The Ultimate HTML5 Video Guide

Video Essentials

Watch Your Competitors and Define Your Goals: Video Metrics Tips
July 25, 2014
By Troy Dreier
Tubular Offers 5 Secrets for YouTube Marketing Success
July 24, 2014
By Troy Dreier
Video Hosting Dilemma: Free Service or Online Video Platform?
July 21, 2014
By Troy Dreier


How to Make Great Enterprise Video With Google Glass
April 28, 2014
By Scott Lawson
How to Turn Your CEO Into an Online Video Spokesperson
March 23, 2014
By Don Willmott



Discover Wistia, an OVP That Specializes in Video Marketing
January 23, 2014
By Jan Ozer

Buyer's Guides

Streaming Camera Guide 2014: How to Choose Your Next Camera
July 22, 2014
By Jan Ozer
Buyer’s Guide: Captioning Services for Online Videos
March 18, 2014
By Paul Riismandel

Industry Announcements

YuMe Launches Ngage Interactive Ad Unit Globally Across All Screens for Applebee’s
July 24, 2014
Tubular Labs Unveils Brand Intelligence Dashboard
July 24, 2014
Vidyard Enables Marketers to Create Custom-Branded Video Channel Experiences
June 30, 2014
Faroudja to Showcase New Video Bitrate Reducer at NAB
April 8, 2014

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Featured Story

Ogilvy and Google Detail the Steps for Online Video Success

Creating brand videos on YouTube isn't like creating commercials for TV. Brands need to understand the viewers and appeal to their higher values.


Ramp Lets Video Marketers Create Hubs, Measure Viewer Activity
On July 24, 2014

It's not enough to upload videos and hope they succeed with viewers, says Ramp. It's new offering lets marketers use integrated calls-to-action and track results.

WeVideo Intros Video Production Plan Targeted to Small Businesses
On July 16, 2014

Collaborate on videos in the cloud and then do more with the finished products. WeVideo offers a cloud-based ecosystem for small biz.

The 2014 Reel Video Summit Is Coming: Here’s Why You Should Go
On July 14, 2014

For companies serious about online video marketing, the Reel Video Summit is a must-attend. That's why is proud to be a media partner.

YouTube Announces Playlist Improvements and More
On July 2, 2014

Look for attractive on-screen annotations, thousands of royalty-free sound effects, and much more coming to YouTube in the next few months.

Online Video Contest Highlights Importance of Ad Viewability Standards
On June 13, 2014

Brand advertisers are getting billed for ads that have no change of being seen by a viewer. A contest tries to build enthusiasm for the issue of ad viewability.

PopSugar Study Reveals What Women Want in Online Video
On June 12, 2014

Female online video viewers respond best to videos that teach something useful and entertain while they're doing it.

Epoxy Lets Companies Get Social With Their Online Videos
On June 3, 2014

Social networks are crucial for brand success, but feeding video to all of them can be a chore. A new company makes the process easy.

For Branded Online Video, the First Days Are the Most Important
On May 21, 2014

Getting off to a strong start is important for branded online videos, and that's increasing. 42 percent of a video's social sharing activity occurs in the first 3 days.

Who’s Buying Online Video Ads? FreeWheel Has the Answers
On May 18, 2014

A study of online video ad buyers shows that video ads and display ads are purchased by different types of companies.

Brightcove Intros Video Marketing Tools to Increase Engagement
On May 8, 2014

At the Brightcove Play conference in New York City, Brightcove debuted a suite of video marketing tools and a product for creating video portals quickly.

Vindico Study Shows Lack of High-Quality Online Video Advertising
On May 7, 2014

Too many online video ads aren't viewable, finds Vindico. When ads are prominent and large, click-through rates and completion rates go up.