video

JW Player Creates Video Player Bidding, SpotX Exclusive Partner

Publishers can maximize their sales, says JW Player of its new programmatic video solution, while advertisers can reach a premium audience.

6 Benefits to Using Blockchain in Online Video Advertising

For those with a hazy understanding of what blockchain is and even less understanding of why it’s useful, the IAB offers a helpful whitepaper.

SpotX and Smartclip Announce First Phase of Merger Is Complete

With bases in the U.S. and Europe, SpotX and Smartclip have taken the first step to becoming a global company that can better compete at scale.

Super Bowl Ads 2018: Winners and Losers in Views and Sentiment

In this year’s Super Bowl ads race, Alexa went silent, Dodge Ram won but really lost, and game viewers just wanted to laugh.

10 Facebook Live Best Practices to Boost Engagement and Reach

The streaming experts at Wowza have put together an excellent guide to succeeding with Facebook Live broadcasts. Here’s a small taste.

Combatting Ad Fraud: Strategies From Video Marketing Experts

There are a variety of ways video ad fraud can occur and just as many ways to fight it. Here are the most promising methods for combatting ad fraud.

The Top 5 Ways Publishers Use Influencer Marketing: IAB Report

It’s about more than just moving products. When publishers offer influencer marketing partnerships to their agency clients, they help themselves in five different ways.