Should advertisers be charged if only half their video ad can be seen for only two seconds? The answer is yes, according to the ridiculous new viewability ad standard.
Brand advertisers are getting billed for ads that have no change of being seen by a viewer. A contest tries to build enthusiasm for the issue of ad viewability.
Advertisers need to know their online video ads are being seen by humans, or they’ll never have confidence in online video. Fortunately, help is on the way.
Online video advertisers are paying for a lot of impressions that are never seen. Could an open standard be the answer to measuring viewability?
Ad dollars are being wasted on video ads that are never seen by viewers. Websites supplying ad space need to do a better job of offering real value.