Some platforms say a view is 3 seconds long and some say it's the entire video. With SimpleReach, marketers can measure however they like.
While it had some competition, Amobee prevailed as the high bidder an a court-supervised auction for Videology's technology and assets.
While online video ad budgets are growing quickly, online video viewing is growing at an even faster rate. A glut of inventory means prices have been coming down.
Can brand safety be ensured with measurements and calculations? The MRC introduces 'adjacency' to keep ads a safe distance from potentially harmful content.
YouTube took the lead in offering some impressive A/B testing and reporting feature for its advertisers, but at Cannes 18 brand safety continued to be a major concern.
Be nice, insists one video advertising company. That's why it's pioneering intent-based advertising, where ads only play when requested.
Tracking views for CTV ads and pairing them with offline sales takes huge databases. Alphonso just made it available to mom-and-pops.
The latest quarterly index from Ooyala shows mobile video pre-rolls showing impressive gains, while midrolls are big on connected TVs.