YouTube

Comparing TV, YouTube, and Facebook Video Ads: Which One Wins?

Yes, there’s a clear winner. A comprehensive study comparing TV, YouTube, and Facebook tests for unaided and aided brand recall.

Predictions for 2019: What’s Coming to Online Video Advertising?

As the calendar turns a page, it’s time to wonder what 2019 will bring. 13 industry experts offer their best predictions for the coming year.

Unlock Untapped YouTube Targeting

Turn YouTube viewers into customers. Here are four ways to capture actively engaged lean-forward search users and unlock the power of search targeting.

Socialive Studio Brings Live Video to Owned and Operated Sites

Video streaming service Socialive debuts a new offering letting brands stream live video to their own sites, as well as their social channels.

Viewers Enjoy Brand Videos on Facebook, YouTube, and Instagram

Knowing where consumers want to watch brand videos and what they want to see is half the battle. An Animoto survey offers stats.

Fullscreen Shield Offers Two-Stage Brand Safety Protection

No machine check by itself is going to flag every video with unsafe content. That’s why Fullscreen Shield adds a manual review.

Google Preferred too Risky for Brands: Video Advertising Bureau

Despite years of negative press, YouTube still has regular brand safety concerns. One report says Google Preferred isn’t the answer.