Epic Signal's client roster includes Pepsi, Anheuser-Busch, and Chevy. Its new parent company will help it with resource and hiring support.
The company's TripleMatch technology ensures that video playlists show up on relevant web pages, and it will soon work more effectively.
Now that online advertisers have a viewability standard, it's imperative to make sure all parties are measuring the results uniformly.
In an effort to get major publishers uploading their videos, Facebook offers partners a 55/45 ad revenue split. Also, Facebook creates a Suggested Videos feed.
Bring interactive video experiences to mobile viewers whether in the browser or in an app. These formats make creating rich ads fast and easy.
The social network is putting its considerable resources behind online video, and that means its efforts are becoming a lot more sophisticated in a short amount of time.
With the Engage platform, marketers can serve programmatic video ads, then measure performance in real-time to boost conversions.
Publishers are losing millions to video ad blockers. Ooyala's video and ad tech customers now have a simple solution.
Partner with a winner: Tubular Labs creates rankings of online video creators that can deliver stellar hits on every video social network.
Joining the list of popular sites with in-house creative agencies, AOL announces Partner Studio. Georgia-Pacific signs up for an eight-month cross-property campaign.
The Open Video Viewability Initiative has been run by ad tech companies since it was started two years ago, but now the IAB Tech Lab is taking over.