Every YouTube channel has a place for a channel trailer, and what you put there says a lot about your brand identity. Use the space creatively to attract new viewers and customers. Here are five proven strategies.
While YouTube might have the audience, big brands aren’t going to buy ads unless they get independent third-party verification.
While it can be tough advice to take, brands get better results with YouTube stars when they stay hands-off and let the talent take the lead.
There are now four times as many ad-supported channels on YouTube as there were a year ago. While that should be a bonanza for brand marketers, few of them attract significant views.
A survey commissioned by BuzzMyVideos finds that U.K. consumers watch a lot of online beauty videos, and those videos often lead to purchases.
It’s better than a pre- or a post-roll (and certainly better than a display ad): YouTube will soon let marketers buy shoppable ads that appear within creator videos.
If your channel has a sizable audience, it’s time to monetize it. We break down the 5 ways successful channels can turn their popularity into cold hard cash.