In only five minutes, any advertiser can use ComScore's free self-service tools to track campaign viewability. It announced the service already back in April, but this time it means it.
It's a great time to be in online video marketing and advertising, as brands increasingly see its value and plan combined TV/online video campaigns.
YouTube's brand safety scare might be over, but brands still need to be vigilant. OpenSlate is offering an independent third-party YouTube verification service.
The podcast medium is all about personal stories, so for brands trying to tell their own stories and connect with consumers it's a dream come true.
The use of auto-play on video ads is common across media companies, although upcoming moves from Google and Apple promise to return control to the viewers.
Mobile apps are far more popular than the mobile web, and millennials spend a huge amount of time on their phones. A ComScore report provides a deep dive on mobile app activity.
Brands win when ads are fun, clickable, and surprising. AdColony's Aurora HD Video format lead to significant gains for three mobile advertisers.
Admit it, teens: You've turned away from Facebook because your parents (and even grandparents) are on it, right? It's hard to keep things private on the world's biggest social network.
Advertisers are no longer locked into buying Newsfeed spots when they really only want in-stream placement on Facebook's growing collection of long-form premium content.
TV ad budgets are proving to a major incentive for these two digital powerhouses. Apple and Facebook want their piece of the pie, but first they need to create original shows that millennials can't stop watching.
As multiplatform viewing has surged forward, reliable metrics have struggled to keep up. But a change at Nielsen means big gains for publishers and advertisers, alike.