While online video ad budgets are growing quickly, online video viewing is growing at an even faster rate. A glut of inventory means prices have been coming down.
According to a Zenith advertising forecast, online video will grow by an average of 17 percent for the next 3 years.
It’s a great time to be in online video marketing and advertising, as brands increasingly see its value and plan combined TV/online video campaigns.
While video advertisers currently spend more reaching non-mobile devices, that will change next year as mobile viewing continues to explode.