Publishers can maximize their sales, says JW Player of its new programmatic video solution, while advertisers can reach a premium audience.
If YouTube can't bring order to its own community, maybe another group can. SuperAwesome unveils a certification that protects creators and brands.
With bases in the U.S. and Europe, SpotX and Smartclip have taken the first step to becoming a global company that can better compete at scale.
Conquering problems of brand safety and online reach, Pixability offers a two-tiered solution and ComScore counts gamers.
Both ad buyers and sellers stand to benefit with an audience-based cross-screen advertising model, says a SpotX report.
The IAB NewFronts are going bi-coastal, with a West Coast week set to debut sometime in the fourth quarter. Read on to discover the 2018 NewFronts schedule.
Sites like YouTube and Facebook will do well in video ad sales through 2022, as advertisers look for premium, brand-safe FVOD content.
While on-demand videos are great for building awareness, demonstrating a feature, or solving common problems, live video is best for creating a bond with consumers.