video

Report Proves Value of Mobile Video Advertising for Publishers

Examining the rate mobile video ads bring in for publishers, Smaato finds advertisers are willing to pay a premium for engaged users, especially in the Americas.

Content Capsule 2.0 Debuts With Improved Speed, HTML5 Interface

The embeddable marketing content bundle known as the Content Capsule gets an upgrade, now with AWS hosting and a more responsive interface.

Millennial and Hispanic Voters Persuadable by Online Video Ads

As American voters study the candidates, political advertisers study American voters. Tremor Video’s research identifies two groups that are more likely to be convinced by online video advertising.

Achieve Brand Success With Snapchat: Experts Offer Tips at VidCon

While the platform is still baffling for many, Snapchat is blowing up with engaged online viewers. Here’s how your brand can grow, entertain, and engage a dedicated fan base on Snapchat.

5 Ways Marketers Can Best Leverage Live Online Video: VidCon

It’s a scary world, but live video is a great way to connect with fans. Do live video the right way by following these expert suggestions.

YouTube Introduces Power Tools for Small Biz Video Marketing

Called YouTube Director, the program offers a free template-driven app for creating ads, and will even send a video professional out for a minimum commitment.

Wistia Introduces Vulcan, a More Social Online Video Player

Customers will stream long and prosper with Vulcan, a modern, responsive, and lightweight video player. Here are a few ways it keeps viewers happy.