The Ultimate HTML5 Video Guide

Video Essentials

OTT Viewers Watch Together and Talk About the Brands They See
November 15, 2017
By Troy Dreier
IAB Releases Vertical Video Guide: Give Shoppers the Full Picture
November 14, 2017
By Troy Dreier
OTT Advertising: How Brands Can Reach Consumers Where They Live
November 13, 2017
By Troy Dreier

How-Tos

How to Incorporate Brand Journalism in an Online Video Strategy
July 25, 2017
By Stjepan Alaupovic
How to Deliver the Right Videos to the Right Viewers
March 23, 2017
By Troy Dreier

Sponsors

Reviews

Mobile Mic Shoot-Out: Get the Best Audio for Mobile Recordings
April 18, 2015
By Jan Ozer

Buyer's Guides

Online Video Platforms: How to Pick the Right One for Your Needs
July 16, 2016
By Robert Reinhardt
Video Camera Guide 2016: Pick the Right Camera for the Job
February 7, 2016
By Jan Ozer

Industry Announcements

Wochit Launches “Wochit Plus” Collection of Unique Content with First Partner Storyful
November 16, 2017
Sling TV and SpotX Enable Turnkey Holiday Shopper Targeting for Programmatic TV Advertisers
November 15, 2017
AdYouLike and Tabmo Join Forces in Native Programmatic Advertising Partnership
November 14, 2017
Oath announces RYOT Studio as its global creative studio for brands and agencies
November 13, 2017

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Feature

Featured Story

Augmented Reality Is the Future of Video Marketing—Here’s Why

AR experiences are customizable and highly sharable. Find out why marketers are more bullish on augmented reality than virtual reality, and learn how to get started.

News

Brand Safety Concerns Caused Massive Shifts in 2017, Says Teads
On November 16, 2017

There were a lot of bad actors giving CMOs brand safety nightmares this year. Thanks to a lack of transparency and rampant fraud, 50 percent want to bring ad buying in-house.

Keep it Short; Businesses Prefer Videos Under 3 Minutes in Length
On November 10, 2017

Wistia has released its first State of Video for Business report, and it shows businesses are big on using gated video as a lead generation tool.

TV Campaign Spending Using Advanced Data Grows 60% in Q3
On November 7, 2017

Advertisers interest in targeting linear TV viewers by using advanced data continues to rise, as year-over-year spending increases 60 percent.

YuMe Offers Audience Targeting, Sequential Ads Across Devices
On November 1, 2017

Create a sequential ad story that follows viewers from device to device, using audience targeting to ensure strong campaign metrics.

Click-Through Rates Are Down Across the Board for Video Ads
On October 30, 2017

The latest benchmark report from Extreme Reach sees marketers moving to mobile, completion rates up slightly, and click-through rates dropping like a rock.

Videology Launches DETVgo, a Self-Service Option for Advanced TV
On October 26, 2017

It's advanced TV with training wheels: DETVgo offers a self-service method for advertisers to buy exactly the TV audience they want using online-style targeting.

Video Advertisers Score Big in Mobile App Power Rankings
On October 24, 2017

When promoting a game to mobile app users, nothing beats the effectiveness of video. A report finds video networks doing especially well in mobile app rankings.

75% of Online Ads Will Use AI Targeting by 2022, Predicts Juniper
On October 23, 2017

AI targeting is key for the growth of online advertising. While consumer groups will see advanced targeting as an invasion of privacy, publishers will become more creative.