The Ultimate HTML5 Video Guide

Video Essentials

Gen Z Brands Take Notice: The New Fame List Has Arrived
June 20, 2017
By Troy Dreier
The Adpocalypse Isn’t Over Yet; In Fact, it’s Only Just Begun
June 15, 2017
By Troy Dreier
Kurt Andersen: Why Today’s Marketers Should Be Truth-Tellers
June 14, 2017
By Troy Dreier

How-Tos

How to Deliver the Right Videos to the Right Viewers
March 23, 2017
By Troy Dreier
How to Block the Ad Blockers (and Reclaim Loads of Lost Revenue)
March 9, 2017
By Jan Ozer

Sponsors

Reviews

Mobile Mic Shoot-Out: Get the Best Audio for Mobile Recordings
April 18, 2015
By Jan Ozer

Buyer's Guides

Online Video Platforms: How to Pick the Right One for Your Needs
July 16, 2016
By Robert Reinhardt
Video Camera Guide 2016: Pick the Right Camera for the Job
February 7, 2016
By Jan Ozer

Industry Announcements

Telestream Introduces Vantage Social
June 21, 2017
IAB to Showcase Publishers’ Powerful Brand Storytelling Capabilities at the First-Ever Marketplace for Content Studios
June 19, 2017
iHeartMedia and Fox Networks Group Join Forces to Create ‘Smart A/V Audiences’
June 19, 2017
IronSource Expands Availability of In-House Interactive Ads to All Advertiser Clients After Seeing 300% Increase in Conversion; Reports 40% of its Inventory is Won by Playable and Interactive Ads
June 19, 2017

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Feature

Featured Story

7 Fundamentals to Help Brands Maximize Selling With Video

In concise and tested best practices, VidPow's CEO told the VidCon audience how to get the most out of their online video efforts.

News

YouTube Creates a Playbook for Creative Advertising
On June 22, 2017

Learn from the source! YouTube creates a multipart guide to getting the right attention, working with influencers, and benefiting from video metrics.

Only 112 Publishers Offered Vertical Video Ads in Q1: MediaRadar
On June 21, 2017

Going vertical requires money and tech commitments, which is why adoption has been slow so far. A handful of innovative publishers are moving forward.

Tubular Labs Wants to Help Brands Make a Deal in Sponsored Video
On June 17, 2017

Take a deep dive into sponsored video data: A comprehensive database of sponsored video metrics helps both brands and branded content producers.

40% of Direct Premium Video Buys Come With a Guarantee: FreeWheel
On June 14, 2017

As TV and digital video campaigns converge, online is starting to look more like TV. That's because buyers demand demographic guarantees on multi-platform campaigns.

Netflix Has Far Higher Brand Recognition Among Millennial Viewers
On June 5, 2017

Of all the broadcast and streaming TV brands, only Netflix is doing a good job at building awareness with young millennials. That should have the rest worried.

Internet Ad Spend to Eclipse TV in 6 Months, Finds Meeker Report
On June 4, 2017

Move over TV, because online adverting budgets are growing. But how much of that increase is going to the big two players: Google and Facebook?

It’s Official: The Next Version of Google Chrome Will Block Ads
On June 1, 2017

Publishers have six months to clear all the poor ad experiences from their desktop and mobile sites, or risk having all their ads blocked for Chrome users.

Vimeo Adds Interactive Video Cards and More to Business Plan
On May 31, 2017

Vimeo Business gets even more useful for brand marketers with the inclusion of interactive cards, end screens, and email capturing.

4 Out of 5 Generation Z Viewers Are Okay With Branded Video
On May 23, 2017

Young people would rather watch a video than read an article, and they enjoy viewing and sharing branded content. Just make it something that's worth sharing.

Mashable Dives Into Vertical Video Ads at its 2017 NewFront
On May 11, 2017

What vertical video ads need is a great place to be seen. With its Mashable Reels features, Mashable aims to provide a premium space for advertisers.

Virool and TeamDom Create a Production Studio Just for Verticals
On May 11, 2017

Consumers on the popular social video apps are young, coveted, and not interested in sitting through ads. Getting them to stop and watch requires a savvy production team.