Twitter

Twitter Sells Video Ads at the Top of the Feed, Looks to Brands

While Twitter has sold video ads for years, it now offers brands premium placement. Could this stop the company’s epic stock dive?

Nielsen Tracks Social Activity on Facebook as Viewers Watch TV

How can marketers increase the social network buzz that takes place during their programs? Expanded ratings from Nielsen show the relationship between promotional strategies and social network activity.

Study Results Show How to Best Engage Video Viewers on Twitter

Social media marketing comes with its own set of best practices. A joint study from Ace Metrix and Twitter shows the common traits that top-performing Twitter video ads share.

Why Brands Should Publish Video on Twitter: A VidCon Conversation

Twitter video provides social interactions that YouTube can’t match. And thanks to several improvements to the viewing experience, viewing numbers are exploding.

It’s Official: Facebook Rules for Social Network Video Marketing

Where should video marketers invest their time when working with social networks? Facebook, Facebook, and Facebook. Here’s why.

Using Twitter for Video Marketing: Tips and Advice From Experts

When planning a video marketing campaign, don’t forget about Twitter! This social network can help spread the word, and rewards the effort with valuable viewer feedback.

Facebook or YouTube: Which Gives the Biggest Viral Video Boost?

YouTube is the online video king, but Facebook is the social networking king. Which platform is best for sharing videos?