YouTube

Twitter Vs. Facebook Vs. YouTube: A Video Marketer’s Comparison

Getting the best results on each video platform requires understanding their differences. Read this for a quick profile of Twitter, Facebook, and YouTube video viewers.

4 Reasons Why YouTube Is Still the King of Online Video

Sure, the premium online video destination has slow growth, but that’s because it’s already at the saturation point. Absolutely everyone uses it.

45% of Brands Will Spend More on Influencer Marketing in 2017

Shoppers at any age are influenced more by their peers than by celebrities, says Gen.Video, so brands and agencies are investing more in influencer marketing.

YouTube Improves Mobile and Cross-Screen Advertising Options

The company now serves more videos on mobile than desktop, so it’s creating new tools that let advertisers target mobile viewers and run cross-screen campaigns.

Arnold Schwarzenegger Wins 2016: YouTube Presents Year’s Best Ads

Humor, excitement, inspiration: This year’s best ads delivered it all. Discover the amazing ads that hundreds of millions of viewers chose to sit through.

The Cons and Cons of Uploading Marketing Videos to YouTube

YouTube is the obvious choice for young companies getting into video marketing. It’s free and it gets a ton of traffic. It’s also the wrong choice, and here’s why.

Recapping the Biggest Moves In Online Video Marketing In 2016

2016 was a huge year for online video, as all the major players released improvements designed to attract brands and engage viewers. Look for 2017 to build on that knowledge and momentum.