New video options try to steal the spotlight, but the VAB says multi-screen premium video is the winner for six important reasons.
Not deeply invested in addressable ads? Don’t worry, the area is just starting out. The thing to do is embrace experimentation and learn what works.
A report designed to ease marketers into advanced TV attribution explains different models and highlights success strategies.
Combining live linear TV ad views with OTT has a synergistic effect, says the VAB in a report on the benefits of omnichannel marketing.
Despite years of negative press, YouTube still has regular brand safety concerns. One report says Google Preferred isn’t the answer.