video

Brightcove Invests in Video Marketing With Audience Module

Who watched your last marketing video and how much of it did they view? Brightcove Audience lets marketers track video like any other marketing asset.

IAB Report Shows the Challenges of Programmatic Video Advertising

Programmatic buying now makes up roughly 20 percent of all online ad sales, but video is lagging behind. Why? There’s not enough premium online video to go around.

How to Create the Perfect Thumbnail Image in a Few Simple Steps

Don’t neglect the thumbnail! That small preview image viewers see has an enormous impact on whether or not they click. At VidCon 2015, a marketing expert explained the essentials.

Why Brands Should Publish Video on Twitter: A VidCon Conversation

Twitter video provides social interactions that YouTube can’t match. And thanks to several improvements to the viewing experience, viewing numbers are exploding.

BuzzFeed Motion Pictures Serves 1B Views Monthly by Going Niche

During a VidCon 2015 interview, Ze Frank explained how exploring niche topics and understanding personal identities has helped his site score big with online video.

5 Tips to Maximize Time Spent with Online Video

Keep the viewer engaged and entertained, and it’s sure to have a positive impact on your brand. Here are five proven ways to earn a viewer’s attention.

What Video Marketers Can Learn From YouTube’s Top 100 Brands

If brands want to succeed on the internet’s top video destination, they need to study what the most successful video creators are already doing.