YouTube

YouTube Launches Brand Certification Program at VidCon and Cannes

Agencies can get up to speed on influencer marketing and creating effective video content from the online video leader, itself.

YouTube Introduces Power Tools for Small Biz Video Marketing

Called YouTube Director, the program offers a free template-driven app for creating ads, and will even send a video professional out for a minimum commitment.

On YouTube, Young Men Watch Mars and Young Women Watch Venus

Young men watch a whole lot of gaming videos and young women watch just as much beauty and style. Brands need to know where their target demos are, OpenSlate says.

Brand Tips for Working With Influencers: Don’t Be a Buzzkill

We sat down with a vice president at Studio71 to learn how brands can get the best results when working with YouTube superstars. It might be hard, but join the party and learn to give up control.

How to Use Trending Topics and Events to Inspire Online Videos

Add a dash of creativity to your brand’s online videos and attract more views by playing off trending topics that are getting plenty of buzz.

When it Comes to Branded Online Video, Authenticity Is the Key

A Streaming Media East panel of experts looks at branded video and finds that the old lessons still apply: Content needs to feel authentic before viewers can embrace it.

Go Viral! Google Preferred Lets Advertisers Buy Breakout Hits

Advertisers know Google Preferred as the way to buy the cream of YouTube’s crop, placing ads on the top creator videos. Google Preferred now lets them buy spots on viral sensations, as well.