The Ultimate HTML5 Video Guide

Video Essentials

The 2 Main Challenges Online Video Marketers Have With Facebook
August 30, 2015
By Troy Dreier
Engagement: For Video Marketers, it’s More Than Just a Metric
August 25, 2015
By Troy Dreier
Interactivity Is Key to Longer Video Engagement, Says Rapt Media
August 20, 2015
By Troy Dreier

How-Tos

How to Find the Right Vendor for Any Streaming Video Project
August 21, 2015
By Jan Ozer
How To Get Your App Preview Video Approved by Google And Apple
August 3, 2015
By Nicholas Marks and Adam Winograd

Sponsors

Reviews

Mobile Mic Shoot-Out: Get the Best Audio for Mobile Recordings
April 18, 2015
By Jan Ozer

Buyer's Guides

Buyer’s Guide: Cloud-Based Video Encoding and Transcoding
April 2, 2015
By Jan Ozer
Buyer’s Guide: Media and Entertainment Video Platforms
April 1, 2015
By Tim Siglin

Industry Announcements

Seth Meyers & Ira Glass to Headline 2015 IAB MIXX Conference
August 31, 2015
Wistia announces Enterprise service to enable integration with marketing automation platforms
August 27, 2015
Cross MediaWorks Acquires BlackArrow to Drive TV Ad Technology Across All Screens
August 24, 2015
Teads and TubeMogul Partner to Expand Advertisers’ Access to Premium Programmatic Video Inventory in the U.S. and Europe
August 20, 2015

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Feature

Featured Story

YouTube, Vimeo, and Netflix Are the Top U.S. Video Services

A comprehensive analysis by Verto shows which video and audio streaming services are the stickiest, reach the most people, and enjoy the longest viewing or listening sessions.

News

Facebook Promises to Get Tough on Videos Used Without Permission
On August 27, 2015

While the practice of "freebooting" has been running rampant on Facebook, a video identification system now in development should bring that to an end.

Ads on Live Videos Drive the Market, Showing Impressive Growth
On August 26, 2015

The latest video monetization report from FreeWheel shows that live video is an ad bonanza, and Apple TV has taken the lead over Roku.

YouTube Audio Library Grows With Over 1,000 Royalty-Free Tracks
On August 24, 2015

Don't get caught using popular music without permission. Instead, look to the YouTube Audio Library, which has over 1,000 free new options in all genres.

Online Video Wins Big in Ads Sales, Siphoning From Broadcast TV
On August 20, 2015

According to Standard Media Index, the digital ad space is booming, driven by social media and online video sites.

Teads to MRC: 2-Second Viewability Isn’t Enough to Build Brands!
On August 13, 2015

The longer viewers spend with a video ad, the more receptive they are to both the brand and the ad's message.

Google Proves the Importance of Video Ad Viewability to Brands
On August 12, 2015

Of course a video ad that can be seen will perform better than an ad that can't, but how does that translate to brand lift measurements?

Ad Blockers Cost $21.8B in Lost Ad Revenue in 2015, Says Adobe
On August 10, 2015

Internet users turn to ad blockers because they don't feel their personal information is being used responsibly, but they're costing the sites they love billions.

Could the Tiny Graava Camera Create Marketing Videos for You?
On August 6, 2015

This compact wonder can shoot, edit, and share clips all by itself, turning in perfectly sized, perfectly exciting videos.

Brightcove Invests in Video Marketing With Audience Module
On July 29, 2015

Who watched your last marketing video and how much of it did they view? Brightcove Audience lets marketers track video like any other marketing asset.

IAB Report Shows the Challenges of Programmatic Video Advertising
On July 28, 2015

Programmatic buying now makes up roughly 20 percent of all online ad sales, but video is lagging behind. Why? There's not enough premium online video to go around.

Mekanism Buys Epic Signal, a Start-up that Builds Video Channels
On July 27, 2015

Epic Signal's client roster includes Pepsi, Anheuser-Busch, and Chevy. Its new parent company will help it with resource and hiring support.