The Ultimate HTML5 Video Guide

Video Essentials

Viewability Is the Tip of the Iceberg: Get the Whole Picture
August 16, 2017
By Troy Dreier
Getting Schooled: What Works in Back-to-School Online Video Ads
August 15, 2017
By Troy Dreier
Quick Tips to Improve Any Brand’s Instagram Video Strategy
August 11, 2017
By Stjepan Alaupovic

How-Tos

How to Incorporate Brand Journalism in an Online Video Strategy
July 25, 2017
By Stjepan Alaupovic
How to Deliver the Right Videos to the Right Viewers
March 23, 2017
By Troy Dreier

Sponsors

Reviews

Mobile Mic Shoot-Out: Get the Best Audio for Mobile Recordings
April 18, 2015
By Jan Ozer

Buyer's Guides

Online Video Platforms: How to Pick the Right One for Your Needs
July 16, 2016
By Robert Reinhardt
Video Camera Guide 2016: Pick the Right Camera for the Job
February 7, 2016
By Jan Ozer

Industry Announcements

Connatix Launches First Solution for Publisher Creation of Interactive Video Content
August 17, 2017
Rocket Fuel Named a Snapchat Certified Partner, Providing Brands with Enhanced Video Solutions
August 10, 2017
Taptica Acquires Tremor Video’s Demand-Side Platform for $50 Million
August 7, 2017
Direct Sales TV Launches TV Network for Network Marketers
August 3, 2017

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Feature

Featured Story

Facebook Lures TV Advertisers With Option to Buy In-Stream Spots

Advertisers are no longer locked into buying Newsfeed spots when they really only want in-stream placement on Facebook's growing collection of long-form premium content.

News

Apple and Facebook Create Streaming TV; Will Advertisers Bite?
On August 18, 2017

TV ad budgets are proving to a major incentive for these two digital powerhouses. Apple and Facebook want their piece of the pie, but first they need to create original shows that millennials can't stop watching.

It’s a Big Deal: Nielsen Counts YouTube, Facebook, Hulu Views
On August 15, 2017

As multiplatform viewing has surged forward, reliable metrics have struggled to keep up. But a change at Nielsen means big gains for publishers and advertisers, alike.

Connected TV Ad Requests Up 300% Over 3 Years, Says Videology
On August 3, 2017

Mobile is hot, but living room viewing is hotter. Today's viewers prefer streaming premium video to their living room TVs—and video marketers are taking notice.

Adpocalypse? What Adpocalypse? YouTube’s Ad Sales Bounce Back
On August 3, 2017

YouTube faced a crisis when major advertisers pulled out following brand safety concerns. Since then, the site has made impressive gains in winning back the trust of the ad community.

Whosay Debuts a Mobile App for Video Marketing Matchups
On August 2, 2017

No computer? No problem. A new mobile app lets marketers find the idea influencer for video marketing campaigns no matter where they happen to be.

The Modern Multitasker: 94% Watch TV With a Smartphone Nearby
On July 27, 2017

Studies commissioned by Facebook show that TV viewers only look at their TV half the time, often turning to their phone. Here's how marketers can get their messages across to distracted consumers.

Video Ad Viewing Time Up 19%, While Viewability Rates Up 20%
On July 27, 2017

What's happening here? Viewing time, viewability, and completion rates are all trending up. Has the online video ad community figured out how best to appeal to consumers?

IAB Ad Portfolio Debuts, Helps Ads Fit a Variety of Screen Sizes
On July 21, 2017

Say goodbye to fixed pixel size ads and hello to flexible ads that maintain a specific aspect ratio and are able to appear at different sizes on different platforms.

Programmatic and Addressable TV Spend Rising, Still a Small Part
On July 20, 2017

The good news is that programmatic and addressable ad buying for TV are showing huge percentage gains. The bad news is that both are still extremely small areas.

Online Video Ad Market to Reach $27.2 Billion U.S. this Year
On July 18, 2017

While video advertisers currently spend more reaching non-mobile devices, that will change next year as mobile viewing continues to explode.

Programmatic Is Down, Native Is Up: MediaRadar on Q1 Ad Trends
On July 13, 2017

Brand safety concerns have advertisers and agencies saying sayonara to programmatic, but can this much-hyped ad market make a comeback?