Thanks to consistent IDs from the video player and ad network, and the addition of an SDK to measure viewability, VAST 4.1 solves a raft of problems.
By tracking video ad performance for the week around Thanksgiving, Sightly shows when shoppers browse and when they buy.
The era of attribution is here. A joint solution from RhythmOne and Places lets marketers quantify in-store visits and brand lift.
A report designed to ease marketers into advanced TV attribution explains different models and highlights success strategies.
Combining live linear TV ad views with OTT has a synergistic effect, says the VAB in a report on the benefits of omnichannel marketing.
With participation from connected TV platform MediaTek and A+E channels, Nielsen is able to offer a full ecosystem in its DAI trial.
Streaming TV measurement specialist Conviva adds social platform measurement to its portfolio, creating a multiplatform suite.
When cord-cutters stream from ad-free online services, how can marketers reach them? Through their on-screen menus, RhythmOne says.