The Ultimate HTML5 Video Guide

Video Essentials

IAB Celebrates the Best in Online Marketing: Here’s What Works
April 26, 2016
By Troy Dreier
To Reach Multicultural Audiences, Brands Go the DIY Route
April 20, 2016
By Troy Dreier
Video Ad-Buying in Transition: Major Brands Not Down With Data
April 19, 2016
By Troy Dreier

How-Tos

How to Target Your Audience By Creating Niche Video Content
February 27, 2016
By Stjepan Alaupovic
How to Choose a Marketing Automation Solution for Video Marketing
January 15, 2016
By Jan Ozer

Sponsors

Reviews

Mobile Mic Shoot-Out: Get the Best Audio for Mobile Recordings
April 18, 2015
By Jan Ozer

Buyer's Guides

Video Camera Guide 2016: Pick the Right Camera for the Job
February 7, 2016
By Jan Ozer
Buyer’s Guide: Cloud-Based Video Encoding and Transcoding
April 2, 2015
By Jan Ozer

Industry Announcements

IAB Tech Lab Releases LEAN Scoring Product Roadmap to Stem the Tide of Ad Blocking
April 29, 2016
Furious Corp Expands Capabilities of their media enterprise software, Prophet, with Addressable Add-On
April 29, 2016
Intubus Introduces E-Commerce Video API And Video ivPlayer for Retailers
April 29, 2016
DailyMotion and SourceKnowledge Partner to Offer Premium Video Advertising Opportunities to North American Marketers
April 26, 2016

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Feature

Featured Story

The Dos and Don’ts of Interactive Video Marketing

Keep viewers engaged and watching longer by offering interactive video. Here's how to do it the smart way, and pitfalls marketers should avoid.

News

Discover Microsoft Video Pulse, the New Way to Gather Feedback
On April 25, 2016

Microsoft's audience survey tool, Microsoft Pulse, has learned a new trick. Now, marketers can use Microsoft Video Pulse to gather second-by-second responses to any recorded video.

61% of Online Consumers Aware of Several Ad-Blocking Options
On April 22, 2016

The ad industry is in crisis, finds an Accenture multi-country survey. Consumers are so annoyed by ad interruptions that 4 in 10 would pay to avoid them.

Study Finds Interactive Video Ads More Effective Than Pre-Rolls
On April 14, 2016

Participants spent more time with interactive video ads, remembered them at a higher rate, and were more interested in purchasing their products in the future.

The Top 10 Breakthrough Ads of Q1 2016: Microsoft Leads the Way
On April 4, 2016

By measuring which ads were the most likeable and earned the most attention, Ace Metrix calculates their ability to break through the clutter and get noticed.

MRC Releases Guidelines for Mobile Ad Viewability Standards
On April 1, 2016

Is two seconds long enough to make an impression on potential customers? If the MRC's preliminary guidelines stand, that's when a mobile video ad will be considered viewable.

Online Video SEO Course Aims to Help Brands Crush YouTube
On March 28, 2016

For $12, a team of SEO experts promises to teach video marketers everything they need to know about attracting viewers on YouTube and making money.

Mobile Video Led 2015’s Growing Viewer Demand, Finds Tremor
On March 22, 2016

Last year was a strong one for mobile video, culminating in a viewing spike in December. Advertisers responded to changing viewing habits by running cross-screen campaigns.

Video Ad Viewability Rates Flat for 2 Years, Despite the Efforts
On March 15, 2016

There's been a lot of attention paid to video ad viewability rates, but not a lot of action. A report from Viant finds that viewability is flat, but some sites offer far higher viewability rates than others.

CinaMaker Debuts at SXSW, Brings Muticam Production to Phones
On March 12, 2016

This low-cost app lets brands create high-resolution multi-camera videos without even a desktop computer, then share them with fans in minutes. Learn why CinaMaker is a must-download.

IAB Offers Instructions on How to ‘DEAL’ With Ad Blockers
On March 8, 2016

With its DEAL strategy and blocker detection script, the IAB is taking what it sees as a fair but firm approach: Ask visitors to stop using blockers, and, if they won't, take away their content.

71% of Advertisers See Budgets Shifting From Linear TV to Digital
On March 3, 2016

Online video is becoming more important to viewers, but traditional TV isn't going away. A report says that advertisers and agencies need an easier way to reach both platforms.