video

Addressable TV Hits a Turning Point: Notes From DMEXCO ’18

The value in serving targeted ads on premium brand-safe video to living room viewers is so great, Addressable TV will benefit all players.

Oath Ad Platforms: The Verizon Subsidiary Puts the Focus on Ads

By grouping all of its marketer and publisher sales tools as Oath Ad Platforms, Oath makes advertising partnerships easier.

3 Tips From Facebook on Matching Video Ads With Viewers

There’s no one-size-fits-all solution to online video advertising. In these 3 tips, Facebook helps match advertisements with the viewer’s mindset.

Online Video Ads Poised for Huge Growth, Says Forrester Report

Consumers will spend more time viewing streaming shows, and ad-supported options will be the biggest growth areas, notes a Forrester Report.

IGTV: A Guide to Brand Video Success for Publishers and Agencies

IGTV is the newest social platform around and it took off from day one. Learn what it is, how it’s different, and how brands can use it to connect with followers.

No Videos? No Problem: Facebook Turns Still Images into Video Ads

Creating effective mobile video ads isn’t a hassle with Facebook’s latest service, which lets even brands with no videos get in the game.

Programmatic Buying Used by 75% of All Brands, Says MediaRadar

Concerns over transparency and ad fraud should have programmatic buying on a downward trend, right? That’s not what’s happening.