The world’s biggest video site takes center stage at DMEXCO, reminding marketers that it’s still the most important player in the room.
YouTube’s brand safety scare might be over, but brands still need to be vigilant. OpenSlate is offering an independent third-party YouTube verification service.
A Pixability report on brand success with video offers fashion-forward advice that’s a perfect fit for creators in any industry.
When it comes to email marketing, the video hosting site seems to matter. Marketing emails with a Vimeo video are opened and clicked at a higher rate.
YouTube faced a crisis when major advertisers pulled out following brand safety concerns. Since then, the site has made impressive gains in winning back the trust of the ad community.
If a brand’s online video strategy isn’t constantly moving forward, then it’s falling behind. Entertaining viewers and beating the competition means always thinking about tomorrow.
Not only is adding captions to online videos the right thing to do, it also boosts reach and discoverability. Accuracy remains a challenge for YouTube’s automated system.