No skills required and no money down: JW Player’s new offering lets anyone create video sites or video-heavy sections for their existing sites.
Living room streaming is exploding in popularity, and advertisers are taking note. Connected TV viewing follows its own rules, peaking on the weekends.
Pinterest’s Promoted Videos offering puts brand-sponsored on-demand videos in front of motivated shoppers. Early testing shows it’s a hit.
Olympic ads often feature the athletes themselves, as well as inspirational messages. They’re popular with viewers who enjoy the chance to see top competitors in a different setting.
Publishers and marketers can now see exactly who’s watching their videos and when engagement spikes. Facebook offers tools for diving into on-demand, live, and 360-degree video performance.
To make a difference in customers’ lives, JetBlue created an ad campaign that felt like a social movement. Yahoo and online influencers helped it spread its message.
Creating a successful video marketing strategy requires the right tools. In this video, a Vimeo vice president explains why simply creating lots of content isn’t the answer.