data Will Improve Targeting and Simplify Buying
May 25, 2017
By Troy Dreier
Brands Should Be Farmers, Not Hunters in Next-Phase Marketing
May 24, 2017
By Lance Neuhauser
9 Is the Magic Number When it Comes to Video Ad Exposure: YuMe
May 22, 2017
By Troy Dreier

How-Tos

How to Deliver the Right Videos to the Right Viewers
March 23, 2017
By Troy Dreier
How to Block the Ad Blockers (and Reclaim Loads of Lost Revenue)
March 9, 2017
By Jan Ozer

Sponsors

Reviews

Mobile Mic Shoot-Out: Get the Best Audio for Mobile Recordings
April 18, 2015
By Jan Ozer

Buyer's Guides

Online Video Platforms: How to Pick the Right One for Your Needs
July 16, 2016
By Robert Reinhardt
Video Camera Guide 2016: Pick the Right Camera for the Job
February 7, 2016
By Jan Ozer

Industry Announcements

Veygo and Spideo team up for next-generation multi-screen video solution
May 22, 2017
IAB Clarifies Processes for Automated Digital Advertising
May 19, 2017
IAB Tech Lab Launches Assault on Illicit Advertising Inventory
May 17, 2017
Jaunt Taps OmniVirt to Extend Reach of its Advertiser Campaigns
May 13, 2017

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Feature

Featured Story

Using First-Party Data to Build a Personalized Media Company

Collecting first-party viewer data and using it effectively is essential for today's media companies. Here's the information companies should collect and the questions they should be asking.

News

4 Out of 5 Generation Z Viewers Are Okay With Branded Video
On May 23, 2017

Young people would rather watch a video than read an article, and they enjoy viewing and sharing branded content. Just make it something that's worth sharing.

Mashable Dives Into Vertical Video Ads at its 2017 NewFront
On May 11, 2017

What vertical video ads need is a great place to be seen. With its Mashable Reels features, Mashable aims to provide a premium space for advertisers.

Virool and TeamDom Create a Production Studio Just for Verticals
On May 11, 2017

Consumers on the popular social video apps are young, coveted, and not interested in sitting through ads. Getting them to stop and watch requires a savvy production team.

Charting the Adpocalypse: 5% of Advertisers Left Google Preferred
On May 9, 2017

YouTube had a massive brand safety problem a few months ago and that led many advertisers to threaten to pull their ads. How many actually did? Not many.

Digitas and Group Nine Combine on Snackable Video Creation
On May 4, 2017

Think of this as a machine that turns boring old school content into zippy quick videos—and gets them in front of the right audience at scale.

RYOT Lab Debuts at AOL, Creates Immersive Branded Video
On May 3, 2017

A small cause-oriented started was acquired by the Huffington Post, which was then acquired by Verizon. Now that company is creating VR and AR experiences for some of the world's biggest brands.

Over 90% of Native Ad Publishers Saw Revenue Increase Last Year
On April 21, 2017

Publishers are trying to move metrics away from clicks, showing that native ads benefit brands through added exposure, shows Q1 study.

Department of Irony: Google Chrome Getting a Built-In Ad-Blocker
On April 20, 2017

Be afraid, video marketers. Auto-playing video are one of the most annoying, most loathed types of ads, and soon Google Chrome might block them by default.

MediaMath Says ‘Programmatic Brand Safety or You Don’t Pay’
On April 17, 2017

Programmatic's advances could be swept away if providers can't show they're serious about brand safety. One marketplace backs up its promises with credits.

Online Video Ad Views Grew by 24% in 2016, Says FreeWheel Report
On April 13, 2017

Led by strong sports streaming, online video saw big increases in content and ad views last year. But publishers need to figure out the optimal ad load or risk alienating viewers.

Brandlive Makes Live Video Easier to Create, Provides More Data
On April 13, 2017

The live streaming platform just for brands takes the wraps off a new version. Brands will benefit from an improved dashboard, richer analytics, and the ability to simulcast to social platforms.