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Video Ads Get 36% More Time in View Than Desktop Display Ads

Rather than simply looking at the number of views a video campaign gets, consider measuring how many seconds those ads are on screen.

Mixpanel Media & Entertainment Report Shows Where the Viewers Are

Mobile apps provide better video ad exposure than desktop or mobile browsers, but be cautious about making viewers sit through too many commercials, warns Mixpanel.

Facebook, YouTube, FB Messenger the Most Used Mobile Apps

Mobile apps are far more popular than the mobile web, and millennials spend a huge amount of time on their phones. A ComScore report provides a deep dive on mobile app activity.

5 Tips for Website Video Placement: Location, Location, Location

If viewers are going to watch your videos, they’ve got to find them first. Here are five things to know about effective place placement for brand video.