YouTube

Let Go, Give Up Control: How Brands Should Work With Influencers

Forget the 30-second pre-roll. To reach young consumers, find YouTube influencers with shared values and let them tell their own stories.

Click Here! How to Use YouTube Annotations to Increase Engagement

Annotations help viewers get more out of your videos and lead to higher watch times. We’ll show you how to get started, and provide expert tips on using annotations the right way.

YouTube Introduces Cards, a Useful Way to Add Brand Interactivity

Annotations are so last week. The savvy YouTube marketer now uses cards to direct customers to a website or related video.

SXSW ’15: The Pros and Cons of Marketing With YouTube Influencers

YouTube celebrities are hot with young viewers, but brands are souring on working directly with young creators who don’t understand the approval process.

Brands Beware: YouTube Is Cracking Down on Sponsored Videos

Working directly with YouTube creators on sponsored videos is a no-no, says YouTube, which now wants a chunk of that ad revenue for itself.

Infographic Offers YouTube Advertising Roadmap: Get Started Fast

What are the four types of video advertisements on YouTube? What are the six ways to target a desired demographic? A YouTube explainer graphic has the answers.

Looking to Build an Audience on YouTube? Be Authentic Is Rule #1

If viewers believe in the honesty and integrity of what you’re trying to communicate, they’ll be more receptive. Don’t try to fool a YouTuber.