Brands and media companies believe video is effective and plan to create more of it and increase spending. Now if only they could find the time and resources.
Want to improve viewer engagement rates on Facebook? Skip the short cuts and go long: Longer videos are more engaging, especially if they’re square.
A downloadable guide explains how some publishers are making money from their online videos, and details how others can get in on the streaming video gravy train.
A small number of online videos get the lion’s share of the rewards. A Wochit report finds that only 1.1 percent of Facebook videos get over 1 million views.
Call them the 6 habits of highly successful video makers. Following these tips can turn a so-so video into a hit-churning, viewer-pleasing, social-sharing viral powerhouse.