Rather than simply looking at the number of views a video campaign gets, consider measuring how many seconds those ads are on screen.
Mobile apps provide better video ad exposure than desktop or mobile browsers, but be cautious about making viewers sit through too many commercials, warns Mixpanel.
Mobile apps are far more popular than the mobile web, and millennials spend a huge amount of time on their phones. A ComScore report provides a deep dive on mobile app activity.
If viewers are going to watch your videos, they’ve got to find them first. Here are five things to know about effective place placement for brand video.