video

Wicket Labs Scorecards Measure and Predict Video Customers

With so many distribution methods and even more viewing platforms, getting video viewer data is a chore. Wicket Labs pulls it all together.

For Brands of Any Size, YouTube Creators Site Offers Helpful Tips

YouTube has launched the 2.0 version of its Creators Site, now with more advice, better organization, and a master class video series on growing a channel.

Streaming Video CTV Ads Found Less Annoying Than Broadcast Spots

Reaching viewers when they’re in a receptive state of mind means reaching them on connected TV. Viewers find CTV ads are tolerated better than broadcast TV spots.

Creating a Holiday Video Strategy: The MatPat Interview, Part 2

The holiday time is the right time to attract shoppers with online video. Don’t worry if you’re just getting started: Here’s how to make a late start work to your advantage.

Stop Screaming at Me: Marketers Need to Keep Up With the Browsers

The browser makers are in charge and marketers had better fall in line. Flash is ending and auto-play restrictions are emerging. Here’s everything marketers need to know about the new viewing rules.

Brand Safety Vs. Brand Suitability: The Challenge of Premium OTT

There are a lot of premium over-the-top channels available to brands, and a lot of tools to measure a variety of data. The trick is focusing on results and not getting lost in the numbers.

Creating Ads Viewers Don’t Want to Skip: In Search of Relevancy

There’s a lot of data available to online video marketers. Too much, really. When creating relevant ads, be guided by data but don’t get lost in it.