5 Tips For Creating an Engaging YouTube Channel Trailer

Every YouTube channel has a place for a channel trailer, and what you put there says a lot about your brand identity. Use the space creatively to attract new viewers and customers. Here are five proven strategies.

YouTube Opens Up to Third-Party Video Viewability Metrics

While YouTube might have the audience, big brands aren’t going to buy ads unless they get independent third-party verification.

Stream Con NYC Offers Tips on Connecting Millennials With Brands

While it can be tough advice to take, brands get better results with YouTube stars when they stay hands-off and let the talent take the lead.

YouTube’s Long Tail: More Ad-Supported Channels, Fewer Viewers

There are now four times as many ad-supported channels on YouTube as there were a year ago. While that should be a bonanza for brand marketers, few of them attract significant views.

Beauty Videos Are Hugely Persuasive to Buyers, Finds Survey

A survey commissioned by BuzzMyVideos finds that U.K. consumers watch a lot of online beauty videos, and those videos often lead to purchases.

YouTube Will Make Third-Party Videos Shoppable in Coming Months

It’s better than a pre- or a post-roll (and certainly better than a display ad): YouTube will soon let marketers buy shoppable ads that appear within creator videos.

5 Ways to Get Paid on YouTube: Ramping Up the Revenue Streams

If your channel has a sizable audience, it’s time to monetize it. We break down the 5 ways successful channels can turn their popularity into cold hard cash.