Learn from the source! YouTube creates a multipart guide to getting the right attention, working with influencers, and benefiting from video metrics.
Going vertical requires money and tech commitments, which is why adoption has been slow so far. A handful of innovative publishers are moving forward.
Take a deep dive into sponsored video data: A comprehensive database of sponsored video metrics helps both brands and branded content producers.
As TV and digital video campaigns converge, online is starting to look more like TV. That's because buyers demand demographic guarantees on multi-platform campaigns.
Of all the broadcast and streaming TV brands, only Netflix is doing a good job at building awareness with young millennials. That should have the rest worried.
Move over TV, because online adverting budgets are growing. But how much of that increase is going to the big two players: Google and Facebook?
Publishers have six months to clear all the poor ad experiences from their desktop and mobile sites, or risk having all their ads blocked for Chrome users.
Vimeo Business gets even more useful for brand marketers with the inclusion of interactive cards, end screens, and email capturing.
Young people would rather watch a video than read an article, and they enjoy viewing and sharing branded content. Just make it something that's worth sharing.
What vertical video ads need is a great place to be seen. With its Mashable Reels features, Mashable aims to provide a premium space for advertisers.
Consumers on the popular social video apps are young, coveted, and not interested in sitting through ads. Getting them to stop and watch requires a savvy production team.