The Ultimate HTML5 Video Guide

Video Essentials

Make What’s Important Interesting: Lessons in Branded VR
March 22, 2017
By Troy Dreier
Video Marketers Need to Drive Growth in a Saturated Online World
March 21, 2017
By Troy Dreier
AI and Video Marketing: It’s Not Just for the Major Brands
March 18, 2017
By Bree Brouwer

How-Tos

How to Block the Ad Blockers (and Reclaim Loads of Lost Revenue)
March 9, 2017
By Jan Ozer
How to Grow an Audience on Facebook Live
November 29, 2016
By Nadine Krefetz

Sponsors

Reviews

Mobile Mic Shoot-Out: Get the Best Audio for Mobile Recordings
April 18, 2015
By Jan Ozer

Buyer's Guides

Online Video Platforms: How to Pick the Right One for Your Needs
July 16, 2016
By Robert Reinhardt
Video Camera Guide 2016: Pick the Right Camera for the Job
February 7, 2016
By Jan Ozer

Industry Announcements

Outstanding Development for Stock Footage Online as Adobe Stock joins its Network.
March 22, 2017
Choozle and Strata Partner to Provide Advertisers Access to a Self-Serve Programmatic Advertising Platform
March 22, 2017
MediaRadar Launches TV Share of Market Report
March 22, 2017
Blingby Announces Partnership With British Pop Duo OMYO
March 21, 2017

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Feature

Featured Story

How to Deliver the Right Videos to the Right Viewers

The top video services rely on targeted personalization efforts to boost their bottom lines. Here's how any company can put personalization data to work.

News

4 Rules for Getting Multichannel Marketing Right: Gartner
On March 23, 2017

Getting all the pieces of a multichannel marketing campaign operating at peek proficiency requires a strategic genius and a talented team.

Addressable TV Is Coming, But It’s Not Yet Ready for Prime Time
On March 22, 2017

TV ad sales are in a state of flux, somewhere between the traditional model and the one that will take over. It's a tense time with no one solution working across all platforms.

VR Brand Advertising Works and Here’s the Proof: USA Today
On March 21, 2017

Virtual reality isn't just a new way of telling stories, it's a completely new medium. Here are the tools brands can use to make a good experience great, and why it matters.

Adobe Debuts Experience Cloud, Advertising Cloud as Summit Begins
On March 21, 2017

Experience Cloud give brands the tools they need to create personalized experiences with consumers, while Advertising Cloud helps advertisers use data for smart ad buys.

Facebook Courting Marketers for Mobile Video Advertising
On March 16, 2017

The social network is advertising its ad effectiveness, hoping to convince marketers to tell their clients' stories using Facebook mobile video.

Advertisers Flock to Pre-Roll Ads, Mobile Devices, Finds Ooyala
On March 15, 2017

As young viewers especially watch more video on their smartphones and tablets, advertisers follow right behind. Mobile is dominant in most parts of the world.

Facebook’s Streaming Video Success Will Lead to a Lucrative 2017
On March 14, 2017

Google and Facebook are still the dominant players in online advertising, but Facebook's emphasis on video will lead to significant growth, advises eMarketer.

An MWC Wrap-Up: Mobile Video Ads Are Siphoning TV Budgets
On March 7, 2017

One big topic at Mobile World Congress this year was the explosive growth of mobile video advertising, as well as what's still needed for publishers and advertisers to succeed.

Create a YouTube Strategy to Influence the Video Influencers
On March 5, 2017

Some teens are more influential than others. Using eMarketer data, brands can craft YouTube campaigns that are more likely to be viewed by influencers.

UPS, Nestle, Mercedes-Benz Create Top Online Video Ads of 2016
On March 2, 2017

To drive long-term growth, create an emotional response in viewers, then turn that emotion into action. According to BrainJuicer, these 10 brands are doing it right.

HubSpot Imports Brightcove Video Analytics Thanks to Partnership
On March 1, 2017

By bringing in video analytics, HubSpot's marketers can learn how much of a video prospects viewed, then respond to them with tailored follow-up emails.