Today’s VR gaming headsets will give way to lightweight mixed reality glasses that allow for improved location-based advertising.
So many video channels available, but where do begin? Hear two multi-platform marketing pros explain how they start a campaign.
When working with influencers, combine entertainment and information to keep them on message. Read on for other influencer marketing secrets.
Does that VR or 360 video project pass the OMG test? If not, it’s not worth doing says one Emmy award-winning digital producer.
Sure, VR/AR/360 production would be fun to integrate in a marketing campaign, but it’s too costly, right? Actually, it doesn’t have to be.
Does creative work start with a creative team? No, how marketers and advertisers should start is by seeing that all employees can have great ideas.
Before advertisers can buy targeted demos on CTV, the industry needs cross-platform ratings. And that’s where Nielsen Total Audience comes in.