viewability

Non-Viewable Video Ads: 76% Are in Background Tabs or Off-Screen

How can advertisers make sure their video ads have the best chance of being viewed? New research from Google provides invaluable information.

Viewability Guidelines for Mobile Look Like Desktop Guidelines

The proposed guidelines for when a mobile video or display ad is considered viewabile are hereā€”and they should inspire feelings of deja vu.

Video Ad Viewability Increased in Q1 2015, Finds Media Report

While viewability is at a high point, it’s still well below the 50 percent mark. Also, most online video ads are shown in banners.

Facebook Ramps Up as a Premier Video Marketing Platform

After a year of significant changes, Facebook now rivals YouTube for video views. Here’s what online video advertisers and marketers need to know about attracting viewers on the social network.

Video Ad Viewability Up Sharply, Finds Integral Quarterly Report

In a three month span, video ad viewability rose by almost 10 percent. That’s good news for marketers and advertisers.

Video Ad Completion Rates Surprisingly Low, Finds Report

Are advertisers wasting their money? A quarterly report finds that over half of all completed video ads aren’t in view.

Viewability Rates About More Than Inventory Quality: Videology

While the video marketing industry finally has a standard for ad viewability, a Videology study finds that advanced targeting is crucial for high view rates.