Vidyard

Rank Your Business: Vidyard Creates 1st Business Video Benchmarks

Is your company ahead of the curve when it comes to video production or trailing badly? Vidyard’s benchmarks show how companies are getting their messages out and attracting new customers with online video.

The Cons and Cons of Uploading Marketing Videos to YouTube

YouTube is the obvious choice for young companies getting into video marketing. It’s free and it gets a ton of traffic. It’s also the wrong choice, and here’s why.

Only 14% of Video Marketers Use Advanced Metrics: Vidyard

The work doesn’t end when the video goes online. To drive both conversions and return on investment, it’s important to measure, improve, and understand what succeeds.

Vidyard Launches Engage, an Easy Tool for Email Video Marketing

With Vidyard Engage, attaching videos to an email is as simple as attaching documents. The tool’s viewing data shows which recipients are paying attention.

Vidyard Offers 5 Ways Brands Can Use Online Video for Marketing

Break out of your cautious routine and try something new with your video marketing strategy. Here are five ways to use video you probably haven’t thought of.

Video Marketing Success: Learn to Create an Effective Strategy

You can’t get when you’re going if you don’t have a map, and for video marketing campaigns it all starts with a well-though out marketing strategy.

Is There a Measurement Gap? Many B2Bs Don’t Measure Video Results

For a video marketing strategy to be effective, marketers need to measure what works and link results to a marketing system. As Demand Metric and Vidyard show, many companies don’t go far enough with measurements.