Video marketers, rejoice: YouTube finally lets you track online video campaign performance minute-by-minute.
Dive into the YouTube workflows for the Wall Street Journal, Amerifirst Home Mortgage, Wheelock College, and Ceilume Ceiling Tiles to learn how they get results with online video.
YouTube says that audience engagement trumps production value online, and that advertisers need to see value in popular niche content.
What works on television probably isn’t going to work online. To reach the online viewer, brands need to create videos of varying lengths that people want to share.
Brands want to advertise to YouTube’s young demographic, but don’t want their ads on untrusted sites. Veenome’s quality rating may hold the answer.
Directr is an incredibly useful app for making business videos in minutes. YouTube just acquired the company, and will make the Directr app free to use.
YouTube’s stars have polished their brands and grown their audiences, and now they’re ready to make some money with corporate sponsorships.