Should advertisers be charged if only half their video ad can be seen for only two seconds? The answer is yes, according to the ridiculous new viewability ad standard.
Brand advertisers are getting billed for ads that have no change of being seen by a viewer. A contest tries to build enthusiasm for the issue of ad viewability.
Too many online video ads aren’t viewable, finds Vindico. When ads are prominent and large, click-through rates and completion rates go up.
Advertisers need to know their online video ads are being seen by humans, or they’ll never have confidence in online video. Fortunately, help is on the way.
There are many video metrics out there, but which ones give a useful view on how your ad is performing? We talk to experts to uncover the answers.
Ad dollars are being wasted on video ads that are never seen by viewers. Websites supplying ad space need to do a better job of offering real value.
‘Viewability’ could become the hot new metric for online ad performance. Do shoppers have a chance to see your video? Viewability measures let you know.