The Ultimate HTML5 Video Guide

Video Essentials

A Roadmap for 2017: The State of Online Video Advertising
February 23, 2017
By Adrian Pennington
ACR: Unsure What it Means? Viant Offers a Guide for Marketers
February 23, 2017
By Troy Dreier
Announcing the Winners of the 2017 Video Campaigns of the Year Awards
February 21, 2017
By Troy Dreier

How-Tos

How to Grow an Audience on Facebook Live
November 29, 2016
By Nadine Krefetz
How to Create a Video Preview for Your Mobile App Listing
November 2, 2016
By Nadine Krefetz

Sponsors

Reviews

Mobile Mic Shoot-Out: Get the Best Audio for Mobile Recordings
April 18, 2015
By Jan Ozer

Buyer's Guides

Online Video Platforms: How to Pick the Right One for Your Needs
July 16, 2016
By Robert Reinhardt
Video Camera Guide 2016: Pick the Right Camera for the Job
February 7, 2016
By Jan Ozer

Industry Announcements

Tru Optik and LiveRamp Partner to Make First-Party Data Actionable Across Connected TVs
February 22, 2017
Streamroot Launches Full-Service Hybrid Video Delivery Solution
February 19, 2017
IRIS.TV and Vemba Partner
February 19, 2017
LumaFusion strengthens its position as the first comprehensive video and effects editor for iOS
February 19, 2017

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Feature

Featured Story

You Should Read This Article About the Power of the Word ‘You’

One simple word—"you"—used in the first five second of a video pays off with dramatically higher views. Here's how "you" works its magic.

News

Digital Dollars Flowing to Advanced TV Campaigns, Report Shows
On February 9, 2017

2016 saw a 273% rise in linear TV ad spending, with many advertisers using their own first-party data to target living room streamers.

It’s the Final Week! Enter Our Video Campaigns of the Year Awards
On February 7, 2017

Don't put it off one more day! Show us the best marketing and adverting videos you created in the past year, and you could be a winner.

Presenting the Most Inspiring, Funny, and Creative Ads of 2016
On January 18, 2017

Ace Metrix analyzed viewer comments to learn what online video ads pushed the creative needle in 2016 and got the biggest reactions from viewers.

TiVo Audience Management Platform Sells Targeted Video Ads
On January 13, 2017

Brand advertisers can now target TiVo viewers and track views using a system that segments demographics using multiple data sources.

Full-Screen Mobile Video Ads Chosen 41.6% of the Time: Smaato
On January 12, 2017

Video ad buyers have a preference for big mobile device ads that cover the full screen, but those aren't the ads most often shown to consumers.

It’s a Branded Video Bonanza: Facebook Gets Video Mid-Rolls
On January 10, 2017

It's a win-win-win: With mid-rolls on Facebook, publishers will upload more premium content, advertisers will gain a new targeted video outlet, and Facebook will make a ton of money.

38% of Shoppers Say High Cost Is a Barrier to Virtual Reality
On January 9, 2017

While cost is a factor and few consumers have a VR device, YuMe says the time is right for brands to jump in and get a first-mover advantage.

One-Third of SMBs Chose Facebook for Online Marketing This Season
On December 29, 2016

SMBs invested heavily in online video marketing this holiday thanks to increased budgets, but still found targeting their preferred audience a difficulty.

A Season of Growth: Ad Views Up 28% YOY, Video Views Up 37%
On December 15, 2016

Ad views, video views, authentication, TVE: It's all going up, up, up, finds the latest FreeWheel Video Monetization Report, and it shows no signs of stopping.

Adobe Debuts TV Media Management for Online Video Ad Planning
On December 14, 2016

By delivering more accurate viewer forecasting and yield optimization, Adobe helps buyers get their messages in front of the right people, while sellers stop leaving money on the table.

Arnold Schwarzenegger Wins 2016: YouTube Presents Year’s Best Ads
On December 10, 2016

Humor, excitement, inspiration: This year's best ads delivered it all. Discover the amazing ads that hundreds of millions of viewers chose to sit through.