The Ultimate HTML5 Video Guide

Video Essentials

Connected TV Ads Have Scale: Here’s Why Marketers Should Care
December 11, 2017
By Troy Dreier
Amazon Combines Influencers and Video for a Major Marketing Win
December 9, 2017
By Jessica Thorpe
How CTV and AI Will Shape the Future of Online Video Advertising
December 7, 2017
By Troy Dreier

How-Tos

How Genius Created Brand-Sponsored Live Video Events for Fans
November 29, 2017
By Troy Dreier
How to Incorporate Brand Journalism in an Online Video Strategy
July 25, 2017
By Stjepan Alaupovic

Sponsors

Reviews

Mobile Mic Shoot-Out: Get the Best Audio for Mobile Recordings
April 18, 2015
By Jan Ozer

Buyer's Guides

Online Video Platforms: How to Pick the Right One for Your Needs
July 16, 2016
By Robert Reinhardt
Video Camera Guide 2016: Pick the Right Camera for the Job
February 7, 2016
By Jan Ozer

Industry Announcements

Heartbeat Raises $1 Million Seed Round to Transform and Scale Brand Influence Among Millennial Consumers
December 13, 2017
eMarketer: Programmatic Continues to Grow in the UK
December 12, 2017
Swrve Extends Leading Mobile Customer Interaction Platform to Support Streaming Video and OTT TV Platforms
December 1, 2017
Experience the Holidays in 360° with Samsung’s latest campaign
December 1, 2017

Submit Your Press Release Here

Feature

Featured Story

Mid-Roll CTV Completion Rates Dominate at 98%: Oolaya Report

Advertisers are experimenting with shorter pre-roll ad formats, but viewers still don't like them. For high completions, go with mid-roll ads.

News

Walled Gardens Will Grow in 2018, Predicts Kantar Millward Brown
On December 6, 2017

Brand safety they got. Transparency, not so much. That’s why walled gardens will get a few modifications in the year to come.

10,000 Mods: YouTube Tries Even Harder to Satisfy Advertisers
On December 5, 2017

But can it do it? 2017 has been one crisis after another for the net's largest video destination. Will an army of mods do the trick?

Forecast: Strong Growth in Online Video Advertising Through 2020
On December 5, 2017

According to a Zenith advertising forecast, online video will grow by an average of 17 percent for the next 3 years.

The Top 25 U.S. Original Online Series in Q3: Parrot Analytics
On December 1, 2017

Marketers, those coveted teen and young adult viewers are binge-watching original online series. Here's where to put your digital ad dollars.

Mobile and Video Leading European Online Ad Gains, Says Report
On November 28, 2017

An H1 2017 report shows digital ad spend is up in European countries, but nearly all of the area's gains come from mobile and video ads.

YouTube Faces Advertiser Pullout From New Brand Safety Concerns
On November 27, 2017

Another scandal, another advertiser pullout. Will video brand advertisers give YouTube a third chance? Is the site simply too powerful to ignore?

Brand Safety Concerns Caused Massive Shifts in 2017, Says Teads
On November 16, 2017

There were a lot of bad actors giving CMOs brand safety nightmares this year. Thanks to a lack of transparency and rampant fraud, 50 percent want to bring ad buying in-house.

Keep it Short; Businesses Prefer Videos Under 3 Minutes in Length
On November 10, 2017

Wistia has released its first State of Video for Business report, and it shows businesses are big on using gated video as a lead generation tool.