Every YouTube channel has a place for a channel trailer, and what you put there says a lot about your brand identity. Use the space creatively to attract new viewers and customers. Here are five proven strategies.
Confused by what native advertising is and how you can use it in a campaign? This primer explains the format and gathers tips from top marketing experts.
People who watch online product videos are far more likely to buy—and buy big. Here’s what the 2015 shopping season will look like, and three ways to attract viewers.
When people have intense emotional responses to online video ads, they’re more likely to share the videos and buy the products advertised.
Native video can be especially effective on mobile devices, but you need to follow these five tips to make an impression with distracted, scrolling viewers.
Bloggers and other industry influencers can be a valuable part of your online video marketing efforts. Here’s who to build and sustain relationships, and what to do when things go wrong.
Map out a video marketing strategy with The Video Marketer’s Playbook, a handy guild to attracting, managing, and keeping customers with the right videos.