With 70 percent of YouTube viewing done on a mobile device, what took them so long? Vertical video ad support is finally here.
Going vertical requires money and tech commitments, which is why adoption has been slow so far. A handful of innovative publishers are moving forward.
Not only do vertical video ads fit phone screens better, but viewers see them as more innovative. The once-maligned format now provides a halo effect.
What vertical video ads need is a great place to be seen. With its Mashable Reels features, Mashable aims to provide a premium space for advertisers.
Consumers on the popular social video apps are young, coveted, and not interested in sitting through ads. Getting them to stop and watch requires a savvy production team.
Millennials love their devices, viewing more mobile videos every day. Now, advertisers can buy spots on a programmatic vertical video exchange through 150 DSPs.
With the rise of mobile devices, Facebook video, and too many social platforms to count, the video ad landscape changes every day. Here’s what pros say delivers the best results today.