video

Facebook Video Creation Kit Helps Brands Prepare for the Holidays

Three retailing helpers such as Instagram collections and the Facebook Video Creation Kit let brands plan for big end-of-year promotions.

Connected TV Advertising: The Future of OTT Is Nearly Here

It’s early days for connected TV advertising and TV buyers are still getting comfortable with it, but look for big investments in the future.

Cannes 18: A Look Back at the Biggest Marketing Announcements

YouTube took the lead in offering some impressive A/B testing and reporting feature for its advertisers, but at Cannes 18 brand safety continued to be a major concern.

Video Marketing Silos Need to Be Reorganized for Today’s Viewers

When agencies organize their teams into video marketing silos, they ignore how today’s cross-screen, connected consumers get their information.

Intent-Based Advertising: Cedato Format Only Plays When Wanted

Be nice, insists one video advertising company. That’s why it’s pioneering intent-based advertising, where ads only play when requested.

Video Marketing By the Numbers: Who’s Making Videos and Why?

Does your brand post interactive online videos? Well, 29 percent of video marketing pros do. Wibbitz provides a snapshot on the industry.

Brands React: Why Is it So Hard to Let Go and Trust Influencers?

Invisalign has been active in influencer marketing for years, working with some of the biggest names online, and even it finds it hard to let go of control. Read on for our exclusive interview with Invisalign’s senior director of consumer marketing.