While the practice of "freebooting" has been running rampant on Facebook, a video identification system now in development should bring that to an end.
The latest video monetization report from FreeWheel shows that live video is an ad bonanza, and Apple TV has taken the lead over Roku.
Don't get caught using popular music without permission. Instead, look to the YouTube Audio Library, which has over 1,000 free new options in all genres.
According to Standard Media Index, the digital ad space is booming, driven by social media and online video sites.
The longer viewers spend with a video ad, the more receptive they are to both the brand and the ad's message.
Of course a video ad that can be seen will perform better than an ad that can't, but how does that translate to brand lift measurements?
Internet users turn to ad blockers because they don't feel their personal information is being used responsibly, but they're costing the sites they love billions.
This compact wonder can shoot, edit, and share clips all by itself, turning in perfectly sized, perfectly exciting videos.
Who watched your last marketing video and how much of it did they view? Brightcove Audience lets marketers track video like any other marketing asset.
Programmatic buying now makes up roughly 20 percent of all online ad sales, but video is lagging behind. Why? There's not enough premium online video to go around.
Epic Signal's client roster includes Pepsi, Anheuser-Busch, and Chevy. Its new parent company will help it with resource and hiring support.