CPG advertisers increasingly look to online video to help build brands, then use other online ad types to generate leads and move shoppers to a purchase.
Up to 23 percent of online video ad dollars could be wasted due to bot traffic, but two companies are combining to offer a comprehensive cure.
How can advertisers make sure their video ads have the best chance of being viewed? New research from Google provides invaluable information.
Animoto's study on consumer video expectations finds that shoppers rely on product videos when making a purchase and share favorites on Facebook.
There are now 17 million 18- to 34-year-old cord-cutters and cord-nevers in the U.S. They don't like cable, but they do like online video.
47% of Facebook users immediately ignore or skip video ads. One study says Facebook isn't the place for deep customer engagement.
The proposed guidelines for when a mobile video or display ad is considered viewabile are here—and they should inspire feelings of deja vu.
A survey of senior-level brand decision makers found that they see value in online video marketing, yet have a hard time justifying the costs.
Think about why you yourself share videos with friends, then apply that to your brand's ads. Create videos that serve a purpose for the viewer.
It's NewFront Week and that means slick presentations about upcoming online video series. Good news: Advertisers can't wait to buy ad space.
According to Vindico's annual video advertising report, brands are learning that shorter online ads lead to higher completion rates.