Wochit

Facebook Algorithm Changes Are Hurting Publishers; Here’s Proof

It turns out Facebook didn’t just recently change its newsfeed algorithm. It did so early in 2017, and the changes led to a big reduction in video views.

88% Will Increase Online Video Spending in 2018, Finds Wochit

Brands and media companies believe video is effective and plan to create more of it and increase spending. Now if only they could find the time and resources.

Videos Are Getting Longer, and Engagement Rates Are Rising

Want to improve viewer engagement rates on Facebook? Skip the short cuts and go long: Longer videos are more engaging, especially if they’re square.

For Video Monetization, Publishers Look to YouTube and Facebook

A downloadable guide explains how some publishers are making money from their online videos, and details how others can get in on the streaming video gravy train.

Who Are the Online Video One Percenters? Meet the Streaming Elite

A small number of online videos get the lion’s share of the rewards. A Wochit report finds that only 1.1 percent of Facebook videos get over 1 million views.

Viral Lessons: The 6 Key Attributes Viral Videos Often Share

Call them the 6 habits of highly successful video makers. Following these tips can turn a so-so video into a hit-churning, viewer-pleasing, social-sharing viral powerhouse.