video

The 6 Key Players Vital to a Successful Online Video Strategy

When each of these players takes part in creating a strategy, your company’s videos will find their audience, deliver useful information, and build your brand.

Incremental Video Measurements for Brands Coming Soon: ComScore

Measuring an audience across devices is difficult, but ComScore will soon launch a solution that captures the incremental reach brands get from viewers on streaming devices.

Who Do You Trust? Survey Finds Online Video the Most Persuasive

Consumers in the U.K. overwhelmingly trust online video product and service reviews over those in other media, and YouTube is the leading destination.

Nearly a Quarter of Online Video Ads Are Fraudulent: Videology

Up to 23 percent of online video ad dollars could be wasted due to bot traffic, but two companies are combining to offer a comprehensive cure.

Non-Viewable Video Ads: 76% Are in Background Tabs or Off-Screen

How can advertisers make sure their video ads have the best chance of being viewed? New research from Google provides invaluable information.

Programmatic Video Is More Premium Than Linear TV Says Turner

Programmatic ad sales now focus on premium content, and publishers such Turner Broadcasting are reaping the rewards.

56% of Consumers Say Companies With Websites Should Have Video

Animoto’s study on consumer video expectations finds that shoppers rely on product videos when making a purchase and share favorites on Facebook.