2016 was a huge year for online video, as all the major players released improvements designed to attract brands and engage viewers. Look for 2017 to build on that knowledge and momentum.
Don’t ignore artsy little Vimeo anymore. In case you hadn’t noticed, Vimeo has introduced a variety of tools for corporate accounts. Here’s what you’ll find.
Creating a successful video marketing strategy requires the right tools. In this video, a Vimeo vice president explains why simply creating lots of content isn’t the answer.
Video creators looking to make money from their work now have another tool, as Vimeo allows subscriptions. But this is only phase 1 of the effort.
A call-to-action is an essential video marketing tool, as it tells the viewer what to do next and drives engagement. This article offers step-by-step instructions, as well as a video guide.
For brands that want to reach customers around the world, adding foreign language subtitles or captions just got a whole lot easier.
Should your brand upload videos to a free site (such as YouTube), use a fully-featured online video platform, or go with a lower-cost hybrid service?