Yahoo

Oath Ad Platforms: The Verizon Subsidiary Puts the Focus on Ads

By grouping all of its marketer and publisher sales tools as Oath Ad Platforms, Oath makes advertising partnerships easier.

Oath Debuts 10 Video Series at Raucous NewFront Presentation

While other publishers are busy signing partnerships with social platforms for distribution, Oath says it can scale all by itself.

The Top 25 U.S. Original Online Series in Q3: Parrot Analytics

Marketers, those coveted teen and young adult viewers are binge-watching original online series. Here’s where to put your digital ad dollars.

Use Online Video to Target IT Decision Makers, Says Yahoo

Want to get a technology product or service in front of the right buyer? Here’s how to use video advertising to attract IT decision makers and get noticed.

Millennials Are Tuning Into Live Online Video—and Live Video Ads

Live video builds excitement and engagement, and that turns into a halo effect for brands. Yahoo releases a study on live online video ads just in time for Advertising Week.

Online Ad Spend Eclipsing TV By End of Year, Video Leads the Way

The mobile and online video categories are growing fast, finds eMarketer. By 2019, mobile will make up one-third of total U.S. media ad spending.

JetBlue Connects With Customers Using Yahoo Storytellers

To make a difference in customers’ lives, JetBlue created an ad campaign that felt like a social movement. Yahoo and online influencers helped it spread its message.