Video Advertising Bureau

6 Keys to Creating a Multi-Screen Premium Video Campaign

New video options try to steal the spotlight, but the VAB says multi-screen premium video is the winner for six important reasons.

Advanced TV Attribution Now on Par With Digital, Says FreeWheel

A report designed to ease marketers into advanced TV attribution explains different models and highlights success strategies.

Google Preferred too Risky for Brands: Video Advertising Bureau

Despite years of negative press, YouTube still has regular brand safety concerns. One report says Google Preferred isn’t the answer.