Working with popular online video stars is the secret to engaging with millennials, and now influencer video marketing is spreading beyond YouTube.
Consumers go to YouTube to research products, but search engines when they’re ready to buy. A new offering from YouTube aims to change that.
Consumers in the U.K. overwhelmingly trust online video product and service reviews over those in other media, and YouTube is the leading destination.
How can advertisers make sure their video ads have the best chance of being viewed? New research from Google provides invaluable information.
Think about why you yourself share videos with friends, then apply that to your brand’s ads. Create videos that serve a purpose for the viewer.
It turns out that the two sites promote video in different ways. Visible Measures explains why marketers need to use both to launch a successful campaign.
Forget the 30-second pre-roll. To reach young consumers, find YouTube influencers with shared values and let them tell their own stories.