Getting all the pieces of a multichannel marketing campaign operating at peek proficiency requires a strategic genius and a talented team.
TV ad sales are in a state of flux, somewhere between the traditional model and the one that will take over. It's a tense time with no one solution working across all platforms.
Virtual reality isn't just a new way of telling stories, it's a completely new medium. Here are the tools brands can use to make a good experience great, and why it matters.
Experience Cloud give brands the tools they need to create personalized experiences with consumers, while Advertising Cloud helps advertisers use data for smart ad buys.
The social network is advertising its ad effectiveness, hoping to convince marketers to tell their clients' stories using Facebook mobile video.
As young viewers especially watch more video on their smartphones and tablets, advertisers follow right behind. Mobile is dominant in most parts of the world.
Google and Facebook are still the dominant players in online advertising, but Facebook's emphasis on video will lead to significant growth, advises eMarketer.
One big topic at Mobile World Congress this year was the explosive growth of mobile video advertising, as well as what's still needed for publishers and advertisers to succeed.
Some teens are more influential than others. Using eMarketer data, brands can craft YouTube campaigns that are more likely to be viewed by influencers.
To drive long-term growth, create an emotional response in viewers, then turn that emotion into action. According to BrainJuicer, these 10 brands are doing it right.
By bringing in video analytics, HubSpot's marketers can learn how much of a video prospects viewed, then respond to them with tailored follow-up emails.