While the video marketing industry finally has a standard for ad viewability, a Videology study finds that advanced targeting is crucial for high view rates.
While there is now a viewability standard for display and video ads, don’t expect full 100% viewability from the start.
Do you know where your online video ads are being shown? Learn to spot the black holes of video advertising or risk wasting your marketing budget.
Should advertisers be charged if only half their video ad can be seen for only two seconds? The answer is yes, according to the ridiculous new viewability ad standard.
Brand advertisers are getting billed for ads that have no change of being seen by a viewer. A contest tries to build enthusiasm for the issue of ad viewability.
Too many online video ads aren’t viewable, finds Vindico. When ads are prominent and large, click-through rates and completion rates go up.
Advertisers need to know their online video ads are being seen by humans, or they’ll never have confidence in online video. Fortunately, help is on the way.