The MRC’s mobile video ad viewability guidelines are the same as its desktop video ad guidelines, and aren’t intended to show that an ad was viewed to completion.
Are advertisers wasting their money? A quarterly report finds that over half of all completed video ads aren’t in view.
Do you know where your online video ads are being shown? Learn to spot the black holes of video advertising or risk wasting your marketing budget.
Should advertisers be charged if only half their video ad can be seen for only two seconds? The answer is yes, according to the ridiculous new viewability ad standard.
Brand advertisers are getting billed for ads that have no change of being seen by a viewer. A contest tries to build enthusiasm for the issue of ad viewability.
Advertisers need to know their online video ads are being seen by humans, or they’ll never have confidence in online video. Fortunately, help is on the way.
Online video advertisers are paying for a lot of impressions that are never seen. Could an open standard be the answer to measuring viewability?