5 Tips For Creating an Engaging YouTube Channel Trailer

Every YouTube channel has a place for a channel trailer, and what you put there says a lot about your brand identity. Use the space creatively to attract new viewers and customers. Here are five proven strategies.

Native Video Advertising: How to Drive Views and Engagement

Confused by what native advertising is and how you can use it in a campaign? This primer explains the format and gathers tips from top marketing experts.

Holiday Outlook: Ecommerce Video Views Will Spike on Black Friday

People who watch online product videos are far more likely to buy—and buy big. Here’s what the 2015 shopping season will look like, and three ways to attract viewers.

Young Men Are the Most Emotional When Watching Online Video Ads

When people have intense emotional responses to online video ads, they’re more likely to share the videos and buy the products advertised.

5 Best Practices for Native Mobile Video Campaigns: Hook ‘Em Fast

Native video can be especially effective on mobile devices, but you need to follow these five tips to make an impression with distracted, scrolling viewers.

5 Tips on Working With Bloggers to Market Online Videos

Bloggers and other industry influencers can be a valuable part of your online video marketing efforts. Here’s who to build and sustain relationships, and what to do when things go wrong.

4 Ways to Use Marketing Videos at Each Stage of the Buying Cycle

Map out a video marketing strategy with The Video Marketer’s Playbook, a handy guild to attracting, managing, and keeping customers with the right videos.