The Ultimate HTML5 Video Guide

Video Essentials

Multi-Platform Marketing: Does the Concept or Channel Come First?
September 17, 2018
By Troy Dreier
Influencer Marketing Secrets: How to Keep the Talent On-Message
September 9, 2018
By Troy Dreier
Podcast Ad Targeting Is Here and it Works, Say Wondery, Panoply
September 6, 2018
By Troy Dreier


How Marketers and Advertisers Can Build a Culture of Creativity
July 29, 2018
By Troy Dreier
How to Do YouTube Influencer Video Marketing the Right Way
July 6, 2018
By Troy Dreier



Mobile Mic Shoot-Out: Get the Best Audio for Mobile Recordings
April 18, 2015
By Jan Ozer

Buyer's Guides

Online Video Platforms: How to Pick the Right One for Your Needs
July 16, 2016
By Robert Reinhardt
Video Camera Guide 2016: Pick the Right Camera for the Job
February 7, 2016
By Jan Ozer

Industry Announcements

Cinarra, SoftBank-Funded Innovator In Real-Time Mobile Data Analytics To Benefit Carriers, Advertisers & Consumers, Marks Major Milestone Towards Global Expansion With Launch of RealSight Platform
September 17, 2018
SpotX Announces 100% Ads.txt Compliance
September 17, 2018
Animoto and Getty Images Partnership Addresses the Growing Video Needs of Businesses
September 12, 2018
Sizmek Unveils Solution for Advanced TV
September 12, 2018

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Featured Story

Addressable TV Hits a Turning Point: Notes From DMEXCO ’18

The value in serving targeted ads on premium brand-safe video to living room viewers is so great, Addressable TV will benefit all players.


Streaming Video Alliance Issues Best Practices for Online Video Ads
On September 15, 2018

Unlike the TV ad ecosystem, OTT ad workflows are a mix of formats and standards. The Streaming Video Alliance pushes for clarity.

YouTube Announces Vertical Video Ad Support at DMEXCO ’18
On September 13, 2018

With 70 percent of YouTube viewing done on a mobile device, what took them so long? Vertical video ad support is finally here.

ListenFirst Lets Marketers Measure Twitter Video Performance
On September 12, 2018

Thanks to a partnership between ListenFirst and Twitter, marketers can compare Twitter video performance against industry benchmarks.

Nielsen and Spotify Expand Partnership With Nielsen Brand Effect
On September 11, 2018

How do streaming audio or video ads lead to improved brand metrics? Nielsen Brand Effect promises cross-platform metrics, and it now works with Spotify.

Oath Ad Platforms: The Verizon Subsidiary Puts the Focus on Ads
On September 10, 2018

By grouping all of its marketer and publisher sales tools as Oath Ad Platforms, Oath makes advertising partnerships easier.

NewFronts West to Include Los Angeles Times, Ellen Digital, More
On August 30, 2018

Moving outside of New York City for the first time, NewFronts West will invest a new creative energy to the union of brands and publishers.

Amazon Joins the Ad-Supported Video Trend? That’s the Rumor
On August 29, 2018

Viewers enjoy streaming premium content, and advertisers need addressable ads at scale. An ad-supported offering from Amazon could find a lot of interest.

Online Video Ads Poised for Huge Growth, Says Forrester Report
On August 28, 2018

Consumers will spend more time viewing streaming shows, and ad-supported options will be the biggest growth areas, notes a Forrester Report.