AR experiences are customizable and highly sharable. Find out why marketers are more bullish on augmented reality than virtual reality, and learn how to get started.
In a real-world test of video gamers, YuMe found that VR ads were remembered at a high rate, with VR pre-rolls showing strong aided recall performance.
Cutting-edge consumers are enjoying the new wave of 360-degree and virtual reality videos, and advertisers are right there with them.
If a brand’s online video strategy isn’t constantly moving forward, then it’s falling behind. Entertaining viewers and beating the competition means always thinking about tomorrow.
A small cause-oriented started was acquired by the Huffington Post, which was then acquired by Verizon. Now that company is creating VR and AR experiences for some of the world’s biggest brands.
Sometimes the videos that get the most attention for a company have nothing to do with its products. Here’s how to do well by doing good.
Virtual reality isn’t just a new way of telling stories, it’s a completely new medium. Here are the tools brands can use to make a good experience great, and why it matters.