The value in serving targeted ads on premium brand-safe video to living room viewers is so great, Addressable TV will benefit all players.
By grouping all of its marketer and publisher sales tools as Oath Ad Platforms, Oath makes advertising partnerships easier.
There’s no one-size-fits-all solution to online video advertising. In these 3 tips, Facebook helps match advertisements with the viewer’s mindset.
Consumers will spend more time viewing streaming shows, and ad-supported options will be the biggest growth areas, notes a Forrester Report.
IGTV is the newest social platform around and it took off from day one. Learn what it is, how it’s different, and how brands can use it to connect with followers.
Creating effective mobile video ads isn’t a hassle with Facebook’s latest service, which lets even brands with no videos get in the game.
Concerns over transparency and ad fraud should have programmatic buying on a downward trend, right? That’s not what’s happening.