The proposed guidelines for when a mobile video or display ad is considered viewabile are here—and they should inspire feelings of deja vu.
While viewability is at a high point, it’s still well below the 50 percent mark. Also, most online video ads are shown in banners.
After a year of significant changes, Facebook now rivals YouTube for video views. Here’s what online video advertisers and marketers need to know about attracting viewers on the social network.
In a three month span, video ad viewability rose by almost 10 percent. That’s good news for marketers and advertisers.
Are advertisers wasting their money? A quarterly report finds that over half of all completed video ads aren’t in view.
While the video marketing industry finally has a standard for ad viewability, a Videology study finds that advanced targeting is crucial for high view rates.
While there is now a viewability standard for display and video ads, don’t expect full 100% viewability from the start.