A new iOS app lets people create mashups of videos, gifs, pictures, and songs, then share them with friends. Its creators call it a perfect tool for brand promotion.
The online video industry still doesn't have comprehensive cross-device ratings, but thanks to Adobe and Nielsen that's about to change.
As the Adobe Summit marketing conference opens in Salt Lake City, Adobe makes a major announcement for online video marketing.
Viewing habits are changing like never before, and young people are leading the pack. Check out this infographic for the latest data on where to find viewers.
Working directly with YouTube creators on sponsored videos is a no-no, says YouTube, which now wants a chunk of that ad revenue for itself.
Once a niche offering, online video ads are now standard practice. What's more 72% of agencies see them as equal to or more effective than TV ads.
In a three month span, video ad viewability rose by almost 10 percent. That's good news for marketers and advertisers.
With its new cross-platform emphasis, Tubular is poised to help brands learn where to put their video marketing dollars for the best results.
By saving its surprises until the game started, Clash of Clans earned over 8 million views during and following the Super Bowl.
Are advertisers wasting their money? A quarterly report finds that over half of all completed video ads aren't in view.
Put YouTube ads in front of exactly your desired target audience. New tools from Outrigger help advertisers and marketers plan campaigns.