Agencies can get up to speed on influencer marketing and creating effective video content from the online video leader, itself.
Called YouTube Director, the program offers a free template-driven app for creating ads, and will even send a video professional out for a minimum commitment.
Young men watch a whole lot of gaming videos and young women watch just as much beauty and style. Brands need to know where their target demos are, OpenSlate says.
We sat down with a vice president at Studio71 to learn how brands can get the best results when working with YouTube superstars. It might be hard, but join the party and learn to give up control.
Add a dash of creativity to your brand’s online videos and attract more views by playing off trending topics that are getting plenty of buzz.
A Streaming Media East panel of experts looks at branded video and finds that the old lessons still apply: Content needs to feel authentic before viewers can embrace it.
Advertisers know Google Preferred as the way to buy the cream of YouTube’s crop, placing ads on the top creator videos. Google Preferred now lets them buy spots on viral sensations, as well.