Yahoo

The Top 25 U.S. Original Online Series in Q3: Parrot Analytics

Marketers, those coveted teen and young adult viewers are binge-watching original online series. Here’s where to put your digital ad dollars.

Use Online Video to Target IT Decision Makers, Says Yahoo

Want to get a technology product or service in front of the right buyer? Here’s how to use video advertising to attract IT decision makers and get noticed.

Millennials Are Tuning Into Live Online Video—and Live Video Ads

Live video builds excitement and engagement, and that turns into a halo effect for brands. Yahoo releases a study on live online video ads just in time for Advertising Week.

Online Ad Spend Eclipsing TV By End of Year, Video Leads the Way

The mobile and online video categories are growing fast, finds eMarketer. By 2019, mobile will make up one-third of total U.S. media ad spending.

JetBlue Connects With Customers Using Yahoo Storytellers

To make a difference in customers’ lives, JetBlue created an ad campaign that felt like a social movement. Yahoo and online influencers helped it spread its message.

3 Takeaways on Video Ad Effectiveness From Yahoo’s Video Report

Should you show horizontal or vertical video ads? Should your ads auto-play or wait for the viewers to initiate playback? A Yahoo report holds the answers.

Yahoo Brings Third-Party Verification to Viewability Measurements

While YouTube and Facebook don’t yet offer independent verification, Yahoo makes news. Will brands line up to advertise on Yahoo?