Consumers are spending more time watching video on mobile devices, and video advertisers are following them. AOL releases fresh data from a global survey.
One simple word—”you”—used in the first five second of a video pays off with dramatically higher views. Here’s how “you” works its magic.
Mobile devices are on the rise, but TV still dominates. Programmatic sales gain ground and advertisers fret over viewability. Here’s a U.K.-centered view of where the online video ad world now stands.
It’s called automatic content recognition and it takes the guesswork out of advertising. Why just hope video ads reach their targets when ACR makes it a certainty?
What a talented group of readers this site has! The 2017 winners set a new level of excellence and deserve much praise. Check in to see who won.
So many platforms, so many audiences. The online video landscape is fractured, so the savvy video marketer needs to know how to succeed in a variety of places.
Getting the best results on each video platform requires understanding their differences. Read this for a quick profile of Twitter, Facebook, and YouTube video viewers.