Brands and media companies believe video is effective and plan to create more of it and increase spending. Now if only they could find the time and resources.
Brands are discovering the value in using live video streams to communicate with customers, and the Brandlive Mobile app helps them go live from any location.
Brand safety they got. Transparency, not so much. That’s why walled gardens will get a few modifications in the year to come.
But can it do it? 2017 has been one crisis after another for the net's largest video destination. Will an army of mods do the trick?
According to a Zenith advertising forecast, online video will grow by an average of 17 percent for the next 3 years.
Marketers, those coveted teen and young adult viewers are binge-watching original online series. Here's where to put your digital ad dollars.
An H1 2017 report shows digital ad spend is up in European countries, but nearly all of the area's gains come from mobile and video ads.
Another scandal, another advertiser pullout. Will video brand advertisers give YouTube a third chance? Is the site simply too powerful to ignore?