video

Advertisers and Publishers Increase Spend on Mobile Video: AOL

Consumers are spending more time watching video on mobile devices, and video advertisers are following them. AOL releases fresh data from a global survey.

You Should Read This Article About the Power of the Word ‘You’

One simple word—”you”—used in the first five second of a video pays off with dramatically higher views. Here’s how “you” works its magic.

A Roadmap for 2017: The State of Online Video Advertising

Mobile devices are on the rise, but TV still dominates. Programmatic sales gain ground and advertisers fret over viewability. Here’s a U.K.-centered view of where the online video ad world now stands.

ACR: Unsure What it Means? Viant Offers a Guide for Marketers

It’s called automatic content recognition and it takes the guesswork out of advertising. Why just hope video ads reach their targets when ACR makes it a certainty?

Announcing the Winners of the 2017 Video Campaigns of the Year Awards

What a talented group of readers this site has! The 2017 winners set a new level of excellence and deserve much praise. Check in to see who won.

3 Essential Tips for Running Video Campaigns on Social Platforms

So many platforms, so many audiences. The online video landscape is fractured, so the savvy video marketer needs to know how to succeed in a variety of places.

Twitter Vs. Facebook Vs. YouTube: A Video Marketer’s Comparison

Getting the best results on each video platform requires understanding their differences. Read this for a quick profile of Twitter, Facebook, and YouTube video viewers.