Ace Metrix analyzed viewer comments to learn what online video ads pushed the creative needle in 2016 and got the biggest reactions from viewers.
Brand advertisers can now target TiVo viewers and track views using a system that segments demographics using multiple data sources.
Video ad buyers have a preference for big mobile device ads that cover the full screen, but those aren't the ads most often shown to consumers.
It's a win-win-win: With mid-rolls on Facebook, publishers will upload more premium content, advertisers will gain a new targeted video outlet, and Facebook will make a ton of money.
While cost is a factor and few consumers have a VR device, YuMe says the time is right for brands to jump in and get a first-mover advantage.
SMBs invested heavily in online video marketing this holiday thanks to increased budgets, but still found targeting their preferred audience a difficulty.
Ad views, video views, authentication, TVE: It's all going up, up, up, finds the latest FreeWheel Video Monetization Report, and it shows no signs of stopping.
By delivering more accurate viewer forecasting and yield optimization, Adobe helps buyers get their messages in front of the right people, while sellers stop leaving money on the table.
Humor, excitement, inspiration: This year's best ads delivered it all. Discover the amazing ads that hundreds of millions of viewers chose to sit through.
Combining Adobe's data and TubeMogul's DSP will form an end-to-end platform that lets advertisers buy targeted video ads on desktop, mobile, and TV.
The video marketing-centered OVP now lets customers modify their offerings with video chaptering, thumbnail image selection, lead generation, and more.