Mixed Reality Glasses Are Coming, and So Are a New Type of Ads

Today’s VR gaming headsets will give way to lightweight mixed reality glasses that allow for improved location-based advertising.

Ads in AR, VR, and 360: How Many Will Viewers Tolerate?

Not all immersive video experiences serve the same purpose. To understand what ads viewers tolerate, consider how different content is watched.

360 Video Experiences: Show the Audience Something Fresh

When creating VR, AR, or 360 video experiences, publishers can’t rely on the tech alone. They need to find events that are a perfect match.

360 Video: Impress With Quality Over Quantity, Says Meredith

Does that VR or 360 video project pass the OMG test? If not, it’s not worth doing says one Emmy award-winning digital producer.

VR/AR/360 Production: Making the Case Inside an Organization

Sure, VR/AR/360 production would be fun to integrate in a marketing campaign, but it’s too costly, right? Actually, it doesn’t have to be.

VR, AR, and 360 Video for Marketing: See it First at the Video Marketing Power Summit

Join us May 9 in New York City for the most forward-looking video marketing conference yet. Naturally, the future of VR, AR, and 360 video is on the agenda.

Digital Privacy, VR, Product Placement: What to Expect in 2018

Adobe’s marketing experts offer predictions for the coming years, and see that digital privacy concerns aren’t going away any time soon.