After a year of significant changes, Facebook now rivals YouTube for video views. Here’s what online video advertisers and marketers need to know about attracting viewers on the social network.
In a three month span, video ad viewability rose by almost 10 percent. That’s good news for marketers and advertisers.
Are advertisers wasting their money? A quarterly report finds that over half of all completed video ads aren’t in view.
While the video marketing industry finally has a standard for ad viewability, a Videology study finds that advanced targeting is crucial for high view rates.
While there is now a viewability standard for display and video ads, don’t expect full 100% viewability from the start.
Do you know where your online video ads are being shown? Learn to spot the black holes of video advertising or risk wasting your marketing budget.
Should advertisers be charged if only half their video ad can be seen for only two seconds? The answer is yes, according to the ridiculous new viewability ad standard.