It’s early days for 360° video ads, but the future looks promising. But before brands can succeed, here are a few things they need to know.
Using an ad offering a 360° VR experience, the marketing team behind 50 Shades Darker got a 10x uplift compared to a control ad.
AR experiences are customizable and highly sharable. Find out why marketers are more bullish on augmented reality than virtual reality, and learn how to get started.
In a real-world test of video gamers, YuMe found that VR ads were remembered at a high rate, with VR pre-rolls showing strong aided recall performance.
Cutting-edge consumers are enjoying the new wave of 360-degree and virtual reality videos, and advertisers are right there with them.
If a brand’s online video strategy isn’t constantly moving forward, then it’s falling behind. Entertaining viewers and beating the competition means always thinking about tomorrow.
A small cause-oriented started was acquired by the Huffington Post, which was then acquired by Verizon. Now that company is creating VR and AR experiences for some of the world’s biggest brands.