YouTube

Mekanism Buys Epic Signal, a Start-up that Builds Video Channels

Epic Signal’s client roster includes Pepsi, Anheuser-Busch, and Chevy. Its new parent company will help it with resource and hiring support.

How to Create the Perfect Thumbnail Image in a Few Simple Steps

Don’t neglect the thumbnail! That small preview image viewers see has an enormous impact on whether or not they click. At VidCon 2015, a marketing expert explained the essentials.

The 3 Things Brands Must Do to Grow an Audience on YouTube

At VidCon 2015, a YouTube expert in creator growth shared the three most powerful tips for improving views and developing an audience on the platform.

What Video Marketers Can Learn From YouTube’s Top 100 Brands

If brands want to succeed on the internet’s top video destination, they need to study what the most successful video creators are already doing.

5 Things Marketers Need to Know About 360-Degree Video Right Now

Create a cutting-edge experience for viewers with virtual reality video. It’s available now, but creating it isn’t as simple as shooting traditional linear video.

Facebook Hits YouTube in the Wallet: Offers Ad Revenue Sharing

In an effort to get major publishers uploading their videos, Facebook offers partners a 55/45 ad revenue split. Also, Facebook creates a Suggested Videos feed.

YouTube Identifies 5 Traits of Highly Successful Video Ads

After a decade as the internet’s leading video destination, YouTube has learned a few things about making ads that people want to watch, re-watch, and share.