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Why Brands Should Avoid Live-Streaming Video Content, For Now

Live streams use a lot of resources, but deliver little in return. Don’t give into the hype about live video—ask what live streaming really accomplishes for your brand.

A Video Marketer’s Guide to Snapchat: Tell a Story in Snaps

The unique constraints of Snapchat make it a challenging yet rewarding platform for building followers. Get started: An audience of 100 million daily active young adults is ready to view your photos and videos.

ComScore Infographic Shows Marketers Where the Viewers Are

Viewing habits are changing like never before, and young people are leading the pack. Check out this infographic for the latest data on where to find viewers.

Looking to Build an Audience on YouTube? Be Authentic Is Rule #1

If viewers believe in the honesty and integrity of what you’re trying to communicate, they’ll be more receptive. Don’t try to fool a YouTuber.

How Video Series ‘Anyone but Me’ Grows an Audience Online

On the internet, a quality low-budget series can break through and find an audience — providing that the creators know how to engage with viewers.