Thanks to the rise of living room streaming of premium content, marketers enjoy high completion rates on their 30-second ad breaks.
While shoppable mobile video ads with CTAs always performed well, the study found one message that's more effective than the rest.
Young adults stream much of their news and entertainment. To reach them, politicians are shifting much of their marketing budgets to OTT.
Knowing where consumers want to watch brand videos and what they want to see is half the battle. An Animoto survey offers stats.
Two-thirds of streamers are happy with their commercial ad load, far higher than the number of pay TV customers who can say the same.
No machine check by itself is going to flag every video with unsafe content. That's why Fullscreen Shield adds a manual review.
And it's not stopping! While Facebook takes a massive piece of the video advertising pie, it will expand with double-digit growth.
11 major measurement specialists—including Nielsen and ComScore—help Roku buyers shape their campaigns with the Measurement Partner Program.