VMPS

Mixed Reality Glasses Are Coming, and So Are a New Type of Ads

Today’s VR gaming headsets will give way to lightweight mixed reality glasses that allow for improved location-based advertising.

Multi-Platform Marketing: Does the Concept or Channel Come First?

So many video channels available, but where do begin? Hear two multi-platform marketing pros explain how they start a campaign.

Influencer Marketing Secrets: How to Keep the Talent On-Message

When working with influencers, combine entertainment and information to keep them on message. Read on for other influencer marketing secrets.

360 Video: Impress With Quality Over Quantity, Says Meredith

Does that VR or 360 video project pass the OMG test? If not, it’s not worth doing says one Emmy award-winning digital producer.

VR/AR/360 Production: Making the Case Inside an Organization

Sure, VR/AR/360 production would be fun to integrate in a marketing campaign, but it’s too costly, right? Actually, it doesn’t have to be.

How Marketers and Advertisers Can Build a Culture of Creativity

Does creative work start with a creative team? No, how marketers and advertisers should start is by seeing that all employees can have great ideas.

Nielsen Total Audience Ratings: The Challenge of Measuring CTV

Before advertisers can buy targeted demos on CTV, the industry needs cross-platform ratings. And that’s where Nielsen Total Audience comes in.