Agencies can get up to speed on influencer marketing and creating effective video content from the online video leader, itself.
With Vidyard Engage, attaching videos to an email is as simple as attaching documents. The tool's viewing data shows which recipients are paying attention.
Whether the ad is short or long, or the content is live or on-demand, viewers almost always watch the full spot. It's still important to match the ad type with the content, though.
Called YouTube Director, the program offers a free template-driven app for creating ads, and will even send a video professional out for a minimum commitment.
Customers will stream long and prosper with Vulcan, a modern, responsive, and lightweight video player. Here are a few ways it keeps viewers happy.
Want to keep online viewers loyal, happy, and coming back for more? Develop an engaging social media strategy that creates a dialog with customers.
In the U.S., only 41 percent of desktop video ads are viewable. Invalid traffic resulting from programmatic ad buying is causing real problems for advertisers, a report says.
Publishers are investing in premium online video in hopes of luring TV ad dollars, but premium video by itself isn't enough. Where is the audience development?
When it comes to SMB marketing, much depends on the age of the marketer. Millennials are much more likely to use social platforms and online video, finds Magisto.
In its 2016 State of the Media Industry report, Ooyala finds that private programmatic marketplaces and native ads are taking off, but, unfortunately, so are ad blockers.
Create immersive spaces for viewers to inhabit, but don't forget the brand support: Adobe's VR tools let marketers know exactly where viewers are looking in virtual video.