viewability

Programmatic Buying: What it Means, How It’s Changing Advertising

Data, automation, and measurement will forever shape the online ad-buying ecosystem, yet deep problems remain with viewability and deep-rooted fraud.

MRC Releases Guidelines for Mobile Ad Viewability Standards

Is two seconds long enough to make an impression on potential customers? If the MRC’s preliminary guidelines stand, that’s when a mobile video ad will be considered viewable.

Video Ad Viewability Rates Flat for 2 Years, Despite the Efforts

There’s been a lot of attention paid to video ad viewability rates, but not a lot of action. A report from Viant finds that viewability is flat, but some sites offer far higher viewability rates than others.

Note to Advertisers and Marketers: Viewability Is Not a KPI

It’s important to make sure your ads are being viewed by human beings, but that doesn’t tell you anything about the quality of the impressions that you’re getting.

Completion and Viewability Most Popular Video Campaign Objectives

While online advertisers still value a strong completion rate or view-thru rate for their videos, viewability is quickly gaining finds Videology data.

Video Ad Fraud Decreased Throughout 2015, Finds Integral Report

While advertisers can trust that video ad fraud is reaching a manageable level, video ad viewability rates are moving in the wrong direction.

Videology Offers Viewability Guarantees on Self-Service Video Ads

Buyers can choose between two competing viewability standards, and have results verified in real-time by their choice of third-party services.