No skills required and no money down: JW Player's new offering lets anyone create video sites or video-heavy sections for their existing sites.
Olympic ads often feature the athletes themselves, as well as inspirational messages. They're popular with viewers who enjoy the chance to see top competitors in a different setting.
Amobee Triggers is a programmatic offering that looks at a variety of real-time and historical cues to determine the key moments when video and display ads will make the biggest impact.
Publishers and marketers can now see exactly who's watching their videos and when engagement spikes. Facebook offers tools for diving into on-demand, live, and 360-degree video performance.
Creating videos is a slow process, and by the time you're done the aundience's attention may have shifted. One product helps publishers create editorial video when they need it most.
Manage and distribute all your brand videos from one location. TwentyThree also lets you create video landing pages and manage live events.
For online video advertisers, viewability isn't a KPI—it's the bedrock that all measurements are based on. Now, Nielsen helps them get the information they need.
Succeeding on one platform isn't enough anymore. Brands and video creators need to reach a wider audience on multiple platforms.
Why settle for static video stock libraries when you can have something tailor-made for your brand's needs? Glymt connects brands with a global community of video stock creators.
Why should influencer marketing be left to the major brands? The new Brand Suite from Showbox lets any brand work with online celebs or create user-generated video contests.
Examining the rate mobile video ads bring in for publishers, Smaato finds advertisers are willing to pay a premium for engaged users, especially in the Americas.