360° Video Ads Boost Purchase Intent on Mobile and Desktop

It’s early days for 360° video ads, but the future looks promising. But before brands can succeed, here are a few things they need to know.

360° Videos Score 46% Better Completion Rates Than Regular Videos

Using an ad offering a 360° VR experience, the marketing team behind 50 Shades Darker got a 10x uplift compared to a control ad.

Augmented Reality Is the Future of Video Marketing—Here’s Why

AR experiences are customizable and highly sharable. Find out why marketers are more bullish on augmented reality than virtual reality, and learn how to get started.

VR Ads Show Huge Product Recall Numbers, Finds YuMe Study

In a real-world test of video gamers, YuMe found that VR ads were remembered at a high rate, with VR pre-rolls showing strong aided recall performance.

Marketers See Opportunities in VR and 360-Degree Videos

Cutting-edge consumers are enjoying the new wave of 360-degree and virtual reality videos, and advertisers are right there with them.

Evolve and Iterate: Creating and Updating a Video Strategy

If a brand’s online video strategy isn’t constantly moving forward, then it’s falling behind. Entertaining viewers and beating the competition means always thinking about tomorrow.

RYOT Lab Debuts at AOL, Creates Immersive Branded Video

A small cause-oriented started was acquired by the Huffington Post, which was then acquired by Verizon. Now that company is creating VR and AR experiences for some of the world’s biggest brands.