Publishers are investing in premium online video in hopes of luring TV ad dollars, but premium video by itself isn’t enough. Where is the audience development?
When it comes to SMB marketing, much depends on the age of the marketer. Millennials are much more likely to use social platforms and online video, finds Magisto.
In its 2016 State of the Media Industry report, Ooyala finds that private programmatic marketplaces and native ads are taking off, but, unfortunately, so are ad blockers.
In this interview, AOL talks about creating a multi-screen video advertising strategy, and the kinds of creative assets that work best on each device.
Add a dash of creativity to your brand’s online videos and attract more views by playing off trending topics that are getting plenty of buzz.
Increased targeting can be a bad thing, leaving consumers feeling like they’re being stalked by marketers. Let the shoppers come to you, and provide interactive materials for them to explore when they get there.
Create video ads people want to see and deliver them in the right format. A report from Wibbitz unlocks the secrets to onscreen viewer acceptance.