While it had some competition, Amobee prevailed as the high bidder an a court-supervised auction for Videology’s technology and assets.
The company pivoted to the connected TV space, but hasn’t shown strong enough growth. As Videology declares bankruptcy, what’s next for CTV advertising?
Advertisers interest in targeting linear TV viewers by using advanced data continues to rise, as year-over-year spending increases 60 percent.
It’s advanced TV with training wheels: DETVgo offers a self-service method for advertisers to buy exactly the TV audience they want using online-style targeting.
Mobile is hot, but living room viewing is hotter. Today’s viewers prefer streaming premium video to their living room TVs—and video marketers are taking notice.
Publishers hate them but advertisers and viewers love them. With more campaigns requesting a skippable option, does the format have a future?
Broadcasters try to solve measurement problems caused by fragmentation, while advertisers expect more from their core partners.