Twitter

Twitter Bets its Future on Online Video Advertising and the NFL

The short-form messaging social network is looking for a Hail Mary pass. When it begins streaming NFL games live this fall, it’s counting on advanced demographic targeting to attract advertisers.

No More Walled Gardens: Pixability Offers Holistic Video Ad Buys

Don’t make separate campaign buys on YouTube, Facebook, Instagram, and Twitter. Instead, let Pixability break down those walled gardens and help you reach targeted viewers at scale.

Twitter Sells Video Ads at the Top of the Feed, Looks to Brands

While Twitter has sold video ads for years, it now offers brands premium placement. Could this stop the company’s epic stock dive?

Nielsen Tracks Social Activity on Facebook as Viewers Watch TV

How can marketers increase the social network buzz that takes place during their programs? Expanded ratings from Nielsen show the relationship between promotional strategies and social network activity.

Study Results Show How to Best Engage Video Viewers on Twitter

Social media marketing comes with its own set of best practices. A joint study from Ace Metrix and Twitter shows the common traits that top-performing Twitter video ads share.

Why Brands Should Publish Video on Twitter: A VidCon Conversation

Twitter video provides social interactions that YouTube can’t match. And thanks to several improvements to the viewing experience, viewing numbers are exploding.

It’s Official: Facebook Rules for Social Network Video Marketing

Where should video marketers invest their time when working with social networks? Facebook, Facebook, and Facebook. Here’s why.