Young people would rather watch a video than read an article, and they enjoy viewing and sharing branded content. Just make it something that's worth sharing.
What vertical video ads need is a great place to be seen. With its Mashable Reels features, Mashable aims to provide a premium space for advertisers.
Consumers on the popular social video apps are young, coveted, and not interested in sitting through ads. Getting them to stop and watch requires a savvy production team.
YouTube had a massive brand safety problem a few months ago and that led many advertisers to threaten to pull their ads. How many actually did? Not many.
Think of this as a machine that turns boring old school content into zippy quick videos—and gets them in front of the right audience at scale.
A small cause-oriented started was acquired by the Huffington Post, which was then acquired by Verizon. Now that company is creating VR and AR experiences for some of the world's biggest brands.
Publishers are trying to move metrics away from clicks, showing that native ads benefit brands through added exposure, shows Q1 study.
Be afraid, video marketers. Auto-playing video are one of the most annoying, most loathed types of ads, and soon Google Chrome might block them by default.
Programmatic's advances could be swept away if providers can't show they're serious about brand safety. One marketplace backs up its promises with credits.
Led by strong sports streaming, online video saw big increases in content and ad views last year. But publishers need to figure out the optimal ad load or risk alienating viewers.
The live streaming platform just for brands takes the wraps off a new version. Brands will benefit from an improved dashboard, richer analytics, and the ability to simulcast to social platforms.