YouTube

DMEXCO ’17: 3 Ways YouTube Videos Are Shaping Our Culture

The world’s biggest video site takes center stage at DMEXCO, reminding marketers that it’s still the most important player in the room.

Brand Safety: Don’t Just Take YouTube’s Word for It—Verify It

YouTube’s brand safety scare might be over, but brands still need to be vigilant. OpenSlate is offering an independent third-party YouTube verification service.

Get the Look: Fashion Brands Lead the Way to Online Video Success

A Pixability report on brand success with video offers fashion-forward advice that’s a perfect fit for creators in any industry.

Attention Email Marketers: Vimeo Beats YouTube By a Wide Margin

When it comes to email marketing, the video hosting site seems to matter. Marketing emails with a Vimeo video are opened and clicked at a higher rate.

Adpocalypse? What Adpocalypse? YouTube’s Ad Sales Bounce Back

YouTube faced a crisis when major advertisers pulled out following brand safety concerns. Since then, the site has made impressive gains in winning back the trust of the ad community.

Evolve and Iterate: Creating and Updating a Video Strategy

If a brand’s online video strategy isn’t constantly moving forward, then it’s falling behind. Entertaining viewers and beating the competition means always thinking about tomorrow.

Providing YouTube Video Captions Is an Inclusive Move for Brands

Not only is adding captions to online videos the right thing to do, it also boosts reach and discoverability. Accuracy remains a challenge for YouTube’s automated system.