Three retailing helpers such as Instagram collections and the Facebook Video Creation Kit let brands plan for big end-of-year promotions.
It’s early days for connected TV advertising and TV buyers are still getting comfortable with it, but look for big investments in the future.
YouTube took the lead in offering some impressive A/B testing and reporting feature for its advertisers, but at Cannes 18 brand safety continued to be a major concern.
When agencies organize their teams into video marketing silos, they ignore how today’s cross-screen, connected consumers get their information.
Be nice, insists one video advertising company. That’s why it’s pioneering intent-based advertising, where ads only play when requested.
Does your brand post interactive online videos? Well, 29 percent of video marketing pros do. Wibbitz provides a snapshot on the industry.
Invisalign has been active in influencer marketing for years, working with some of the biggest names online, and even it finds it hard to let go of control. Read on for our exclusive interview with Invisalign’s senior director of consumer marketing.