‘The more you get involved, the worse it’s going to be,’ one YouTube star laments. So back-off, brands, and let influencers do the work you’re paying them for.
Some people call it clickbait, but BuzzFeed calls it giving people what they want. Here are four rules from the internet’s king of snackable, shareable video.
In concise and tested best practices, VidPow’s CEO told the VidCon audience how to get the most out of their online video efforts.
Learn from the source! YouTube creates a multipart guide to getting the right attention, working with influencers, and benefiting from video metrics.
Who are today’s youngest consumers watching? Gen Z doesn’t idolize the same old stars. Consider this list an ideal introduction to the most influential online celebs.
Take a deep dive into sponsored video data: A comprehensive database of sponsored video metrics helps both brands and branded content producers.
The video ad world faces two major challenges this year, says Ooyala: brand safety and ad-blockers. A smart use of data and tech could be the solution.