What Agencies Wish Their Clients Understood About Branded Video

Advertising with online video is different than creating TV spots. What works on TV probably won’t work online, and sometimes brands need to be daring to get attention.

For Branded Online Video, the First Days Are the Most Important

Getting off to a strong start is important for branded online videos, and that’s increasing. 42 percent of a video’s social sharing activity occurs in the first 3 days.

Breaking Down the Myth of Viral Videos

Searching for viral video success? Well, stop searching. According to Pixability, many viral views are paid, and viral videos often don’t get the results that brands are looking for.

10 Tips for Creating Successful Branded Videos Online

Produce online videos that people want to watch and want to share. Here’s what you need to know for branded video planning, production, and distribution.

What Makes an Online Video Ad Go Viral? The New Formula for 2014

Look at the top viral brand hits for 2013 to understand what will work in 2014. There are many ways to connect with viewers and many reasons viewers choose to share a video.

It’s Official: Facebook Rules for Social Network Video Marketing

Where should video marketers invest their time when working with social networks? Facebook, Facebook, and Facebook. Here’s why.

What Brands Need to Know About Holiday Viral Videos

Learn the four triggers that will have viewers excited to watch and share your brand’s next holiday video. Hint: It involves cats.