Marketers can select brand-safe, proven viral successes from VideoSpring, and know that they'll get the licensing rights they need.
Adobe's annual celebration of technology and creativity included several upgrades for video pros, including improved mobile apps and video editing touch controls.
One ad blocker is holding advertisers hostage, demanding payment to avoid being blocked. Publishers need to get smart and tough if they're going to beat the blockers.
Need a hand creating HTML5 video or display ads? The IAB Tech Lab has you covered with an updated guide, now open for public comment.
Design creative assets once and use them in custom ads on a variety of screens. That's the promise of AOL's new platform for advertisers.
Programmatic buying suffers from complexity and lack of transparency, Adobe says, obstacles that it aims to solve with its offerings for ad buying and selling.
The world's biggest marketing conference attracted over 43,000 attendees this year, and is now considered an essential event for many video marketers.
The two hot social networks give advertisers exactly what they've been demanding, including 30-second ads, third-party verification, and 100 percent viewability.
The latest quarterly report from Ooyala shows that viewers are comfortable watching any length content on any size screen.
Subscription video-on-demand service Hulu has been an important way for advertisers to reach cord-cutting young viewers. Will that valuable demo flock to the ad-free option?
The marketing-minded OVP Wistia gains new features that make it attractive to larger companies, such has unlimited hosting and personal support.