The Ultimate HTML5 Video Guide

Video Essentials

Who Do You Trust? Survey Finds Online Video the Most Persuasive
May 19, 2015
By Troy Dreier
Gawker and Microsoft Look at the Future of Branded Video
May 13, 2015
By Theresa Cramer
Programmatic Video Is More Premium Than Linear TV Says Turner
May 12, 2015
By Troy Dreier

How-Tos

How to Create a Clickable Call-to-Action in Vimeo Plus or Pro
April 21, 2015
By Stjepan Alaupovic
Click Here! How to Use YouTube Annotations to Increase Engagement
March 28, 2015
By Don Willmott

Sponsors

Reviews

Mobile Mic Shoot-Out: Get the Best Audio for Mobile Recordings
April 18, 2015
By Jan Ozer

Buyer's Guides

Buyer’s Guide: Cloud-Based Video Encoding and Transcoding
April 2, 2015
By Jan Ozer
Buyer’s Guide: Media and Entertainment Video Platforms
April 1, 2015
By Tim Siglin

Industry Announcements

Vidyard and SnapApp Partner to Bring the Power of Interactive Video to B2B Marketers
May 12, 2015
Bulldog Digital Media creates exchange program –Allowing brands to participate in numerous music festivals throughout the season
November 11, 2014
World Cup Increases Branded Video Viewership by 16 Percent in Q2 2014
July 31, 2014
YuMe Launches Ngage Interactive Ad Unit Globally Across All Screens for Applebee’s
July 24, 2014

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Feature

Featured Story

Incremental Video Measurements for Brands Coming Soon: ComScore

Measuring an audience across devices is difficult, but ComScore will soon launch a solution that captures the incremental reach brands get from viewers on streaming devices.

News

Consumer Packaged Goods and Retail Lead Online Video Advertising
On May 20, 2015

CPG advertisers increasingly look to online video to help build brands, then use other online ad types to generate leads and move shoppers to a purchase.

Nearly a Quarter of Online Video Ads Are Fraudulent: Videology
On May 19, 2015

Up to 23 percent of online video ad dollars could be wasted due to bot traffic, but two companies are combining to offer a comprehensive cure.

Non-Viewable Video Ads: 76% Are in Background Tabs or Off-Screen
On May 16, 2015

How can advertisers make sure their video ads have the best chance of being viewed? New research from Google provides invaluable information.

56% of Consumers Say Companies With Websites Should Have Video
On May 7, 2015

Animoto's study on consumer video expectations finds that shoppers rely on product videos when making a purchase and share favorites on Facebook.

Online Video Is Key for Marketing to Young Adult Cord-Cutters
On May 7, 2015

There are now 17 million 18- to 34-year-old cord-cutters and cord-nevers in the U.S. They don't like cable, but they do like online video.

Facebook Too Distracting for Video Ads, Says Biometric Study
On May 5, 2015

47% of Facebook users immediately ignore or skip video ads. One study says Facebook isn't the place for deep customer engagement.

Viewability Guidelines for Mobile Look Like Desktop Guidelines
On May 5, 2015

The proposed guidelines for when a mobile video or display ad is considered viewabile are here—and they should inspire feelings of deja vu.

Digitas Survey: Online Video Budgets Up, Yet ROI Concerns Remain
On April 30, 2015

A survey of senior-level brand decision makers found that they see value in online video marketing, yet have a hard time justifying the costs.

YouTube Brandcast Offers Advice on Connecting With Online Viewers
On April 30, 2015

Think about why you yourself share videos with friends, then apply that to your brand's ads. Create videos that serve a purpose for the viewer.

68% of Marketers and Agencies Will Raise Digital Video Ad Budgets
On April 27, 2015

It's NewFront Week and that means slick presentations about upcoming online video series. Good news: Advertisers can't wait to buy ad space.

15 Is the New 30: Online Ads Are Getting Shorter, Says Report
On April 23, 2015

According to Vindico's annual video advertising report, brands are learning that shorter online ads lead to higher completion rates.