Unlike the TV ad ecosystem, OTT ad workflows are a mix of formats and standards. The Streaming Video Alliance pushes for clarity.
With 70 percent of YouTube viewing done on a mobile device, what took them so long? Vertical video ad support is finally here.
Thanks to a partnership between ListenFirst and Twitter, marketers can compare Twitter video performance against industry benchmarks.
How do streaming audio or video ads lead to improved brand metrics? Nielsen Brand Effect promises cross-platform metrics, and it now works with Spotify.
By grouping all of its marketer and publisher sales tools as Oath Ad Platforms, Oath makes advertising partnerships easier.
Moving outside of New York City for the first time, NewFronts West will invest a new creative energy to the union of brands and publishers.
Viewers enjoy streaming premium content, and advertisers need addressable ads at scale. An ad-supported offering from Amazon could find a lot of interest.
Consumers will spend more time viewing streaming shows, and ad-supported options will be the biggest growth areas, notes a Forrester Report.