YuMe

RhythmOne Offering More Ways to Reach Connected TV Viewers

When cord-cutters stream from ad-free online services, how can marketers reach them? Through their on-screen menus, RhythmOne says.

Standardization Will Drive CTV Ads, But We’re Not There Yet

While standardization will allow marketers to make buys across linear and CTV in unified campaigns, getting there means getting many players working together.

Learn Cross-Screen Success at the Video Marketing Power Summit

The essential video marketing conference lets attendees learn cross-screen planning from the experts. Read on for a code good for $100 off registration.

360° Video Ads Boost Purchase Intent on Mobile and Desktop

It’s early days for 360° video ads, but the future looks promising. But before brands can succeed, here are a few things they need to know.

10 Questions With RhythmOne About Last Week’s YuMe Acquisition

YuMe brings a lot to the table for both supply-side and demand-side growth, says RhythmOne. The U.K. ad tech company explains why it made the purchase, and how it plans to simplify the digital ad market.

Cross-Screen Video Campaign Planning: Tips From Experts at CES

Buying time of TV or mobile alone isn’t enough anymore. Now, cross-screen campaigns need to reach those screens and more.

Connected TV Devices Now More Common Than Tablets: YuMe

60% own a connected TV device while 57 percent own a tablet. If video marketers want to reach their audience, they need to follow the views.