Now that online advertisers have a viewability standard, it’s imperative to make sure all parties are measuring the results uniformly.
The Open Video Viewability Initiative has been run by ad tech companies since it was started two years ago, but now the IAB Tech Lab is taking over.
While YouTube and Facebook don’t yet offer independent verification, Yahoo makes news. Will brands line up to advertise on Yahoo?
How can advertisers make sure their video ads have the best chance of being viewed? New research from Google provides invaluable information.
The proposed guidelines for when a mobile video or display ad is considered viewabile are here—and they should inspire feelings of deja vu.
While viewability is at a high point, it’s still well below the 50 percent mark. Also, most online video ads are shown in banners.
After a year of significant changes, Facebook now rivals YouTube for video views. Here’s what online video advertisers and marketers need to know about attracting viewers on the social network.