Over half of today's businesses spend money on content marketing, with many taking a multi-platform approach. Video proves most popular way to reach consumers.
An online advertising veteran sees brand-safe video as the future, as Digital Remedy buys CrowdHere and gains a pipeline to thousands of creative pros.
Online video is a great way to bolster a TV buy, but brands need to know what to expect. On Facebook, prime time is anytime—just don’t expect mobile to act like TV.
More cord-cutting leads to lower TV viewing numbers, which leads to fewer advertisers buying ads and lower TV ad spending for years to come.
With the launch of CFlight, NBCU aims to give advertisers the cross-platform metric they've been demanding, while proving that content is more important than screen.
Get up-to-the-second real-time performance data on connected TV spots, then replace what isn't working, thanks to Nielsen Grabix.
Thanks to a deal announced today between NBCUniversal and Adobe, media buyers can target digital viewers on their own.
For the low price of $350, businesses get $350 worth of YouTube advertising and a professionally shot and edited 30-second video.