The Ultimate HTML5 Video Guide

Video Essentials

Blocking Bots Increases Video Ad Engagement By 22%, Finds Study
November 16, 2015
By Troy Dreier
Trailers Drive Views to Facebook Videos, But There’s a Catch
November 11, 2015
By Troy Dreier
Al Roker: Find the Right Platform for Your Brand’s Message
November 6, 2015
By Troy Dreier


Native Video Advertising: How to Drive Views and Engagement
November 16, 2015
By Paul Riismandel
How to Find the Right Vendor for Any Streaming Video Project
August 21, 2015
By Jan Ozer



Mobile Mic Shoot-Out: Get the Best Audio for Mobile Recordings
April 18, 2015
By Jan Ozer

Buyer's Guides

Buyer’s Guide: Cloud-Based Video Encoding and Transcoding
April 2, 2015
By Jan Ozer
Buyer’s Guide: Media and Entertainment Video Platforms
April 1, 2015
By Tim Siglin

Industry Announcements

Three trends shaping advertising in 2016
November 17, 2015
Viewbix Launches Video Analytics Platform: Viewbix Insights
November 13, 2015
New Vidyard Live is First Video Streaming Solution Fully Integrated with Salesforce and Marketing Automation
November 13, 2015
Visible Measures Launches True Reach API to Enable Predictive Video Content Analytics Powered by Five Trillion Data Points
November 10, 2015

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Featured Story

5 Tips For Creating an Engaging YouTube Channel Trailer

Every YouTube channel has a place for a channel trailer, and what you put there says a lot about your brand identity. Use the space creatively to attract new viewers and customers. Here are five proven strategies.


How Long Does it Take to Create Branded Video Apps? Only 72 Hours
On November 10, 2015

Working together, Verizon and Digiflare launched the 72-Hour Challenge, where they created monetizable video apps for publishers.

YouTube Opens Up to Third-Party Video Viewability Metrics
On November 9, 2015

While YouTube might have the audience, big brands aren't going to buy ads unless they get independent third-party verification.

Holiday Outlook: Ecommerce Video Views Will Spike on Black Friday
On November 5, 2015

People who watch online product videos are far more likely to buy—and buy big. Here's what the 2015 shopping season will look like, and three ways to attract viewers.

VAST 4.0 Now Available for Public Comment, Says IAB Tech Lab
On November 2, 2015

In a nod to the future of online video advertising, VAST 4.0 will gain server-side ad-stitching and tracking, as well as an improvement for programmatic selling.

Brightcove Gives a Lift to Ad-Blocking With Server-Side Insertion
On October 27, 2015

When video ads are stitched to the content, viewers benefit from TV-like buffer-free viewing and ad-blockers don't know what content to block.

AOL Provides First Stats on Branded Video Growth and Challenges
On October 24, 2015

Nearly half of surveyed brands say they already create branded videos, and many of those will increase their branded video budgets for the next year.

AOL Says Online Video Advertising Growing at Expense of TV Ads
On October 22, 2015

Online video ad budgets are shifting upwards, and the funds are coming from TV ad budgets, says AOL's State of the Video Industry report for 2015.

VidMob Creates a Marketplace for Professional Video Editors
On October 16, 2015

Turn your amateur photos and videos into professionally edited clips. The VidMob app connects businesses with editors, helping them create videos for online channels.

IAB Shows the State of Digital Video Advertising Around the World
On October 15, 2015

Learn the biggest challenges and opportunities for online video advertising in the United States plus 18 other countries.

Global Report Shows What Video Ad Types Get the Best Reactions
On October 14, 2015

Autoplay, skippable, and click-to-play video ads all present different challenges for marketers. Millward Brown's AdReaction study explains what works in different video ad formats.

Rightster Creates VideoSpring, a Licensing Site for Viral Videos
On October 6, 2015

Marketers can select brand-safe, proven viral successes from VideoSpring, and know that they'll get the licensing rights they need.