The Ultimate HTML5 Video Guide

Video Essentials

8 Sanity-Saving Tips for Understanding Online Video Analytics
March 4, 2015
By Troy Dreier
Discover the Next Generation of Video Marketing-Driven OVPs
March 2, 2015
By Troy Dreier
How 3 Colleges and Universities Market With Online Video
February 28, 2015
By Paul Riismandel

How-Tos

How to Shoot Professional Video with an iPad and an iOgrapher
February 3, 2015
By Troy Dreier
How to Work With an Ad Agency to Create Brand Online Videos
November 15, 2014
By Don Willmott

Sponsors

Reviews

Discover Wistia, an OVP That Specializes in Video Marketing
January 23, 2014
By Jan Ozer

Buyer's Guides

Streaming Camera Guide 2014: How to Choose Your Next Camera
July 22, 2014
By Jan Ozer
Buyer’s Guide: Captioning Services for Online Videos
March 18, 2014
By Paul Riismandel

Industry Announcements

Bulldog Digital Media creates exchange program –Allowing brands to participate in numerous music festivals throughout the season
November 11, 2014
World Cup Increases Branded Video Viewership by 16 Percent in Q2 2014
July 31, 2014
YuMe Launches Ngage Interactive Ad Unit Globally Across All Screens for Applebee’s
July 24, 2014
Tubular Labs Unveils Brand Intelligence Dashboard
July 24, 2014

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Feature

Featured Story

ComScore Infographic Shows Marketers Where the Viewers Are

Viewing habits are changing like never before, and young people are leading the pack. Check out this infographic for the latest data on where to find viewers.

News

Brands Beware: YouTube Is Cracking Down on Sponsored Videos
On February 20, 2015

Working directly with YouTube creators on sponsored videos is a no-no, says YouTube, which now wants a chunk of that ad revenue for itself.

Online Video Advertising Is Going Mainstream: BrightRoll Survey
On February 18, 2015

Once a niche offering, online video ads are now standard practice. What's more 72% of agencies see them as equal to or more effective than TV ads.

Video Ad Viewability Up Sharply, Finds Integral Quarterly Report
On February 9, 2015

In a three month span, video ad viewability rose by almost 10 percent. That's good news for marketers and advertisers.

Tubular Labs Now Tracks Over 1B Videos on Over 30 Platforms
On February 5, 2015

With its new cross-platform emphasis, Tubular is poised to help brands learn where to put their video marketing dollars for the best results.

How Clash of Clans—and AngryNeeson52—Won the Super Bowl
On February 2, 2015

By saving its surprises until the game started, Clash of Clans earned over 8 million views during and following the Super Bowl.

Video Ad Completion Rates Surprisingly Low, Finds Report
On January 15, 2015

Are advertisers wasting their money? A quarterly report finds that over half of all completed video ads aren't in view.

Outrigger Media Offers Demographic Data for YouTube Targeting
On January 14, 2015

Put YouTube ads in front of exactly your desired target audience. New tools from Outrigger help advertisers and marketers plan campaigns.

Vidyard Releases Super-Comprehensive Video Marketing Handbook
On January 13, 2015

This free download has over 100 pages of tested, practical video marketing advice. Here's a small sample of what you can expect.

Schneider Optics Shows Improved iPhone 6 Case and Lenses at CES
On January 10, 2015

With the Schneider Optics iPro system, marketers can have a high-definition video camera and five specialized lenses in their pocket.

MediaNest Offers Free Video Marketing Tools for Nonprofits
On January 1, 2015

Even a small nonprofit can have a big impact online with MediaNest's toolset. Upload to over 30 sites at once and monitor detailed analytics.

YouTube Announces the Most Popular Video Ads of 2014
On December 30, 2014

Here are the YouTube ads that people were watching and talking about (and watching some more) in 2014. In different ways, they all made a connection.