The Ultimate HTML5 Video Guide

Video Essentials

Insider Tips for Growing a YouTube Audience: Sharing With Shira Lazar
January 29, 2015
By Troy Dreier
Milestones of Video Marketing: Campaigns That Made an Impact
January 29, 2015
By Troy Dreier
Measurement Remains Chief Obstacle for Online Video Advertising
January 8, 2015
By Troy Dreier

How-Tos

How to Work With an Ad Agency to Create Brand Online Videos
November 15, 2014
By Don Willmott
How to Create and Market a Video-Based Online Course
September 3, 2014
By Jan Ozer

Sponsors

Reviews

Discover Wistia, an OVP That Specializes in Video Marketing
January 23, 2014
By Jan Ozer

Buyer's Guides

Streaming Camera Guide 2014: How to Choose Your Next Camera
July 22, 2014
By Jan Ozer
Buyer’s Guide: Captioning Services for Online Videos
March 18, 2014
By Paul Riismandel

Industry Announcements

Bulldog Digital Media creates exchange program –Allowing brands to participate in numerous music festivals throughout the season
November 11, 2014
World Cup Increases Branded Video Viewership by 16 Percent in Q2 2014
July 31, 2014
YuMe Launches Ngage Interactive Ad Unit Globally Across All Screens for Applebee’s
July 24, 2014
Tubular Labs Unveils Brand Intelligence Dashboard
July 24, 2014

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Feature

Featured Story

Game-Winning Ads: The Top Ten Online Video Super Bowl Commercials

Which Super Bowl spots have enjoyed the most views and engagements online? Here are the ten ads that tackled the competition.

News

Video Ad Completion Rates Surprisingly Low, Finds Report
On January 15, 2015

Are advertisers wasting their money? A quarterly report finds that over half of all completed video ads aren't in view.

Outrigger Media Offers Demographic Data for YouTube Targeting
On January 14, 2015

Put YouTube ads in front of exactly your desired target audience. New tools from Outrigger help advertisers and marketers plan campaigns.

Vidyard Releases Super-Comprehensive Video Marketing Handbook
On January 13, 2015

This free download has over 100 pages of tested, practical video marketing advice. Here's a small sample of what you can expect.

Schneider Optics Shows Improved iPhone 6 Case and Lenses at CES
On January 10, 2015

With the Schneider Optics iPro system, marketers can have a high-definition video camera and five specialized lenses in their pocket.

MediaNest Offers Free Video Marketing Tools for Nonprofits
On January 1, 2015

Even a small nonprofit can have a big impact online with MediaNest's toolset. Upload to over 30 sites at once and monitor detailed analytics.

YouTube Announces the Most Popular Video Ads of 2014
On December 30, 2014

Here are the YouTube ads that people were watching and talking about (and watching some more) in 2014. In different ways, they all made a connection.

Viewability Rates About More Than Inventory Quality: Videology
On December 17, 2014

While the video marketing industry finally has a standard for ad viewability, a Videology study finds that advanced targeting is crucial for high view rates.

2015 Will Be a Year of Transition for Ad Viewability, Says IAB
On December 17, 2014

While there is now a viewability standard for display and video ads, don't expect full 100% viewability from the start.

Brands Are Embracing Online Video Advertising, Notes MediaRadar
On December 10, 2014

A marketing study shows which verticals are investing the most in online video, and which video lengths are the clear favorites.

Walmart Was King of Black Friday, Says Pixability, and Here’s Why
On December 6, 2014

The bargain big box retailer drove 39 million views on YouTube by using a smart strategy that offered instructive content and pushed subscriptions.

‘First Kiss’ Is the Most Viewed Online Video Campaign of 2014
On December 5, 2014

A simple black and white video that showed 10 couples kissing for the first time was 2014's top online video campaign.