Today’s viewers aren’t watching only online shows or only broadcast shows, so why limit ad campaigns to one or the other? A report shows the effectiveness of going cross-screen.
Social networking platforms are constantly evolving, so brands that want to reach connected consumers need to evolve their video strategies just as quickly.
The surprising truth about video ad click-through rates: They’re dramatically higher than for banner ads, so marketers should look to video with their performance goals.
The days of posting one video on a company or brand site are over. Nowadays, it’s important to create a series of videos and showcase them on multiple platforms. Here’s how to get started.
Is there a clear advantage to advertising on one platform over another, or is something else more important for brands trying to break through to consumers?
The first step is determining the data that matters. The second step is turning that data into smart business decisions that keep your customers satisfied.
Video ad buyers and publishers are moving to a future where programmatic buying is the norm, but there are a few obstacles to smooth over before we get there.