What do marketers mean when they talk about engagement? While it’s poorly defined and often tied to simplistic data, it’s also one of the most important goals of any campaign.
According to testing by Specific Media, the results of brand lift studies for online video campaigns are wildly inaccurate. Luckily, there’s a fix.
A white paper by YouTube marketing expert Brendan Gahan shows that channels featuring gadgets perform worse in every measure.
Many brands rely on paid media to inflate their view counts. That’s only part of a successful strategy. It takes viewer engagement to drive sales.
Before your marketing message can engage potential clients, it has to reach them. Yorktel explains how to reduce online video streaming hassles.
By investing in online video, companies can give their sales teams the tools they need to succeed and ensure they have those videos on any device.