You can’t get when you’re going if you don’t have a map, and for video marketing campaigns it all starts with a well-though out marketing strategy.
For a video marketing strategy to be effective, marketers need to measure what works and link results to a marketing system. As Demand Metric and Vidyard show, many companies don’t go far enough with measurements.
Sophisticated online video marketing tools now integrate with traditional OVP services to allow companies to target, measure, and sell more than ever.
This free download has over 100 pages of tested, practical video marketing advice. Here’s a small sample of what you can expect.
Turn those presentations into attractive videos, and then track how much of your videos your customers watch. Vidyard Studio makes it easy.
With online marketing videos, companies of every size have the same opportunity to grab the viewer’s attention, but SMBs aren’t making an effort.
A survey shows that business-to-business companies are finding success with online video marketing, but budgets and lack of resources keep them from doing more.