Advertisers interest in targeting linear TV viewers by using advanced data continues to rise, as year-over-year spending increases 60 percent.
It’s advanced TV with training wheels: DETVgo offers a self-service method for advertisers to buy exactly the TV audience they want using online-style targeting.
Mobile is hot, but living room viewing is hotter. Today’s viewers prefer streaming premium video to their living room TVs—and video marketers are taking notice.
Publishers hate them but advertisers and viewers love them. With more campaigns requesting a skippable option, does the format have a future?
Broadcasters try to solve measurement problems caused by fragmentation, while advertisers expect more from their core partners.
2016 saw a 273% rise in linear TV ad spending, with many advertisers using their own first-party data to target living room streamers.
What is the state of the video advertising market in 2017? Is programmatic on the rise? And what video content is most effective? A report from Videology asks the experts.