Creating brand videos on YouTube isn’t like creating commercials for TV. Brands need to understand the viewers and appeal to their higher values.
Don’t think like a brand and create long-term video creation strategies for YouTube. Instead, think like a creator and embrace trial and error.
Hosting videos on YouTube is an essential from a marketing perspective, but should your company also work with an OVP? Here’s how to decide.
While shoppers typically use YouTube for product research, the right links can turn them in to buyers. Learn how to use annotations to drive interested buyers to sales pages.
Should your brand upload videos to a free site (such as YouTube), use a fully-featured online video platform, or go with a lower-cost hybrid service?
Look for attractive on-screen annotations, thousands of royalty-free sound effects, and much more coming to YouTube in the next few months.
Think you know what young adults respond to in brand marketing? Revolt has surveyed young people, and found they value experimentation, honesty, and YouTube.