Advertising with online video is different than creating TV spots. What works on TV probably won’t work online, and sometimes brands need to be daring to get attention.
Getting off to a strong start is important for branded online videos, and that’s increasing. 42 percent of a video’s social sharing activity occurs in the first 3 days.
Searching for viral video success? Well, stop searching. According to Pixability, many viral views are paid, and viral videos often don’t get the results that brands are looking for.
Produce online videos that people want to watch and want to share. Here’s what you need to know for branded video planning, production, and distribution.
Look at the top viral brand hits for 2013 to understand what will work in 2014. There are many ways to connect with viewers and many reasons viewers choose to share a video.
Where should video marketers invest their time when working with social networks? Facebook, Facebook, and Facebook. Here’s why.
Learn the four triggers that will have viewers excited to watch and share your brand’s next holiday video. Hint: It involves cats.