video

As Mobile Video Soars, So Do Six-Second Ads

Yes, brands can offer creative and memorable moments in just six seconds. A Verizon Media executive highlights short spots that succeed.

Consumer Privacy in 2019: Ad Practices Lead to Better Experiences

Heard of the California Consumer Privacy Act? It’ll be here in less than a year, and it’s sure to have a giant impact on the video ad industry.

Comparing TV, YouTube, and Facebook Video Ads: Which One Wins?

Yes, there’s a clear winner. A comprehensive study comparing TV, YouTube, and Facebook tests for unaided and aided brand recall.

How to Reach Millennials and Generation Z With Online Video

Yes, there’s a difference. Brands still wondering how they can appeal to millennials might not know it, but there’s a new demo with preferences all its own.

Looking Back: OnlineVideo.net’s 10 Most Viewed Articles of 2018

Facebook, Facebook, and more Facebook. Looking back at the video marketing topics that brought the most clicks shows a strong interest in the social network.

Predictions for 2019: What’s Coming to Online Video Advertising?

As the calendar turns a page, it’s time to wonder what 2019 will bring. 13 industry experts offer their best predictions for the coming year.

Digital Ad Spend for H1 2018 Reaches $49.5B, a New Record

Advertisers have caught on that they need online video and mobile ads to reach today’s consumers, finds digital ad spend report.