viewability

MRC Announces Results from Third Phase of Viewability Testing

Now that online advertisers have a viewability standard, it’s imperative to make sure all parties are measuring the results uniformly.

Viewability Measurement Initiative Changes Hands, Now Run by IAB

The Open Video Viewability Initiative has been run by ad tech companies since it was started two years ago, but now the IAB Tech Lab is taking over.

Yahoo Brings Third-Party Verification to Viewability Measurements

While YouTube and Facebook don’t yet offer independent verification, Yahoo makes news. Will brands line up to advertise on Yahoo?

Non-Viewable Video Ads: 76% Are in Background Tabs or Off-Screen

How can advertisers make sure their video ads have the best chance of being viewed? New research from Google provides invaluable information.

Viewability Guidelines for Mobile Look Like Desktop Guidelines

The proposed guidelines for when a mobile video or display ad is considered viewabile are hereā€”and they should inspire feelings of deja vu.

Video Ad Viewability Increased in Q1 2015, Finds Media Report

While viewability is at a high point, it’s still well below the 50 percent mark. Also, most online video ads are shown in banners.

Facebook Ramps Up as a Premier Video Marketing Platform

After a year of significant changes, Facebook now rivals YouTube for video views. Here’s what online video advertisers and marketers need to know about attracting viewers on the social network.