Videology

Amobee Takes Videology Assets in Court Auction for $101M

While it had some competition, Amobee prevailed as the high bidder an a court-supervised auction for Videology’s technology and assets.

Videology Declares Bankruptcy, Selling Assets to Amobee

The company pivoted to the connected TV space, but hasn’t shown strong enough growth. As Videology declares bankruptcy, what’s next for CTV advertising?

TV Campaign Spending Using Advanced Data Grows 60% in Q3

Advertisers interest in targeting linear TV viewers by using advanced data continues to rise, as year-over-year spending increases 60 percent.

Videology Launches DETVgo, a Self-Service Option for Advanced TV

It’s advanced TV with training wheels: DETVgo offers a self-service method for advertisers to buy exactly the TV audience they want using online-style targeting.

Connected TV Ad Requests Up 300% Over 3 Years, Says Videology

Mobile is hot, but living room viewing is hotter. Today’s viewers prefer streaming premium video to their living room TVs—and video marketers are taking notice.

Advertisers Increasingly Want Skippable Video Ads: Videology

Publishers hate them but advertisers and viewers love them. With more campaigns requesting a skippable option, does the format have a future?

Every Year Is the Year for Data: Notes From Videology Full Frontal

Broadcasters try to solve measurement problems caused by fragmentation, while advertisers expect more from their core partners.