YouTube

Brand Involvement on YouTube Is Growing, Says Outrigger Media

The top 500 brands on YouTube are making a big investment in the platform, and that investment is paying off. Here’s what they’re doing right.

5 Ways to Optimize Your Videos for YouTube

With so much content on YouTube, videos need a little help to stand out. Here are tips for brands created directly by the experts at YouTube.

YouTube’s Guide to Creating Brand Content People Want to Watch

Make videos people can’t wait to share, play off of current trends, and never ever try to be fake with a YouTube viewer.

YouTube Releases the YouTube Creator Playbook for Brands

Who better than YouTube to create a detailed action plan for brand success on YouTube? It’s everything brands need to know in 100 pages.

Google Improves YouTube TrueView Video Ad Analytics

Studying the results of TrueView video ads just got easier, thanks to new reporting by Google. Advertisers can fine-tune their campaigns and see how ad views turn into site traffic.

Zefr: How Working with YouTube Influencers Can Help Brands

Partnering with the right YouTube video makers can help spread a brand’s message, but it has to be part of a larger video strategy.

Categorizing the Most Influential Brand-Related Videos on YouTube

Customers are making buying decisions based on videos they see on YouTube, and there are 12 types of videos that get the most views.