The Ultimate HTML5 Video Guide

Video Essentials

Snapchat’s 3-Second Problem: Lots of Ads, Not Much Viewing
December 5, 2016
By Troy Dreier
Only 14% of Video Marketers Use Advanced Metrics: Vidyard
December 2, 2016
By Troy Dreier
Online Video + TV Advertising = Ad Dream Team, Says Videology
December 1, 2016
By Troy Dreier

How-Tos

How to Grow an Audience on Facebook Live
November 29, 2016
By Nadine Krefetz
How to Create a Video Preview for Your Mobile App Listing
November 2, 2016
By Nadine Krefetz

Sponsors

Reviews

Mobile Mic Shoot-Out: Get the Best Audio for Mobile Recordings
April 18, 2015
By Jan Ozer

Buyer's Guides

Online Video Platforms: How to Pick the Right One for Your Needs
July 16, 2016
By Robert Reinhardt
Video Camera Guide 2016: Pick the Right Camera for the Job
February 7, 2016
By Jan Ozer

Industry Announcements

YuMe Releases New 360 Degree Video Ad Format to Empower Immersive Ad Experiences
December 6, 2016
New AI Driven Video Marketing Platform Meets Accelerated Need For Digital Video Creative At Scale
December 1, 2016
VIVA Creative and VIVA VR Studios Launch EventView360˚
November 29, 2016
Exponential Creates an Augmented Reality Ad Experience with New Face Filter VDX Ad Unit
November 21, 2016

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Feature

Featured Story

Mid-Roll Ads Taking Share From Pre-Rolls, High Viewer Acceptance

Advertisers are signing up for mid-roll ads in greater numbers since viewers are more likely to watch the full ad, but there are still pitfalls to avoid.

News

Adobe Buys TubeMogul for $540M Creating Full-Service Solution
On November 10, 2016

Combining Adobe's data and TubeMogul's DSP will form an end-to-end platform that lets advertisers buy targeted video ads on desktop, mobile, and TV.

Wistia Adds Features to Customize Panel, Giving Control to Brands
On November 8, 2016

The video marketing-centered OVP now lets customers modify their offerings with video chaptering, thumbnail image selection, lead generation, and more.

Mobile Video Ads See Triple-Digit Growth in First Half of 2016
On November 7, 2016

For the first time, mobile ads took in more revenue than search ads. Desktop video was the only desktop category to show strong growth.

Buy on OTT Boxes With Confidence: Roku Now Supports ComScore vCE
On October 28, 2016

It's a step online video advertisers have been waiting for: With vCE now baked into the Roku OS, it's easy to compare campaign performance across platforms.

Snapchat and Live Nation Find a Perfect Pairing With Live Stories
On October 25, 2016

By harnessing the enthusiasm of its audience, Snapchat has created an irresistible feature—and an ideal fit for brands.

Announcing the Winner of the Besties 2016 Online Video Contest!
On October 24, 2016

So many of you took the time to vote! Thank you! Now find out which online video ad you decided to call the best of the past 12 months.

Branded VR Video With No App Required: OmniVirt Shows the Way
On October 20, 2016

VR is a hot area for brands, but why keep the experience locked up behind an app? Lexus and The Washington Post debuted easy access VR video.

YouTube Buys FameBit, Which Connects Brands and YouTube Talent
On October 13, 2016

FameBit was a superstar startup at only three-years-old, creating a self-service influencer market for brands. Now Google has bought the company for an undisclosed amount.

Brands Choose Facebook for Native Video, Says eMarketer
On October 11, 2016

Native Facebook videos have greater reach than YouTube embeds, but marketers need to be careful where they place their content.

Programmatic Video Ad Sales to Double This Year to $6.2B
On September 27, 2016

It's not just hype: Programmatic will see dramatic double-digit growth this year across video, display, and mobile, finds an eMarketer forecast.

Millennials Are Tuning Into Live Online Video—and Live Video Ads
On September 23, 2016

Live video builds excitement and engagement, and that turns into a halo effect for brands. Yahoo releases a study on live online video ads just in time for Advertising Week.