With so many distribution methods and even more viewing platforms, getting video viewer data is a chore. Wicket Labs pulls it all together.
YouTube has launched the 2.0 version of its Creators Site, now with more advice, better organization, and a master class video series on growing a channel.
Reaching viewers when they’re in a receptive state of mind means reaching them on connected TV. Viewers find CTV ads are tolerated better than broadcast TV spots.
The holiday time is the right time to attract shoppers with online video. Don’t worry if you’re just getting started: Here’s how to make a late start work to your advantage.
The browser makers are in charge and marketers had better fall in line. Flash is ending and auto-play restrictions are emerging. Here’s everything marketers need to know about the new viewing rules.
There are a lot of premium over-the-top channels available to brands, and a lot of tools to measure a variety of data. The trick is focusing on results and not getting lost in the numbers.
There’s a lot of data available to online video marketers. Too much, really. When creating relevant ads, be guided by data but don’t get lost in it.