viral

What Works Now: 6 Fresh and Effective Approaches to Branded Video

Need some inspiration? Get your viewers to watch to completion and share what they’ve seen by using one of these ideas for your next branded online video.

Done to Death: Avoid These 5 Tired Ideas in Your Branded Videos

Flash mobs, stunts, animated explainer videos — they’re all over! Don’t let your online video branding campaign use any of these once great, now clich├ęd ideas.

What Agencies Wish Their Clients Understood About Branded Video

Advertising with online video is different than creating TV spots. What works on TV probably won’t work online, and sometimes brands need to be daring to get attention.

For Branded Online Video, the First Days Are the Most Important

Getting off to a strong start is important for branded online videos, and that’s increasing. 42 percent of a video’s social sharing activity occurs in the first 3 days.

Breaking Down the Myth of Viral Videos

Searching for viral video success? Well, stop searching. According to Pixability, many viral views are paid, and viral videos often don’t get the results that brands are looking for.

10 Tips for Creating Successful Branded Videos Online

Produce online videos that people want to watch and want to share. Here’s what you need to know for branded video planning, production, and distribution.

What Makes an Online Video Ad Go Viral? The New Formula for 2014

Look at the top viral brand hits for 2013 to understand what will work in 2014. There are many ways to connect with viewers and many reasons viewers choose to share a video.