YouTube

Providing YouTube Video Captions Is an Inclusive Move for Brands

Not only is adding captions to online videos the right thing to do, it also boosts reach and discoverability. Accuracy remains a challenge for YouTube’s automated system.

What Brands and Media Companies Need to Learn About Fandom

‘The more you get involved, the worse it’s going to be,’ one YouTube star laments. So back-off, brands, and let influencers do the work you’re paying them for.

YouTube Creates a Playbook for Creative Advertising

Learn from the source! YouTube creates a multipart guide to getting the right attention, working with influencers, and benefiting from video metrics.

Charting the Adpocalypse: 5% of Advertisers Left Google Preferred

YouTube had a massive brand safety problem a few months ago and that led many advertisers to threaten to pull their ads. How many actually did? Not many.

Don’t Skip This: 3 Video Trends Publishers Need to Know Now

The end of skippable video ads is on the horizon, while publishers look to outstream ads to grow premium inventory. Here are three trends that will shape the future of online video advertising.

YouTube Advances Brand Safety By Limiting Ad-Supported Channels

Channels need to gain 10,000 lifetime views and pass a review process to get ad support. Will that put brand advertisers at ease? YouTube hopes so.

3 Beauty Vlogger Tips for Creating Attractive YouTube Channels

ICX Media crunched the numbers and here are the top three tips that most beauty vloggers are missing. Plus: Brand marketers, here’s how to find the ideal influencer.