The Ultimate HTML5 Video Guide

Video Essentials

Standardization Will Drive CTV Ads, But We’re Not There Yet
July 13, 2018
By Troy Dreier
Facebook Video Creation Kit Helps Brands Prepare for the Holidays
July 12, 2018
By Troy Dreier
Connected TV Advertising: The Future of OTT Is Nearly Here
July 10, 2018
By Troy Dreier

How-Tos

How to Do YouTube Influencer Video Marketing the Right Way
July 6, 2018
By Troy Dreier
How Genius Created Brand-Sponsored Live Video Events for Fans
November 29, 2017
By Troy Dreier

Sponsors

Reviews

Mobile Mic Shoot-Out: Get the Best Audio for Mobile Recordings
April 18, 2015
By Jan Ozer

Buyer's Guides

Online Video Platforms: How to Pick the Right One for Your Needs
July 16, 2016
By Robert Reinhardt
Video Camera Guide 2016: Pick the Right Camera for the Job
February 7, 2016
By Jan Ozer

Industry Announcements

Study: TV Ads, 15 Seconds or Less, Increases By 16%
July 13, 2018
AppNexus Grows Connected TV Marketplace 748% Year-Over-Year
July 12, 2018
VoD and Live Content Protection Simplified with DRMtoday for France’s M6 Group
July 10, 2018
Early Adopters of LinkedIn Video Advertising Are Highlighted by Animoto
June 27, 2018

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Feature

Featured Story

Online Video Ad Budgets Grew 20% in 2017, Will Grow 19% This Year

While online video ad budgets are growing quickly, online video viewing is growing at an even faster rate. A glut of inventory means prices have been coming down.

News

MRC Takes on Brand Safety With Draft of Proposed Guidelines
On July 12, 2018

Can brand safety be ensured with measurements and calculations? The MRC introduces 'adjacency' to keep ads a safe distance from potentially harmful content.

Cannes 18: A Look Back at the Biggest Marketing Announcements
On July 9, 2018

YouTube took the lead in offering some impressive A/B testing and reporting feature for its advertisers, but at Cannes 18 brand safety continued to be a major concern.

Intent-Based Advertising: Cedato Format Only Plays When Wanted
On July 3, 2018

Be nice, insists one video advertising company. That's why it's pioneering intent-based advertising, where ads only play when requested.

Alphonso Lets Local Businesses Track Viewers and Offline Sales
On June 29, 2018

Tracking views for CTV ads and pairing them with offline sales takes huge databases. Alphonso just made it available to mom-and-pops.

Mobile Video Pre-Rolls Making Gains for Publishers: Ooyala
On June 27, 2018

The latest quarterly index from Ooyala shows mobile video pre-rolls showing impressive gains, while midrolls are big on connected TVs.

Creator Content Can Boost Unaided Recall By 214%, Says Twitter
On June 27, 2018

Twitter has seen big wins with creator content, and at VidCon it gave more details about the Creator Originals program it announced during NewFronts.

Ad-Supported Live Video Favored by 52% Finds an IAB Report
On June 19, 2018

Consumers are fine with ad-supported live video online. Forget the myth of unreachable viewers, says IAB. Streamers are still open to ads.

Video Influencers Get 84% of YouTube Views, 56% of Facebook Views
On June 19, 2018

They don't get their popularity for nothing: Tubular Labs' study of video influencers shows they post a majority of top videos and get a majority of views.