Companies using video now average one new video per day. Demo, product, and explainer videos are the most popular types in email marketing.
Sure, viewability is up, but it's not up equally in all areas. Advertisers are placing more campaigns with broadcasters, and broadcast viewability is certainly one reason why.
Budgets for influencer marketing campaigns are going way up. Why? Because the average cost per engagement is going way down! Simply put, it works.
The latest quarterly report from Extreme Reach sees CTR, video completion rates, and viewability rates all moving in the right direction.
Streaming video views are up, but publishers and advertisers are still searching for the best way to monetize them. That's led to a healthy video ad evolution, reports Ooyala.
The Wibbitz platform creates videos in minutes, not hours or days, and it now offers a wider font selection, templates, and more.
A report from Conviva and nScreenMedia shows that connected TV use has rocketed up in the last year, and now dominates around the clock.
The company pivoted to the connected TV space, but hasn't shown strong enough growth. As Videology declares bankruptcy, what's next for CTV advertising?