There were a lot of bad actors giving CMOs brand safety nightmares this year. Thanks to a lack of transparency and rampant fraud, 50 percent want to bring ad buying in-house.
Some brands are stuck thinking they need to post to all the online video channels available, capturing viewers wherever they can. But focusing on a few key channels delivers better results.
YouTube has launched the 2.0 version of its Creators Site, now with more advice, better organization, and a master class video series on growing a channel.
YouTube is the undeniable leading video destination, but Amazon sees a weakness. By offering brand safety and detailed shopping metrics, it hopes to lure advertisers away.
The holiday time is the right time to attract shoppers with online video. Don’t worry if you’re just getting started: Here’s how to make a late start work to your advantage.
The holidays are a critical time for online video marketers. In this interview, brand consultant and YouTube superstar Matthew Patrick (aka MatPat) offers advice for creating a winning strategy.
The world’s biggest video site takes center stage at DMEXCO, reminding marketers that it’s still the most important player in the room.