vertical

YouTube Announces Vertical Video Ad Support at DMEXCO ’18

With 70 percent of YouTube viewing done on a mobile device, what took them so long? Vertical video ad support is finally here.

Only 112 Publishers Offered Vertical Video Ads in Q1: MediaRadar

Going vertical requires money and tech commitments, which is why adoption has been slow so far. A handful of innovative publishers are moving forward.

65% Say Brands That Use Vertical Videos Are More Innovative: YuMe

Not only do vertical video ads fit phone screens better, but viewers see them as more innovative. The once-maligned format now provides a halo effect.

Mashable Dives Into Vertical Video Ads at its 2017 NewFront

What vertical video ads need is a great place to be seen. With its Mashable Reels features, Mashable aims to provide a premium space for advertisers.

Virool and TeamDom Create a Production Studio Just for Verticals

Consumers on the popular social video apps are young, coveted, and not interested in sitting through ads. Getting them to stop and watch requires a savvy production team.

Stand Tall: Viral Videos Get Their Own Programmatic Ad Exchange

Millennials love their devices, viewing more mobile videos every day. Now, advertisers can buy spots on a programmatic vertical video exchange through 150 DSPs.

Ad Advice: Online Video Ad Pros Spell Out What Works Now

With the rise of mobile devices, Facebook video, and too many social platforms to count, the video ad landscape changes every day. Here’s what pros say delivers the best results today.