Germans are heavy ad-blocker users, while adoption is finally slowing in the U.K. Residents of both nations need to be persuaded of the value of ad-supported content.
Mobile devices are on the rise, but TV still dominates. Programmatic sales gain ground and advertisers fret over viewability. Here’s a U.K.-centered view of where the online video ad world now stands.
Consumers in the U.K. overwhelmingly trust online video product and service reviews over those in other media, and YouTube is the leading destination.
The Streaming Media Europe conference is now Streaming Forum 2013, and it takes place June 18 to 19 in London. Learn how you can become a speaker.
Industry Experts Weigh in on Addressable TV Advertising
