white paper

Engagement: For Video Marketers, it’s More Than Just a Metric

What do marketers mean when they talk about engagement? While it’s poorly defined and often tied to simplistic data, it’s also one of the most important goals of any campaign.

The Problem and the Solution for Online Video Brand Lift Studies

According to testing by Specific Media, the results of brand lift studies for online video campaigns are wildly inaccurate. Luckily, there’s a fix.

Are YouTube Gadgets Worth the Investment? Not Even Close

A white paper by YouTube marketing expert Brendan Gahan shows that channels featuring gadgets perform worse in every measure.

Tubular Labs White Paper Shows How Top Brands Succeed on YouTube

Many brands rely on paid media to inflate their view counts. That’s only part of a successful strategy. It takes viewer engagement to drive sales.

3 Tech Tips for Using Online Video to Communicate With Customers

Before your marketing message can engage potential clients, it has to reach them. Yorktel explains how to reduce online video streaming hassles.

6 Ways to Wake Up Sales Operations with Online Video: uStudio

By investing in online video, companies can give their sales teams the tools they need to succeed and ensure they have those videos on any device.