YouTube

Ogilvy and Google Detail the Steps for Online Video Success

Creating brand videos on YouTube isn’t like creating commercials for TV. Brands need to understand the viewers and appeal to their higher values.

Tubular Offers 5 Secrets for YouTube Marketing Success

Don’t think like a brand and create long-term video creation strategies for YouTube. Instead, think like a creator and embrace trial and error.

Video Hosting Dilemma: Free Service or Online Video Platform?

Hosting videos on YouTube is an essential from a marketing perspective, but should your company also work with an OVP? Here’s how to decide.

How Brands Can Use Conversion Elements to Drive Sales on YouTube

While shoppers typically use YouTube for product research, the right links can turn them in to buyers. Learn how to use annotations to drive interested buyers to sales pages.

The Essential Guide to Video Hosting: What Companies Need to Know

Should your brand upload videos to a free site (such as YouTube), use a fully-featured online video platform, or go with a lower-cost hybrid service?

YouTube Announces Playlist Improvements and More

Look for attractive on-screen annotations, thousands of royalty-free sound effects, and much more coming to YouTube in the next few months.

Revolt Offers 7 Rules for Engaging with Millennials

Think you know what young adults respond to in brand marketing? Revolt has surveyed young people, and found they value experimentation, honesty, and YouTube.