Join us May 9 in New York City for the most forward-looking video marketing conference yet. Naturally, the future of VR, AR, and 360 video is on the agenda.
Adobe’s marketing experts offer predictions for the coming years, and see that digital privacy concerns aren’t going away any time soon.
It’s early days for 360° video ads, but the future looks promising. But before brands can succeed, here are a few things they need to know.
Using an ad offering a 360° VR experience, the marketing team behind 50 Shades Darker got a 10x uplift compared to a control ad.
AR experiences are customizable and highly sharable. Find out why marketers are more bullish on augmented reality than virtual reality, and learn how to get started.
In a real-world test of video gamers, YuMe found that VR ads were remembered at a high rate, with VR pre-rolls showing strong aided recall performance.
Cutting-edge consumers are enjoying the new wave of 360-degree and virtual reality videos, and advertisers are right there with them.