YouTube

Facebook Takes a Quarter of All U.S. Video Ad Spending: eMarketer

And it’s not stopping! While Facebook takes a massive piece of the video advertising pie, it will expand with double-digit growth.

The Instagram-YouTube Debate: Which Is Better for Brands?

A heavyweight panel compares the merits of Google-owned YouTube and Facebook-owned Instagram. The Instagram/YouTube war is just beginning.

YouTube Offers More Ad Extensions and Improves Brand Lift Measure

With extensions, viewers can take action from a YouTube video page. New extensions support movie booking and app downloading.

YouTube Announces Vertical Video Ad Support at DMEXCO ’18

With 70 percent of YouTube viewing done on a mobile device, what took them so long? Vertical video ad support is finally here.

Facebook Now Beats YouTube for Video Viewing, Relevant Ads

After years of YouTube being the video giant, has Facebook now taken its lead? A report says yes, and by a large margin.

DAM for Video Marketers: An Easier Way to Keep Track of Files

Rather than keeping video assets in the equivalent of a digital shoebox, consider digital asset management. One company makes a case for DAM.

Cannes 18: A Look Back at the Biggest Marketing Announcements

YouTube took the lead in offering some impressive A/B testing and reporting feature for its advertisers, but at Cannes 18 brand safety continued to be a major concern.