The Ultimate HTML5 Video Guide

Video Essentials

Influencer Marketing: Why Brands Should Take a Holistic Approach
October 9, 2015
By Troy Dreier
Brands Are Underinvesting in Mobile; Studies Prove Effectiveness
October 9, 2015
By Troy Dreier
5 Tips for Website Video Placement: Location, Location, Location
October 8, 2015
By Stjepan Alaupovic


How to Find the Right Vendor for Any Streaming Video Project
August 21, 2015
By Jan Ozer
How To Get Your App Preview Video Approved by Google And Apple
August 3, 2015
By Nicholas Marks and Adam Winograd



Mobile Mic Shoot-Out: Get the Best Audio for Mobile Recordings
April 18, 2015
By Jan Ozer

Buyer's Guides

Buyer’s Guide: Cloud-Based Video Encoding and Transcoding
April 2, 2015
By Jan Ozer
Buyer’s Guide: Media and Entertainment Video Platforms
April 1, 2015
By Tim Siglin

Industry Announcements

AppNexus Announces Video Buy-Side Successes; Moves To General Availability With Leading Group Of Supply Partners
September 28, 2015
Yahoo Unveils New Technology Offerings at Advertising Week
September 28, 2015
Symphony Advanced Media Unveils Groundbreaking Video and Cross-Media Measurement Solution
September 23, 2015
Cleeng Hits IBC 2015 With First Live PPV Portal
September 16, 2015

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Featured Story

Facebook Vs. YouTube: Winning With a Ripple Effect and Resonance

Short-term versus long-term; quick awareness versus full portfolio lift: Both Facebook and YouTube have something to offer video marketers, but Visible Measures says one is clearly superior.


Rightster Creates VideoSpring, a Licensing Site for Viral Videos
On October 6, 2015

Marketers can select brand-safe, proven viral successes from VideoSpring, and know that they'll get the licensing rights they need.

Adobe Debuts Video Apps, Announces Video Stock at Max Conference
On October 5, 2015

Adobe's annual celebration of technology and creativity included several upgrades for video pros, including improved mobile apps and video editing touch controls.

IAB Declares War on Ad Blockers, Creates Blocker Detection Code
On October 2, 2015

One ad blocker is holding advertisers hostage, demanding payment to avoid being blocked. Publishers need to get smart and tough if they're going to beat the blockers.

HTML5 Digital Advertising Guide Updated as Ad Week Begins in NYC
On September 28, 2015

Need a hand creating HTML5 video or display ads? The IAB Tech Lab has you covered with an updated guide, now open for public comment.

AOL Introduces One by AOL: Creative for Multiplatform Campaigns
On September 24, 2015

Design creative assets once and use them in custom ads on a variety of screens. That's the promise of AOL's new platform for advertisers.

Adobe Announce Programmatic Tools for Advertisers and Publishers
On September 21, 2015

Programmatic buying suffers from complexity and lack of transparency, Adobe says, obstacles that it aims to solve with its offerings for ad buying and selling.

DMexco Grows in 2015: Here’s Some of What You Missed in Cologne
On September 21, 2015

The world's biggest marketing conference attracted over 43,000 attendees this year, and is now considered an essential event for many video marketers.

Instagram and Facebook Offer Changes to Keep Advertisers Happy
On September 17, 2015

The two hot social networks give advertisers exactly what they've been demanding, including 30-second ads, third-party verification, and 100 percent viewability.

Advertisers Succeeding With Mobile Video and Programmatic Buys
On September 16, 2015

The latest quarterly report from Ooyala shows that viewers are comfortable watching any length content on any size screen.

Hulu Offers Ad-Free Service; How Will the Ad Community React?
On September 2, 2015

Subscription video-on-demand service Hulu has been an important way for advertisers to reach cord-cutting young viewers. Will that valuable demo flock to the ad-free option?

Wistia Creates an Enterprise-Ready Low-Cost Video Marketing Plan
On September 1, 2015

The marketing-minded OVP Wistia gains new features that make it attractive to larger companies, such has unlimited hosting and personal support.