The Ultimate HTML5 Video Guide

Video Essentials

What Brand Marketers Don’t Know About YouTube, But Should Learn
October 28, 2014
By Troy Dreier
Havas Worldwide Explains the Basics of Branded Video
October 26, 2014
By Troy Dreier
The Cola Wars Are Still Being Fought, But Now They’re on YouTube
October 23, 2014
By Troy Dreier

How-Tos

How to Create and Market a Video-Based Online Course
September 3, 2014
By Jan Ozer
How to Make Great Enterprise Video With Google Glass
April 28, 2014
By Scott Lawson

Sponsors

Reviews

Discover Wistia, an OVP That Specializes in Video Marketing
January 23, 2014
By Jan Ozer

Buyer's Guides

Streaming Camera Guide 2014: How to Choose Your Next Camera
July 22, 2014
By Jan Ozer
Buyer’s Guide: Captioning Services for Online Videos
March 18, 2014
By Paul Riismandel

Industry Announcements

World Cup Increases Branded Video Viewership by 16 Percent in Q2 2014
July 31, 2014
YuMe Launches Ngage Interactive Ad Unit Globally Across All Screens for Applebee’s
July 24, 2014
Tubular Labs Unveils Brand Intelligence Dashboard
July 24, 2014
Vidyard Enables Marketers to Create Custom-Branded Video Channel Experiences
June 30, 2014

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Feature

Featured Story

Honda to Use Vine Videos for Halloween Trick-or-Treating

When costumed characters come knocking (via Twitter), Honda will respond with Vine videos and a link for a sweet treat.

News

Video Campaigns Are Going Multiscreen, Finds Videology Report
On October 28, 2014

Viewers are glued to mobile devices, and connected TVs are coming on strong, so advertisers can't stick with purely desktop campaigns.

Pixability Launches v3 for Programmatic YouTube Ad Optimization
On October 21, 2014

Pixability goes programmatic with a platform for buying TrueView ads, monitoring results in real-time, and measuring campaign performance.

Online Video Ad Revenue Grows to $1.5B in First Half of 2014
On October 20, 2014

While mobile advertising showed huge growth this period, video ad growth shows that people enjoy watching videos on a variety of screens.

YouTube Expands Creator Academy Lessons for Worldwide Audience
On October 15, 2014

The best way to learn how to succeed on YouTube is with YouTube's own lessons. Now video creators around the globe can discover the secrets.

Brightcove Offers Free Lessons in Its Video Marketing Academy
On October 9, 2014

Get quick marketing tips and thoughts from industry leaders at this free video destination created by Brightcove.

Will Consumers Put Up with Autoplay Video Ads on Mobile Devices?
On October 8, 2014

PointRoll certainly hopes so. The online advertiser is introducing autoplay for mobile. It's a win for advertisers, but could it bust cellular data limits?

Vidyard Intros Video Creation Tool for Sales and Marketing Teams
On October 2, 2014

Turn those presentations into attractive videos, and then track how much of your videos your customers watch. Vidyard Studio makes it easy.

E-Book Explains How Businesses Can Profit from Instagram
On September 23, 2014

Post videos and photos that engage customers and show the fun side of your company, one author encourages.

YouTube Brings Real-Time Results to Free Analytics Tools
On September 19, 2014

Video marketers, rejoice: YouTube finally lets you track online video campaign performance minute-by-minute.

Looking for Viewers? Think Mobile and Connected TVs, Says Report
On September 16, 2014

The latest quarterly report from Ooyala shows that video viewing on mobile devices is rocketing up, as is long-form video on connected TVs.

Use Online Video to Learn Online Video Marketing With Vidpow
On September 12, 2014

A new site offers video lessons on succeeding with video marketing. The first lesson, on YouTube playlists, is free.