The Ultimate HTML5 Video Guide

Video Essentials

Consumer Privacy in 2019: Ad Practices Lead to Better Experiences
January 22, 2019
By Troy Dreier
Comparing TV, YouTube, and Facebook Video Ads: Which One Wins?
January 21, 2019
By Troy Dreier
Looking Back: OnlineVideo.net’s 10 Most Viewed Articles of 2018
December 31, 2018
By Troy Dreier

How-Tos

How to Reach Millennials and Generation Z With Online Video
January 15, 2019
By Troy Dreier
How Marketers and Advertisers Can Build a Culture of Creativity
July 29, 2018
By Troy Dreier

Sponsors

Reviews

Mobile Mic Shoot-Out: Get the Best Audio for Mobile Recordings
April 18, 2015
By Jan Ozer

Buyer's Guides

Online Video Platforms: How to Pick the Right One for Your Needs
July 16, 2016
By Robert Reinhardt
Video Camera Guide 2016: Pick the Right Camera for the Job
February 7, 2016
By Jan Ozer

Industry Announcements

FreeWheel and A+E Networks Partner to Pilot Unified Video Ad Management Platform Across Direct Sold and Programmatic Demand
April 19, 2019
SpotX and clypd Bridge Audiences between National Linear TV and OTT
April 11, 2019
Hearst Television Taps FreeWheel to Help Bring Scalable, Premium Over-The-Top Video Solution to Advertisers
April 8, 2019
Does Live Tweeting While Watching TV Distract from the Ads?
April 8, 2019

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Feature

Featured Story

As Mobile Video Soars, So Do Six-Second Ads

Yes, brands can offer creative and memorable moments in just six seconds. A Verizon Media executive highlights short spots that succeed.

News

Sponsored Posts on the Rise: Insta Influencers Grew By 39% in ’18
On January 18, 2019

The United States is the clear leader for Instagram influencers, where women, micro-influencers, and millennials dominate sponsored posts.

Wurl Introduces AdSpring to Deliver Ads to Connected TV Viewers
On January 16, 2019

With its no-engineering-needed ad insertion solution, Wurl provides a simple way to serve video ads on connected TV platforms.

Linear TV Is Still the Advertising King But its Days Are Numbered
On December 20, 2018

Brands are spending less on linear TV and more on addressable video ads, but addressable isn't yet making up the difference, says Warc.

OTT Ad Views Show Huge Gains in the U.S., Finds FreeWheel
On December 20, 2018

How Americans watch TV has changed a lot in the past five years, with OTT and mobile devices now the hottest areas.

Digital Ad Spend for H1 2018 Reaches $49.5B, a New Record
On December 17, 2018

Advertisers have caught on that they need online video and mobile ads to reach today's consumers, finds digital ad spend report.

IAB Tech Lab Urges Adoption of VAST 4.1 at Video Summit
On December 13, 2018

Thanks to consistent IDs from the video player and ad network, and the addition of an SDK to measure viewability, VAST 4.1 solves a raft of problems.

Thanksgiving Was the Best Day of ’18 to Reach Shoppers With Video
On December 11, 2018

By tracking video ad performance for the week around Thanksgiving, Sightly shows when shoppers browse and when they buy.

RhythmOne Works With Placed to Track and Measure In-Store Visits
On December 10, 2018

The era of attribution is here. A joint solution from RhythmOne and Places lets marketers quantify in-store visits and brand lift.