VAB

6 Keys to Creating a Multi-Screen Premium Video Campaign

New video options try to steal the spotlight, but the VAB says multi-screen premium video is the winner for six important reasons.

Embrace Experimentation During Addressable TV’s Early Days

Not deeply invested in addressable ads? Don’t worry, the area is just starting out. The thing to do is embrace experimentation and learn what works.

Advanced TV Attribution Now on Par With Digital, Says FreeWheel

A report designed to ease marketers into advanced TV attribution explains different models and highlights success strategies.

Omnichannel Marketing Has Doubled in the Last 4 Years: Report

Combining live linear TV ad views with OTT has a synergistic effect, says the VAB in a report on the benefits of omnichannel marketing.

Google Preferred too Risky for Brands: Video Advertising Bureau

Despite years of negative press, YouTube still has regular brand safety concerns. One report says Google Preferred isn’t the answer.