One more crisis for YouTube means more moderation for videos in its Google Preferred tier. As before, look for YouTube to turn a crisis into a buying opportunity.
60% own a connected TV device while 57 percent own a tablet. If video marketers want to reach their audience, they need to follow the views.
Video marketers are fully aware of the need to reach viewers on every device, and now they have a cross-platform measurement solution to chart campaign performance.
Sales are surging for mobile video especially, but Magna says paid services are a concern: People are increasingly willing to pay to avoid ads.
Connected viewers like the convenience of shopping from their couch. But before they can try T-commerce, they need to be shown that it exists.
While desktop video ad spend increased, mobile video rocketed up at an impressively strong rate. Mobile advertising now brings in as much as desktop.
Brands and media companies believe video is effective and plan to create more of it and increase spending. Now if only they could find the time and resources.
Brands are discovering the value in using live video streams to communicate with customers, and the Brandlive Mobile app helps them go live from any location.