The Ultimate HTML5 Video Guide

Video Essentials

Don’t Be Afraid to Go Long: Long Brand Videos Get High Engagement
July 19, 2017
By Troy Dreier
85% Influenced by Video Are Household Purchase Decision Makers
July 14, 2017
By Troy Dreier
In-Stream, Out-Stream, and Native: A Guide for the Perplexed
July 13, 2017
By Troy Dreier

How-Tos

How to Deliver the Right Videos to the Right Viewers
March 23, 2017
By Troy Dreier
How to Block the Ad Blockers (and Reclaim Loads of Lost Revenue)
March 9, 2017
By Jan Ozer

Sponsors

Reviews

Mobile Mic Shoot-Out: Get the Best Audio for Mobile Recordings
April 18, 2015
By Jan Ozer

Buyer's Guides

Online Video Platforms: How to Pick the Right One for Your Needs
July 16, 2016
By Robert Reinhardt
Video Camera Guide 2016: Pick the Right Camera for the Job
February 7, 2016
By Jan Ozer

Industry Announcements

Cadent’s Addressable Linear TV Solution Unlocks Scale, Analytics, and True Cross-platform Reach for Advertisers
July 19, 2017
Tru Optik and Lotame Partner to Enable Global Connected TV Audience Targeting
July 19, 2017
What drives that “click” to watch a video? BuzzMyVideos launch “Thumbnail Editor” to boost discoverability
July 17, 2017
IVEXE Video Launches, Aims To Re-Imagine The Way To Sell Video Content
July 17, 2017

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Feature

Featured Story

IAB Ad Portfolio Debuts, Helps Ads Fit a Variety of Screen Sizes

Say goodbye to fixed pixel size ads and hello to flexible ads that maintain a specific aspect ratio and are able to appear at different sizes on different platforms.

News

Programmatic and Addressable TV Spend Rising, Still a Small Part
On July 20, 2017

The good news is that programmatic and addressable ad buying for TV are showing huge percentage gains. The bad news is that both are still extremely small areas.

Online Video Ad Market to Reach $27.2 Billion U.S. this Year
On July 18, 2017

While video advertisers currently spend more reaching non-mobile devices, that will change next year as mobile viewing continues to explode.

Programmatic Is Down, Native Is Up: MediaRadar on Q1 Ad Trends
On July 13, 2017

Brand safety concerns have advertisers and agencies saying sayonara to programmatic, but can this much-hyped ad market make a comeback?

YouTube Creates a Playbook for Creative Advertising
On June 22, 2017

Learn from the source! YouTube creates a multipart guide to getting the right attention, working with influencers, and benefiting from video metrics.

Only 112 Publishers Offered Vertical Video Ads in Q1: MediaRadar
On June 21, 2017

Going vertical requires money and tech commitments, which is why adoption has been slow so far. A handful of innovative publishers are moving forward.

Tubular Labs Wants to Help Brands Make a Deal in Sponsored Video
On June 17, 2017

Take a deep dive into sponsored video data: A comprehensive database of sponsored video metrics helps both brands and branded content producers.

40% of Direct Premium Video Buys Come With a Guarantee: FreeWheel
On June 14, 2017

As TV and digital video campaigns converge, online is starting to look more like TV. That's because buyers demand demographic guarantees on multi-platform campaigns.

Netflix Has Far Higher Brand Recognition Among Millennial Viewers
On June 5, 2017

Of all the broadcast and streaming TV brands, only Netflix is doing a good job at building awareness with young millennials. That should have the rest worried.

Internet Ad Spend to Eclipse TV in 6 Months, Finds Meeker Report
On June 4, 2017

Move over TV, because online adverting budgets are growing. But how much of that increase is going to the big two players: Google and Facebook?

It’s Official: The Next Version of Google Chrome Will Block Ads
On June 1, 2017

Publishers have six months to clear all the poor ad experiences from their desktop and mobile sites, or risk having all their ads blocked for Chrome users.

Vimeo Adds Interactive Video Cards and More to Business Plan
On May 31, 2017

Vimeo Business gets even more useful for brand marketers with the inclusion of interactive cards, end screens, and email capturing.