Microsoft's audience survey tool, Microsoft Pulse, has learned a new trick. Now, marketers can use Microsoft Video Pulse to gather second-by-second responses to any recorded video.
The ad industry is in crisis, finds an Accenture multi-country survey. Consumers are so annoyed by ad interruptions that 4 in 10 would pay to avoid them.
Participants spent more time with interactive video ads, remembered them at a higher rate, and were more interested in purchasing their products in the future.
By measuring which ads were the most likeable and earned the most attention, Ace Metrix calculates their ability to break through the clutter and get noticed.
Is two seconds long enough to make an impression on potential customers? If the MRC's preliminary guidelines stand, that's when a mobile video ad will be considered viewable.
For $12, a team of SEO experts promises to teach video marketers everything they need to know about attracting viewers on YouTube and making money.
Last year was a strong one for mobile video, culminating in a viewing spike in December. Advertisers responded to changing viewing habits by running cross-screen campaigns.
There's been a lot of attention paid to video ad viewability rates, but not a lot of action. A report from Viant finds that viewability is flat, but some sites offer far higher viewability rates than others.
This low-cost app lets brands create high-resolution multi-camera videos without even a desktop computer, then share them with fans in minutes. Learn why CinaMaker is a must-download.
With its DEAL strategy and blocker detection script, the IAB is taking what it sees as a fair but firm approach: Ask visitors to stop using blockers, and, if they won't, take away their content.
Online video is becoming more important to viewers, but traditional TV isn't going away. A report says that advertisers and agencies need an easier way to reach both platforms.