viewability

Online Video Contest Highlights Importance of Ad Viewability Standards

Brand advertisers are getting billed for ads that have no change of being seen by a viewer. A contest tries to build enthusiasm for the issue of ad viewability.

Vindico Study Shows Lack of High-Quality Online Video Advertising

Too many online video ads aren’t viewable, finds Vindico. When ads are prominent and large, click-through rates and completion rates go up.

Viewability Standards for Video Ads Coming in 2014

Advertisers need to know their online video ads are being seen by humans, or they’ll never have confidence in online video. Fortunately, help is on the way.

In Search of Meaningful Video Metrics: 5 Measurements to Track

There are many video metrics out there, but which ones give a useful view on how your ad is performing? We talk to experts to uncover the answers.

Are Viewers Seeing Your Online Video Ads? 60% Can’t Be Seen

Ad dollars are being wasted on video ads that are never seen by viewers. Websites supplying ad space need to do a better job of offering real value.

Are Your Online Video Ads Viewable? Here’s Why it Matters

‘Viewability’ could become the hot new metric for online ad performance. Do shoppers have a chance to see your video? Viewability measures let you know.