The Ultimate HTML5 Video Guide

Video Essentials

How Publishers and Advertisers Lose Out on Revenue: Report
September 20, 2016
By Troy Dreier
DMEXCO: Twitter Shows That Mobile and Video Go Together
September 19, 2016
By Troy Dreier
Beyond Viewability: Research Shows the Way to Ad Effectiveness
September 19, 2016
By Troy Dreier

How-Tos

How to Use Trending Topics and Events to Inspire Online Videos
May 22, 2016
By Stjepan Alaupovic
How to Target Your Audience By Creating Niche Video Content
February 27, 2016
By Stjepan Alaupovic

Sponsors

Reviews

Mobile Mic Shoot-Out: Get the Best Audio for Mobile Recordings
April 18, 2015
By Jan Ozer

Buyer's Guides

Online Video Platforms: How to Pick the Right One for Your Needs
July 16, 2016
By Robert Reinhardt
Video Camera Guide 2016: Pick the Right Camera for the Job
February 7, 2016
By Jan Ozer

Industry Announcements

BrightLine Completes $20 Million Series A Funding Round to Expand Market Leadership in Advanced TV
September 26, 2016
Integral Ad Science Becomes First MRC-Accredited Viewability Measurer to Gain Accreditation for SIVT Detection for Desktop and Mobile Web Traffic
September 26, 2016
Cincopa’s Advanced Video Analytics and Multimedia Platform Now Compatible with Email Marketing Tools
September 26, 2016
L’oreal Announces Viddyad Wins Women In Digital Award I Sept 2016
September 23, 2016

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Feature

Featured Story

Programmatic Video Ad Sales to Double This Year to $6.2B

It's not just hype: Programmatic will see dramatic double-digit growth this year across video, display, and mobile, finds an eMarketer forecast.

News

Millennials Are Tuning Into Live Online Video—and Live Video Ads
On September 23, 2016

Live video builds excitement and engagement, and that turns into a halo effect for brands. Yahoo releases a study on live online video ads just in time for Advertising Week.

Programmatic Trading Sees Strong Growth in Q2, Finds Oolaya
On September 22, 2016

RTB programmatic sales increased by nearly 50 percent in Q2 finds the latest Global Video Index, which predicts far higher growth rates in the coming years.

Online Ad Spend Eclipsing TV By End of Year, Video Leads the Way
On September 16, 2016

The mobile and online video categories are growing fast, finds eMarketer. By 2019, mobile will make up one-third of total U.S. media ad spending.

DMEXCO: Industry Forms Coalition to Create Global Ad Standards
On September 16, 2016

The only way to fight the rising use of ad blockers is by understanding the root of the problem, believes the coalition which includes Google and Facebook. It will then create global online ad standards,.

Create a Video Site for Free—Yes, Free—With JW Showcase
On August 23, 2016

No skills required and no money down: JW Player's new offering lets anyone create video sites or video-heavy sections for their existing sites.

Which Ads Are Winning the Olympics? Here’s the List So Far
On August 16, 2016

Olympic ads often feature the athletes themselves, as well as inspirational messages. They're popular with viewers who enjoy the chance to see top competitors in a different setting.

Trigger Alert: Amobee Solution Posts Ads at Just the Right Time
On August 16, 2016

Amobee Triggers is a programmatic offering that looks at a variety of real-time and historical cues to determine the key moments when video and display ads will make the biggest impact.

Marketers Rejoice: Facebook Offers Video Metrics for Engagement
On August 11, 2016

Publishers and marketers can now see exactly who's watching their videos and when engagement spikes. Facebook offers tools for diving into on-demand, live, and 360-degree video performance.

Viral-on-Demand? Trendi Attempts to Automate Viral Video Creation
On August 9, 2016

Creating videos is a slow process, and by the time you're done the aundience's attention may have shifted. One product helps publishers create editorial video when they need it most.

TwentyThree Creates a Centralized Video Marketing Platform
On July 21, 2016

Manage and distribute all your brand videos from one location. TwentyThree also lets you create video landing pages and manage live events.

Nielsen Adds Viewability Provider Choice to Digital Ad Ratings
On July 20, 2016

For online video advertisers, viewability isn't a KPI—it's the bedrock that all measurements are based on. Now, Nielsen helps them get the information they need.