The Ultimate HTML5 Video Guide

Video Essentials

The 3 Things Brands Must Do to Grow an Audience on YouTube
July 25, 2015
By Eric Schumacher-Rasmussen
Why Brands Should Publish Video on Twitter: A VidCon Conversation
July 24, 2015
By Eric Schumacher-Rasmussen
BuzzFeed Motion Pictures Serves 1B Views Monthly by Going Niche
July 23, 2015
By Eric Schumacher-Rasmussen

How-Tos

How to Create the Perfect Thumbnail Image in a Few Simple Steps
July 27, 2015
By Eric Schumacher-Rasmussen
Light the Way: A Beginner’s Guide to Video Lighting on a Budget
June 12, 2015
By Jan Ozer

Sponsors

Reviews

Mobile Mic Shoot-Out: Get the Best Audio for Mobile Recordings
April 18, 2015
By Jan Ozer

Buyer's Guides

Buyer’s Guide: Cloud-Based Video Encoding and Transcoding
April 2, 2015
By Jan Ozer
Buyer’s Guide: Media and Entertainment Video Platforms
April 1, 2015
By Tim Siglin

Industry Announcements

MRC Grants comScore Accreditation for Video Viewability Measurement
July 28, 2015
Vzaar Announces New Pricing Plans To Give Clients More Choice & Affordability
July 23, 2015
AOL Continues Commitment to Premium Ad Solutions With Video
July 23, 2015
Vidyard Announces 2015 Video Marketing Awards to Honor Innovative Use of Video Content
July 22, 2015

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Feature

Featured Story

IAB Report Shows the Challenges of Programmatic Video Advertising

Programmatic buying now makes up roughly 20 percent of all online ad sales, but video is lagging behind. Why? There's not enough premium online video to go around.

News

Mekanism Buys Epic Signal, a Start-up that Builds Video Channels
On July 27, 2015

Epic Signal's client roster includes Pepsi, Anheuser-Busch, and Chevy. Its new parent company will help it with resource and hiring support.

AnyClip Takes in $21M, Using Money to Pair Video Ads With Viewers
On July 19, 2015

The company's TripleMatch technology ensures that video playlists show up on relevant web pages, and it will soon work more effectively.

MRC Announces Results from Third Phase of Viewability Testing
On July 9, 2015

Now that online advertisers have a viewability standard, it's imperative to make sure all parties are measuring the results uniformly.

Facebook Hits YouTube in the Wallet: Offers Ad Revenue Sharing
On July 2, 2015

In an effort to get major publishers uploading their videos, Facebook offers partners a 55/45 ad revenue split. Also, Facebook creates a Suggested Videos feed.

Go Mobile: Google Creates 3 Mobile Video Formats for DoubleClick
On July 1, 2015

Bring interactive video experiences to mobile viewers whether in the browser or in an app. These formats make creating rich ads fast and easy.

Facebook Changes Online Video Ad Rates, Algorithms, and Analytics
On June 30, 2015

The social network is putting its considerable resources behind online video, and that means its efforts are becoming a lot more sophisticated in a short amount of time.

SourceKnowledge Debuts Engage, Programmatic Video Ad Platform
On June 22, 2015

With the Engage platform, marketers can serve programmatic video ads, then measure performance in real-time to boost conversions.

Block the Ad Blockers: Ooyala Unleashes a Weapon for Creators
On June 19, 2015

Publishers are losing millions to video ad blockers. Ooyala's video and ad tech customers now have a simple solution.

Monthly Ranking Shows Video Creators Succeeding Cross-Platform
On June 18, 2015

Partner with a winner: Tubular Labs creates rankings of online video creators that can deliver stellar hits on every video social network.

AOL Launches Partner Studio to Create Ad Campaigns With Brands
On June 16, 2015

Joining the list of popular sites with in-house creative agencies, AOL announces Partner Studio. Georgia-Pacific signs up for an eight-month cross-property campaign.

Viewability Measurement Initiative Changes Hands, Now Run by IAB
On June 10, 2015

The Open Video Viewability Initiative has been run by ad tech companies since it was started two years ago, but now the IAB Tech Lab is taking over.