YouTube

Brand Tips for Working With Influencers: Don’t Be a Buzzkill

We sat down with a vice president at Studio71 to learn how brands can get the best results when working with YouTube superstars. It might be hard, but join the party and learn to give up control.

How to Use Trending Topics and Events to Inspire Online Videos

Add a dash of creativity to your brand’s online videos and attract more views by playing off trending topics that are getting plenty of buzz.

When it Comes to Branded Online Video, Authenticity Is the Key

A Streaming Media East panel of experts looks at branded video and finds that the old lessons still apply: Content needs to feel authentic before viewers can embrace it.

Go Viral! Google Preferred Lets Advertisers Buy Breakout Hits

Advertisers know Google Preferred as the way to buy the cream of YouTube’s crop, placing ads on the top creator videos. Google Preferred now lets them buy spots on viral sensations, as well.

5 Reasons Why Your Online Video Strategy Isn’t Working

Is it bad luck? The weather? Genetics? Nope, nope, and nope., it’s that you’re following the wrong video marketing strategy—if you even have a strategy to begin with. Here are five ways that you might have gone wrong.

Online Video SEO Course Aims to Help Brands Crush YouTube

For $12, a team of SEO experts promises to teach video marketers everything they need to know about attracting viewers on YouTube and making money.

OnlineVideo.net’s Video Campaigns of the Year Awards: The Winners

Announcing the winners of OnlineVideo.net’s inaugural Video Campaigns of the Year Awards, celebrating excellence in online video marketing.