YouTube

Socialive Studio Brings Live Video to Owned and Operated Sites

Video streaming service Socialive debuts a new offering letting brands stream live video to their own sites, as well as their social channels.

Viewers Enjoy Brand Videos on Facebook, YouTube, and Instagram

Knowing where consumers want to watch brand videos and what they want to see is half the battle. An Animoto survey offers stats.

Fullscreen Shield Offers Two-Stage Brand Safety Protection

No machine check by itself is going to flag every video with unsafe content. That’s why Fullscreen Shield adds a manual review.

Google Preferred too Risky for Brands: Video Advertising Bureau

Despite years of negative press, YouTube still has regular brand safety concerns. One report says Google Preferred isn’t the answer.

Facebook Takes a Quarter of All U.S. Video Ad Spending: eMarketer

And it’s not stopping! While Facebook takes a massive piece of the video advertising pie, it will expand with double-digit growth.

The Instagram-YouTube Debate: Which Is Better for Brands?

A heavyweight panel compares the merits of Google-owned YouTube and Facebook-owned Instagram. The Instagram/YouTube war is just beginning.

YouTube Offers More Ad Extensions and Improves Brand Lift Measure

With extensions, viewers can take action from a YouTube video page. New extensions support movie booking and app downloading.