viewability

Video Ad Completion Rates Surprisingly Low, Finds Report

Are advertisers wasting their money? A quarterly report finds that over half of all completed video ads aren’t in view.

Viewability Rates About More Than Inventory Quality: Videology

While the video marketing industry finally has a standard for ad viewability, a Videology study finds that advanced targeting is crucial for high view rates.

2015 Will Be a Year of Transition for Ad Viewability, Says IAB

While there is now a viewability standard for display and video ads, don’t expect full 100% viewability from the start.

The 4 Types of Wasted Video Ad Impressions: Learn to Avoid Them

Do you know where your online video ads are being shown? Learn to spot the black holes of video advertising or risk wasting your marketing budget.

Viewability Video Standard Is a Sham Fleecing Online Advertisers

Should advertisers be charged if only half their video ad can be seen for only two seconds? The answer is yes, according to the ridiculous new viewability ad standard.

Online Video Contest Highlights Importance of Ad Viewability Standards

Brand advertisers are getting billed for ads that have no change of being seen by a viewer. A contest tries to build enthusiasm for the issue of ad viewability.

Vindico Study Shows Lack of High-Quality Online Video Advertising

Too many online video ads aren’t viewable, finds Vindico. When ads are prominent and large, click-through rates and completion rates go up.