YouTube

Backlash: YouTube Faces Partner Rage Over Monetization Changes

YouTube became a giant off the work of viral video creators, but its new monetization changes cut that group off and risk a creator backlash.

Google Preferred Adds 10,000 Human Moderators to Vet YouTube Vids

One more crisis for YouTube means more moderation for videos in its Google Preferred tier. As before, look for YouTube to turn a crisis into a buying opportunity.

Recapping the Biggest Moves in Online Video Marketing in 2017

The major online video platforms introduced innovative features in 2017 designed to attract both viewers and advertisers. Join us in recapping the highlights.

10,000 Mods: YouTube Tries Even Harder to Satisfy Advertisers

But can it do it? 2017 has been one crisis after another for the net’s largest video destination. Will an army of mods do the trick?

YouTube Faces Advertiser Pullout From New Brand Safety Concerns

Another scandal, another advertiser pullout. Will video brand advertisers give YouTube a third chance? Is the site simply too powerful to ignore?

Brand Safety Concerns Caused Massive Shifts in 2017, Says Teads

There were a lot of bad actors giving CMOs brand safety nightmares this year. Thanks to a lack of transparency and rampant fraud, 50 percent want to bring ad buying in-house.

Planning for ’18: Reevaluate the Online Video Channels Brands Use

Some brands are stuck thinking they need to post to all the online video channels available, capturing viewers wherever they can. But focusing on a few key channels delivers better results.