viewing

TV Campaign Spending Using Advanced Data Grows 60% in Q3

Advertisers interest in targeting linear TV viewers by using advanced data continues to rise, as year-over-year spending increases 60 percent.

Video Ad Viewing Time Up 19%, While Viewability Rates Up 20%

What’s happening here? Viewing time, viewability, and completion rates are all trending up. Has the online video ad community figured out how best to appeal to consumers?

How Do Viewers Really Feel About Video Ads? Not Too Bad, Says AOL

If the ad is entertaining, and if the product or service advertised is relevant to the viewer, consumers are pretty much okay with it.

On YouTube, Young Men Watch Mars and Young Women Watch Venus

Young men watch a whole lot of gaming videos and young women watch just as much beauty and style. Brands need to know where their target demos are, OpenSlate says.

Second-Screen Use on the Rise; Here’s How to Reach TV Viewers

An IAB study shows that viewers increasingly use a second screen device while watching TV to get more information about the show or commercials.

Where the Viewers Are: TV Will Outpace Computers for Online Video

Research from Parks Associates shows that while tablet and smartphone viewing is on the rise, people spend more time watching online video on TVs and computers.