viewability

Viewability Is the Tip of the Iceberg: Get the Whole Picture

Yes, viewability is important, but it’s table stakes. Rather than seeing viewability as a metric to watch, recognize it for what it is: The starting point.

The 3 Big Concerns Advertisers Have with Over-the-Top Video

…And the 3 reasons why those concerns are overblown. A research report sheds light on the engagement and lift provided by OTT advertising.

Video Ad Viewing Time Up 19%, While Viewability Rates Up 20%

What’s happening here? Viewing time, viewability, and completion rates are all trending up. Has the online video ad community figured out how best to appeal to consumers?

In the World of TV Advertising, Viewability Is About Getting Seen

With the right strategy, marketers can turn a handful of paid impressions into a repeating assortment of earned views echoing their message.

With Free Viewability Measurement, ComScore Sets the Baseline

Viewability isn’t something advertisers should need to chase after; it should be table stakes. ComScore’s move allows advertisers to focus on deeper metrics.

Video Ad Viewability Rises From 40% to 58% By the End of 2016

Viewability for video ads is higher than for display, but the area’s high CPM rates make it an attractive area for fraud, notes an Integral Ad Science report.

Programmatic Video Buys Lead in Non-Viewable Ads, Invalid Traffic

According to ComScore, programmatic buying might be more efficient, but it’s also rife with fraud when it comes to desktop video advertising.