Sure, the premium online video destination has slow growth, but that’s because it’s already at the saturation point. Absolutely everyone uses it.
Shoppers at any age are influenced more by their peers than by celebrities, says Gen.Video, so brands and agencies are investing more in influencer marketing.
The company now serves more videos on mobile than desktop, so it’s creating new tools that let advertisers target mobile viewers and run cross-screen campaigns.
Humor, excitement, inspiration: This year’s best ads delivered it all. Discover the amazing ads that hundreds of millions of viewers chose to sit through.
YouTube is the obvious choice for young companies getting into video marketing. It’s free and it gets a ton of traffic. It’s also the wrong choice, and here’s why.
2016 was a huge year for online video, as all the major players released improvements designed to attract brands and engage viewers. Look for 2017 to build on that knowledge and momentum.
Branded video has entered the political mainstream. But who’s winning this contest? Visible Measures crunched the numbers and found both sides have something to boast about.