video

Be Seen: Why Metadata Is Critical for Online Video Marketers

It’s a struggle to get your video campaigns watched by the right people, but targeted metadata use provides a built-in shortcut. Here are three tips for using metadata the right way on a variety of video platforms.

TwentyThree Creates a Centralized Video Marketing Platform

Manage and distribute all your brand videos from one location. TwentyThree also lets you create video landing pages and manage live events.

Nielsen Adds Viewability Provider Choice to Digital Ad Ratings

For online video advertisers, viewability isn’t a KPI—it’s the bedrock that all measurements are based on. Now, Nielsen helps them get the information they need.

5 Takeaways From Google’s State of Play Programmatic Video Report

Despite what you’ve heard, online video ad viewability rates are rising, with Google counting a 12 percentage point gain in 2015.

In Facebook Newsfeeds, Ads Need to Learn to Play a Starring Role

What does it take to get people to stop scrolling and pay attention? How can advertisers engage with viewers and begin a conversation? The newsfeed offers challenges and opportunities.

Small Businesses Are Looking for Employees With Video Skills

SMBs now see online video marketing as an essential for staying relevant, and plant to invest in Facebook ads over the next 12 months.

50% of Publishers Have Run a Facebook Video Ad, 31% Used YouTube

Mixpo surveyed over 250 media insiders and found that Facebook’s video strategy is paying off. Publishers prefer its mobile-first ad formats and advanced targeting.