video

What Brands and Media Companies Need to Learn About Fandom

‘The more you get involved, the worse it’s going to be,’ one YouTube star laments. So back-off, brands, and let influencers do the work you’re paying them for.

VidCon ’17: Social Video Secrets from BuzzFeed’s Experts

Some people call it clickbait, but BuzzFeed calls it giving people what they want. Here are four rules from the internet’s king of snackable, shareable video.

7 Fundamentals to Help Brands Maximize Selling With Video

In concise and tested best practices, VidPow’s CEO told the VidCon audience how to get the most out of their online video efforts.

YouTube Creates a Playbook for Creative Advertising

Learn from the source! YouTube creates a multipart guide to getting the right attention, working with influencers, and benefiting from video metrics.

Gen Z Brands Take Notice: The New Fame List Has Arrived

Who are today’s youngest consumers watching? Gen Z doesn’t idolize the same old stars. Consider this list an ideal introduction to the most influential online celebs.

Tubular Labs Wants to Help Brands Make a Deal in Sponsored Video

Take a deep dive into sponsored video data: A comprehensive database of sponsored video metrics helps both brands and branded content producers.

The Adpocalypse Isn’t Over Yet; In Fact, it’s Only Just Begun

The video ad world faces two major challenges this year, says Ooyala: brand safety and ad-blockers. A smart use of data and tech could be the solution.