The Ultimate HTML5 Video Guide

Video Essentials

Millennials Shop With Online Videos: 85% Purchase After Viewing
November 7, 2018
By Troy Dreier
Advanced TV Attribution: Three Ways it Helps Drive Sales
November 1, 2018
By Troy Dreier
Are Data Privacy Regulations Coming? LiveRamp CEO Hopes So
October 31, 2018
By Troy Dreier

How-Tos

How Marketers and Advertisers Can Build a Culture of Creativity
July 29, 2018
By Troy Dreier
How to Do YouTube Influencer Video Marketing the Right Way
July 6, 2018
By Troy Dreier

Sponsors

Reviews

Mobile Mic Shoot-Out: Get the Best Audio for Mobile Recordings
April 18, 2015
By Jan Ozer

Buyer's Guides

Online Video Platforms: How to Pick the Right One for Your Needs
July 16, 2016
By Robert Reinhardt
Video Camera Guide 2016: Pick the Right Camera for the Job
February 7, 2016
By Jan Ozer

Industry Announcements

AdLedger’s Blockchain Education Working Group Lays Foundation for Blockchain Use in Advertising with New White Paper
November 12, 2018
Slidely’s 2018 Holiday Marketing Report: 77% of SMBs Now Use Videos, Making 2018 the Year of Holiday Video Marketing
November 6, 2018
Simulmedia Launches TV Marketplace Designed for Direct-to-Consumer Marketers
November 5, 2018
VideoAmp Celebrates More Than 30 Fortune 500 Brands Adopting Its Marketing Investment Platform With Over $10B Of Investment Optimized
November 1, 2018

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Feature

Featured Story

Socialive Studio Brings Live Video to Owned and Operated Sites

Video streaming service Socialive debuts a new offering letting brands stream live video to their own sites, as well as their social channels.

News

Exclusive: IAB Tech Lab Publishes Final Version of VAST 4.1 Spec
On November 8, 2018

After sifting through an unprecedented amount of public comments, the IAB Tech Lab has released the final version of VAST 4.1.

The 30-Second Ad Makes a Comeback, Now 55% of All Video Ad Views
On November 5, 2018

Thanks to the rise of living room streaming of premium content, marketers enjoy high completion rates on their 30-second ad breaks.

CTAs in Mobile Video Deliver Better Results, Finds Study
On October 30, 2018

While shoppable mobile video ads with CTAs always performed well, the study found one message that's more effective than the rest.

Politicians Turn to OTT Video Ads to Get Their Messages Out
On October 24, 2018

Young adults stream much of their news and entertainment. To reach them, politicians are shifting much of their marketing budgets to OTT.

Viewers Enjoy Brand Videos on Facebook, YouTube, and Instagram
On October 23, 2018

Knowing where consumers want to watch brand videos and what they want to see is half the battle. An Animoto survey offers stats.

The Ad Load Difference: 66% of Streaming Customers Are Satisfied
On October 21, 2018

Two-thirds of streamers are happy with their commercial ad load, far higher than the number of pay TV customers who can say the same.

Fullscreen Shield Offers Two-Stage Brand Safety Protection
On October 16, 2018

No machine check by itself is going to flag every video with unsafe content. That's why Fullscreen Shield adds a manual review.

Facebook Takes a Quarter of All U.S. Video Ad Spending: eMarketer
On October 10, 2018

And it's not stopping! While Facebook takes a massive piece of the video advertising pie, it will expand with double-digit growth.