Advertisers interest in targeting linear TV viewers by using advanced data continues to rise, as year-over-year spending increases 60 percent.
What’s happening here? Viewing time, viewability, and completion rates are all trending up. Has the online video ad community figured out how best to appeal to consumers?
If the ad is entertaining, and if the product or service advertised is relevant to the viewer, consumers are pretty much okay with it.
Young men watch a whole lot of gaming videos and young women watch just as much beauty and style. Brands need to know where their target demos are, OpenSlate says.
An IAB study shows that viewers increasingly use a second screen device while watching TV to get more information about the show or commercials.
Research from Parks Associates shows that while tablet and smartphone viewing is on the rise, people spend more time watching online video on TVs and computers.