video

68% of Marketers and Agencies Will Raise Digital Video Ad Budgets

It’s NewFront Week and that means slick presentations about upcoming online video series. Good news: Advertisers can’t wait to buy ad space.

Marketing with Meerkat and Periscope: Get Started, Get Results

These live video streaming apps are hot right now and they make engaging with fans a snap. Here’s how to use each to your brand’s advantage.

15 Is the New 30: Online Ads Are Getting Shorter, Says Report

According to Vindico’s annual video advertising report, brands are learning that shorter online ads lead to higher completion rates.

Video Ad Viewability Increased in Q1 2015, Finds Media Report

While viewability is at a high point, it’s still well below the 50 percent mark. Also, most online video ads are shown in banners.

Mobile Mic Shoot-Out: Get the Best Audio for Mobile Recordings

As we found in testing, there’s a huge quality difference among mobile phone microphones. Read these reviews to make the right choice. Then, discover the fatal flaw that every iPhone owner should know about.

Let Go, Give Up Control: How Brands Should Work With Influencers

Forget the 30-second pre-roll. To reach young consumers, find YouTube influencers with shared values and let them tell their own stories.

Capture Customer Leads While Serving Live Video: Ustream Demand

Manage massive libraries of recorded video, add registration gates to live and on-demand content, then track those leads with any CRM program