5 Tips for Website Video Placement: Location, Location, Location

If viewers are going to watch your videos, they’ve got to find them first. Here are five things to know about effective place placement for brand video.

Rightster Creates VideoSpring, a Licensing Site for Viral Videos

Marketers can select brand-safe, proven viral successes from VideoSpring, and know that they’ll get the licensing rights they need.

YouTube Will Make Third-Party Videos Shoppable in Coming Months

It’s better than a pre- or a post-roll (and certainly better than a display ad): YouTube will soon let marketers buy shoppable ads that appear within creator videos.

Hulu Talks Programmatic Ads and Viewer Relevancy at IAB Mixx 2015

Late Night host Seth Meyers makes online video advertising fun during the conference’s second-day keynote address.

HTML5 Digital Advertising Guide Updated as Ad Week Begins in NYC

Need a hand creating HTML5 video or display ads? The IAB Tech Lab has you covered with an updated guide, now open for public comment.

Study Results Show How to Best Engage Video Viewers on Twitter

Social media marketing comes with its own set of best practices. A joint study from Ace Metrix and Twitter shows the common traits that top-performing Twitter video ads share.

Instagram and Facebook Offer Changes to Keep Advertisers Happy

The two hot social networks give advertisers exactly what they’ve been demanding, including 30-second ads, third-party verification, and 100 percent viewability.