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ComScore’s Campaign Ratings Now in Beta, Offer Cross-Screen View

While a full commercial release is still a few months away, ComScore Campaign Ratings are now in use by several influential players.

Video Ads Get 36% More Time in View Than Desktop Display Ads

Rather than simply looking at the number of views a video campaign gets, consider measuring how many seconds those ads are on screen.

OTT Viewers Watch Together and Talk About the Brands They See

A study of co-viewing compares how people experience linear TV and streaming TV. The OTT viewers are more likely to discuss the brands advertised.

Rewards Matter: Consumers Like Video Ads Best When Rewarded

Consumers want to be rewarded for their time. “Our attention is valuable,” they say. “If you want me to watch your video ad, pay me to do it.”

Viewability Is the Tip of the Iceberg: Get the Whole Picture

Yes, viewability is important, but it’s table stakes. Rather than seeing viewability as a metric to watch, recognize it for what it is: The starting point.

Consumers Watch Most Brand Video on Facebook, Instagram, Snapchat

What do video-loving consumers want from brands? Text on the screen is a plus, since many watch videos on-the-sly at work. An Animoto survey reveals where are how people are watching.

Connected TV Ads Get Most Attention, Have Highest Purchase Intent

YuMe studied the eye movements of 400 participants to learn which types of video ads actually get watched. Connected TV ads led the way for every metric.