viewability

Videology Offers Viewability Guarantees on Self-Service Video Ads

Buyers can choose between two competing viewability standards, and have results verified in real-time by their choice of third-party services.

5 Key Takeaways from Tremor Video’s Q3 2015 Programmatic Report

What works now? Cross-screen video campaigns and behavioral targeting, says this stat-filled quarterly report.

Video Viewability Drops in Q3, Efforts Aren’t Making a Difference

Despite strong industry attention to the topic, video ads aren’t making significant progress in becoming more viewable. In fact, the small gains are eroding.

YouTube Opens Up to Third-Party Video Viewability Metrics

While YouTube might have the audience, big brands aren’t going to buy ads unless they get independent third-party verification.

Teads to MRC: 2-Second Viewability Isn’t Enough to Build Brands!

The longer viewers spend with a video ad, the more receptive they are to both the brand and the ad’s message.

Google Proves the Importance of Video Ad Viewability to Brands

Of course a video ad that can be seen will perform better than an ad that can’t, but how does that translate to brand lift measurements?

MRC Announces Results from Third Phase of Viewability Testing

Now that online advertisers have a viewability standard, it’s imperative to make sure all parties are measuring the results uniformly.