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Mid-Roll Video Ad Completion Nearly 100%, Finds FreeWheel Report

Even among strong premium video ad completion rates, this stat stands out. And the rate for live video mid-rolls is nearly as strong.

Viral Lessons: The 6 Key Attributes Viral Videos Often Share

Call them the 6 habits of highly successful video makers. Following these tips can turn a so-so video into a hit-churning, viewer-pleasing, social-sharing viral powerhouse.

YouTube Advances Brand Safety By Limiting Ad-Supported Channels

Channels need to gain 10,000 lifetime views and pass a review process to get ad support. Will that put brand advertisers at ease? YouTube hopes so.

Facebook Vs. YouTube: Which Platform Rules for Video Marketing?

It turns out that the two sites promote video in different ways. Visible Measures explains why marketers need to use both to launch a successful campaign.

Pay to Increase Your View Count? YouTube Says Don’t Do It

If it sounds too good to be true, YouTube says, then it probably is. Services that promise to inflate a video’s view count could get you suspended from YouTube.