In an effort to get major publishers uploading their videos, Facebook offers partners a 55/45 ad revenue split. Also, Facebook creates a Suggested Videos feed.
After a decade as the internet’s leading video destination, YouTube has learned a few things about making ads that people want to watch, re-watch, and share.
Thanks to Pixability’s 2014 beauty video report, beauty brands increased their investment in YouTube advertising. But the 2015 report is out and there’s more work to be done.
While YouTube and Facebook don’t yet offer independent verification, Yahoo makes news. Will brands line up to advertise on Yahoo?
Working with popular online video stars is the secret to engaging with millennials, and now influencer video marketing is spreading beyond YouTube.
Consumers go to YouTube to research products, but search engines when they’re ready to buy. A new offering from YouTube aims to change that.
Consumers in the U.K. overwhelmingly trust online video product and service reviews over those in other media, and YouTube is the leading destination.