When each of these players takes part in creating a strategy, your company’s videos will find their audience, deliver useful information, and build your brand.
Measuring an audience across devices is difficult, but ComScore will soon launch a solution that captures the incremental reach brands get from viewers on streaming devices.
Consumers in the U.K. overwhelmingly trust online video product and service reviews over those in other media, and YouTube is the leading destination.
Up to 23 percent of online video ad dollars could be wasted due to bot traffic, but two companies are combining to offer a comprehensive cure.
How can advertisers make sure their video ads have the best chance of being viewed? New research from Google provides invaluable information.
Programmatic ad sales now focus on premium content, and publishers such Turner Broadcasting are reaping the rewards.
Animoto’s study on consumer video expectations finds that shoppers rely on product videos when making a purchase and share favorites on Facebook.