The Ultimate HTML5 Video Guide

Video Essentials

Instagram Stories: 5 Tips From Facebook on How Brands Can Succeed
June 14, 2018
By Troy Dreier
Roku Offers Marketing Tips on Reaching Unreachable Cord-Cutters
June 13, 2018
By Troy Dreier
NBCUniversal Takes Aim at Walled Gardens: ‘We’re All Complicit’
June 12, 2018
By Troy Dreier

How-Tos

How Genius Created Brand-Sponsored Live Video Events for Fans
November 29, 2017
By Troy Dreier
How to Incorporate Brand Journalism in an Online Video Strategy
July 25, 2017
By Stjepan Alaupovic

Sponsors

Reviews

Mobile Mic Shoot-Out: Get the Best Audio for Mobile Recordings
April 18, 2015
By Jan Ozer

Buyer's Guides

Online Video Platforms: How to Pick the Right One for Your Needs
July 16, 2016
By Robert Reinhardt
Video Camera Guide 2016: Pick the Right Camera for the Job
February 7, 2016
By Jan Ozer

Industry Announcements

Simulmedia Launches Transparent TV
June 15, 2018
Foap Launches Sales and Marketing Presence in United States
June 14, 2018
SRAX’s New Video Ad Unit Takes Shopper Marketing to Real-Time Targeting Heights
June 14, 2018
IAB Tech Lab Releases Vast 4.1 For Public Comment
June 14, 2018

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Feature

Featured Story

Video Ad Fraud Down 84% Thanks to TAG Multi-Part Certification

A complicated ad-buying system has let bad actors hide and video ad fraud flourish. But TAG's verification and certification programs are bringing relief.

News

46% of Businesses Use Videos in Email Marketing, Up 10%
On June 11, 2018

Companies using video now average one new video per day. Demo, product, and explainer videos are the most popular types in email marketing.

Broadcast Viewability at 73%, Other Areas Lag Far Behind
On June 8, 2018

Sure, viewability is up, but it's not up equally in all areas. Advertisers are placing more campaigns with broadcasters, and broadcast viewability is certainly one reason why.

Influencer Marketing Delivers $12.21 Earned for Every $1 Spent
On June 5, 2018

Budgets for influencer marketing campaigns are going way up. Why? Because the average cost per engagement is going way down! Simply put, it works.

CTR for Video Ads on the Upswing, But Still Down for the Year
On May 31, 2018

The latest quarterly report from Extreme Reach sees CTR, video completion rates, and viewability rates all moving in the right direction.

Video Ad Evolution: 6-Seconds, 1st Party Data, Branded Content
On May 30, 2018

Streaming video views are up, but publishers and advertisers are still searching for the best way to monetize them. That's led to a healthy video ad evolution, reports Ooyala.

Wibbitz Video-Creation Platform Now Available to Brands
On May 16, 2018

The Wibbitz platform creates videos in minutes, not hours or days, and it now offers a wider font selection, templates, and more.

Connected TV Use Is Dominant, Increasing 75% in One Year
On May 16, 2018

A report from Conviva and nScreenMedia shows that connected TV use has rocketed up in the last year, and now dominates around the clock.

Videology Declares Bankruptcy, Selling Assets to Amobee
On May 10, 2018

The company pivoted to the connected TV space, but hasn't shown strong enough growth. As Videology declares bankruptcy, what's next for CTV advertising?