white paper

Blocking Bots Increases Video Ad Engagement By 22%, Finds Study

Videology and White Ops devised a study that removed non-human bot traffic and studied video engagement. When bots are removed, engagement rates shoot up.

Trailers Drive Views to Facebook Videos, But There’s a Catch

Ad tech firm Adaptly tested the benefits of preview trailers and subtitles in getting people to watch long-form brand videos on Facebook. The results are surprising!

Facebook Vs. YouTube: Winning With a Ripple Effect and Resonance

Short-term versus long-term; quick awareness versus full portfolio lift: Both Facebook and YouTube have something to offer video marketers, but Visible Measures says one is clearly superior.

Engagement: For Video Marketers, it’s More Than Just a Metric

What do marketers mean when they talk about engagement? While it’s poorly defined and often tied to simplistic data, it’s also one of the most important goals of any campaign.

The Problem and the Solution for Online Video Brand Lift Studies

According to testing by Specific Media, the results of brand lift studies for online video campaigns are wildly inaccurate. Luckily, there’s a fix.

Are YouTube Gadgets Worth the Investment? Not Even Close

A white paper by YouTube marketing expert Brendan Gahan shows that channels featuring gadgets perform worse in every measure.

Tubular Labs White Paper Shows How Top Brands Succeed on YouTube

Many brands rely on paid media to inflate their view counts. That’s only part of a successful strategy. It takes viewer engagement to drive sales.