YouTube

Learn the Hero, Hub, Hygiene Strategy to Build YouTube Channels

Drive organic growth on YouTube brand channels by learning this three-part approach. YouTube marketing expert Brendan Gahan explains what it means and shows how Lego is using it fuel a passionate fan base.

What BMW and Ford Understand About Online Video

When creating videos and building community on YouTube, learn the power of the “Hero, Hub, Hygiene” strategy.

Walmart Was King of Black Friday, Says Pixability, and Here’s Why

The bargain big box retailer drove 39 million views on YouTube by using a smart strategy that offered instructive content and pushed subscriptions.

Activia Crowned as the Most-Shared Online Video Brand of 2014

Shakira and Activia partnered on a World Cup ad that became not only the most-shared ad of the year, but also the most-shared ad of all time.

Are YouTube Gadgets Worth the Investment? Not Even Close

A white paper by YouTube marketing expert Brendan Gahan shows that channels featuring gadgets perform worse in every measure.

4 Steps to Creating a Better Brand Video Experience on YouTube

Gaining subscribers and hits on YouTube starts with mastering these four steps, YouTube marketing expert Brendon Gahan explains.

5 Reasons to Invest in Online Video for the Holidays, From Zefr

With Black Friday only two weeks away, is there still time for your brand to benefit from online video marketing? Absolutely, but use these points as your guide.