YouTube

Premium Online Video: Does Production Value Matter Anymore?

YouTube says that audience engagement trumps production value online, and that advertisers need to see value in popular niche content.

2 Best Practices for Branded Video Success

What works on television probably isn’t going to work online. To reach the online viewer, brands need to create videos of varying lengths that people want to share.

Veenome Tames the Wild West of YouTube, Assures Brand Safety

Brands want to advertise to YouTube’s young demographic, but don’t want their ads on untrusted sites. Veenome’s quality rating may hold the answer.

YouTube Makes Business Video Creation App Directr Even Better

Directr is an incredibly useful app for making business videos in minutes. YouTube just acquired the company, and will make the Directr app free to use.

Fast Company Looks at Brand-Building With YouTube’s Biggest Names

YouTube’s stars have polished their brands and grown their audiences, and now they’re ready to make some money with corporate sponsorships.

Tap Into an Audience’s Passions to Drive Purchases, Says YouTube

When people research products on YouTube, they want to see more than the features — they want to see how those products will fit into their lives.

One-Size-Fits-All Doesn’t Work for Brand Strategies on YouTube

Just a few years ago, every brand could take the same approach to attracting views on YouTube. Now, each industry needs to tailor its methods.