viewability

OTT Advertising: How Brands Can Reach Consumers Where They Live

Streaming is mainstream and addressable TV is here. So how can brands join in this new world of OTT advertising? An IAB conference points the way.

Viewability Crucial for Campaign Success, But Not the Only Factor

How vital is viewability for online video ad campaigns? While it’s undeniably important, it’s not the only metric advertisers need to pay attention to.

Click-Through Rates Are Down Across the Board for Video Ads

The latest benchmark report from Extreme Reach sees marketers moving to mobile, completion rates up slightly, and click-through rates dropping like a rock.

DMEXCO ’17: ComScore Offers Free Viewability Measurement, Again

In only five minutes, any advertiser can use ComScore’s free self-service tools to track campaign viewability. It announced the service already back in April, but this time it means it.

Viewability Is the Tip of the Iceberg: Get the Whole Picture

Yes, viewability is important, but it’s table stakes. Rather than seeing viewability as a metric to watch, recognize it for what it is: The starting point.

The 3 Big Concerns Advertisers Have with Over-the-Top Video

…And the 3 reasons why those concerns are overblown. A research report sheds light on the engagement and lift provided by OTT advertising.

Video Ad Viewing Time Up 19%, While Viewability Rates Up 20%

What’s happening here? Viewing time, viewability, and completion rates are all trending up. Has the online video ad community figured out how best to appeal to consumers?