The Ultimate HTML5 Video Guide

Video Essentials

Brightcove Offers a Roadmap for Video Marketing Superheroes
July 19, 2016
By Troy Dreier
5 Takeaways From Google’s State of Play Programmatic Video Report
July 18, 2016
By Troy Dreier
In Facebook Newsfeeds, Ads Need to Learn to Play a Starring Role
July 15, 2016
By Troy Dreier

How-Tos

How to Use Trending Topics and Events to Inspire Online Videos
May 22, 2016
By Stjepan Alaupovic
How to Target Your Audience By Creating Niche Video Content
February 27, 2016
By Stjepan Alaupovic

Sponsors

Reviews

Mobile Mic Shoot-Out: Get the Best Audio for Mobile Recordings
April 18, 2015
By Jan Ozer

Buyer's Guides

Online Video Platforms: How to Pick the Right One for Your Needs
July 16, 2016
By Robert Reinhardt
Video Camera Guide 2016: Pick the Right Camera for the Job
February 7, 2016
By Jan Ozer

Industry Announcements

Agencies, Media Companies and Brands Can Now Market to Audiences Based on OTT Entertainment Consumption Behavior
July 21, 2016
Visible Measures Launches the Industry’s First Predictive Video Analytics Capability for Global Brands and Marketers
July 21, 2016
Verse Redefines Storytelling with Launch of Revolutionary Interactive Video Player
July 18, 2016
Neustar Expands into Addressable TV Ad Targeting and Measurement with Dish Media Sales
July 14, 2016

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Feature

Featured Story

Be Seen: Why Metadata Is Critical for Online Video Marketers

It's a struggle to get your video campaigns watched by the right people, but targeted metadata use provides a built-in shortcut. Here are three tips for using metadata the right way on a variety of video platforms.

News

TwentyThree Creates a Centralized Video Marketing Platform
On July 21, 2016

Manage and distribute all your brand videos from one location. TwentyThree also lets you create video landing pages and manage live events.

Nielsen Adds Viewability Provider Choice to Digital Ad Ratings
On July 20, 2016

For online video advertisers, viewability isn't a KPI—it's the bedrock that all measurements are based on. Now, Nielsen helps them get the information they need.

BuzzMyVideos Adds One-Click Facebook and Twitter Video Uploading
On July 11, 2016

Succeeding on one platform isn't enough anymore. Brands and video creators need to reach a wider audience on multiple platforms.

Glymt Offers Brands Custom-Made Video Stock (For Less!)
On July 8, 2016

Why settle for static video stock libraries when you can have something tailor-made for your brand's needs? Glymt connects brands with a global community of video stock creators.

Showbox Debuts Online Video Creation Service for Brands
On July 6, 2016

Why should influencer marketing be left to the major brands? The new Brand Suite from Showbox lets any brand work with online celebs or create user-generated video contests.

Report Proves Value of Mobile Video Advertising for Publishers
On June 30, 2016

Examining the rate mobile video ads bring in for publishers, Smaato finds advertisers are willing to pay a premium for engaged users, especially in the Americas.

Content Capsule 2.0 Debuts With Improved Speed, HTML5 Interface
On June 29, 2016

The embeddable marketing content bundle known as the Content Capsule gets an upgrade, now with AWS hosting and a more responsive interface.

MRC Releases Its Final Guidelines on Mobile Ad Viewability
On June 28, 2016

The MRC's mobile video ad viewability guidelines are the same as its desktop video ad guidelines, and aren't intended to show that an ad was viewed to completion.

Millennial and Hispanic Voters Persuadable by Online Video Ads
On June 27, 2016

As American voters study the candidates, political advertisers study American voters. Tremor Video's research identifies two groups that are more likely to be convinced by online video advertising.

YouTube Launches Brand Certification Program at VidCon and Cannes
On June 23, 2016

Agencies can get up to speed on influencer marketing and creating effective video content from the online video leader, itself.

Vidyard Launches Engage, an Easy Tool for Email Video Marketing
On June 20, 2016

With Vidyard Engage, attaching videos to an email is as simple as attaching documents. The tool's viewing data shows which recipients are paying attention.