video

NewFronts Play Large Role in Video Ad Spend Budgets, Finds Survey

As newfront season begins in New York City, the IAB released survey results showing a 114 percent increase in ad spending on original digital video

5 Reasons Why Your Online Video Strategy Isn’t Working

Is it bad luck? The weather? Genetics? Nope, nope, and nope., it’s that you’re following the wrong video marketing strategy—if you even have a strategy to begin with. Here are five ways that you might have gone wrong.

The Dos and Don’ts of Interactive Video Marketing

Keep viewers engaged and watching longer by offering interactive video. Here’s how to do it the smart way, and pitfalls marketers should avoid.

Discover Microsoft Video Pulse, the New Way to Gather Feedback

Microsoft’s audience survey tool, Microsoft Pulse, has learned a new trick. Now, marketers can use Microsoft Video Pulse to gather second-by-second responses to any recorded video.

To Reach Multicultural Audiences, Brands Go the DIY Route

Fed up with the lack of diversity in mainstream video, brands are reaching out with their own content. But making a connection requires serving up authenticity.

5 Expert Ways Marketing Pros Can Leverage Facebook Video

Facebook is making a tremendous push into online video, and it’s time for brands to jump in. Here are five ways to use Facebook’s unique features to drive an audience and get people talking.

Study Finds Interactive Video Ads More Effective Than Pre-Rolls

Participants spent more time with interactive video ads, remembered them at a higher rate, and were more interested in purchasing their products in the future.