There’s a lot more earned media on YouTube than owned media. A ranking of 1,000 brands shows the top earned media YouTube creators for each.
Even global giants can fail on YouTube. What succeeds in a TV commercial is far different from what succeeds on the biggest online video sharing site.
If it sounds too good to be true, YouTube says, then it probably is. Services that promise to inflate a video’s view count could get you suspended from YouTube.
Talk about a good deal: YouTube is letting channel owners run video ads for free, ads that are targeted to potential new fans.
Nowadays, building a dedicated and engaged community of viewers on YouTube is critical for brands. Fullscreen’s new division is a secret weapon for YouTube success.
When presenting long informational videos online, it’s a good idea to let viewers jump directly to the sections they want to see. Here’s how to create the needed links.
Making it easy to split duties while restricting access, YouTube and Google+ Channels can now have communications mangers.