The Ultimate HTML5 Video Guide

Video Essentials

Marketing with Meerkat and Periscope: Get Started, Get Results
April 25, 2015
By Paul Riismandel
Second-Screen Use on the Rise; Here’s How to Reach TV Viewers
April 21, 2015
By Troy Dreier
Let Go, Give Up Control: How Brands Should Work With Influencers
April 15, 2015
By Troy Dreier

How-Tos

How to Create a Clickable Call-to-Action in Vimeo Plus or Pro
April 21, 2015
By Stjepan Alaupovic
Click Here! How to Use YouTube Annotations to Increase Engagement
March 28, 2015
By Don Willmott

Sponsors

Reviews

Mobile Mic Shoot-Out: Get the Best Audio for Mobile Recordings
April 18, 2015
By Jan Ozer

Buyer's Guides

Buyer’s Guide: Cloud-Based Video Encoding and Transcoding
April 2, 2015
By Jan Ozer
Buyer’s Guide: Media and Entertainment Video Platforms
April 1, 2015
By Tim Siglin

Industry Announcements

Bulldog Digital Media creates exchange program –Allowing brands to participate in numerous music festivals throughout the season
November 11, 2014
World Cup Increases Branded Video Viewership by 16 Percent in Q2 2014
July 31, 2014
YuMe Launches Ngage Interactive Ad Unit Globally Across All Screens for Applebee’s
July 24, 2014
Tubular Labs Unveils Brand Intelligence Dashboard
July 24, 2014

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Feature

Featured Story

68% of Marketers and Agencies Will Raise Digital Video Ad Budgets

It's NewFront Week and that means slick presentations about upcoming online video series. Good news: Advertisers can't wait to buy ad space.

News

15 Is the New 30: Online Ads Are Getting Shorter, Says Report
On April 23, 2015

According to Vindico's annual video advertising report, brands are learning that shorter online ads lead to higher completion rates.

Video Ad Viewability Increased in Q1 2015, Finds Media Report
On April 22, 2015

While viewability is at a high point, it's still well below the 50 percent mark. Also, most online video ads are shown in banners.

Capture Customer Leads While Serving Live Video: Ustream Demand
On April 9, 2015

Manage massive libraries of recorded video, add registration gates to live and on-demand content, then track those leads with any CRM program

Pixability Takes $18M in Series C, Will Expand Ad-Buying Platform
On April 8, 2015

The company's YouTube ad optimization and programmatic buying solutions are finding success as brands move additional media spending online.

Streaming Media East Offers First Online Video Marketing Workshop
On March 31, 2015

Go from beginner to online video marketing expert in the course of one afternoon. A workshop at Streaming Media East teaches everything a brand manager needs to know.

Trio Hopes to Be the Next Big Thing for Video Marketing Mashups
On March 24, 2015

A new iOS app lets people create mashups of videos, gifs, pictures, and songs, then share them with friends. Its creators call it a perfect tool for brand promotion.

How Adobe and Nielsen Plan to Overhaul Video Marketing Metrics
On March 12, 2015

The online video industry still doesn't have comprehensive cross-device ratings, but thanks to Adobe and Nielsen that's about to change.

Video Meets Marketing: Adobe Joins Primetime and Marketing Cloud
On March 10, 2015

As the Adobe Summit marketing conference opens in Salt Lake City, Adobe makes a major announcement for online video marketing.

ComScore Infographic Shows Marketers Where the Viewers Are
On March 4, 2015

Viewing habits are changing like never before, and young people are leading the pack. Check out this infographic for the latest data on where to find viewers.

Brands Beware: YouTube Is Cracking Down on Sponsored Videos
On February 20, 2015

Working directly with YouTube creators on sponsored videos is a no-no, says YouTube, which now wants a chunk of that ad revenue for itself.

Online Video Advertising Is Going Mainstream: BrightRoll Survey
On February 18, 2015

Once a niche offering, online video ads are now standard practice. What's more 72% of agencies see them as equal to or more effective than TV ads.