The value in serving targeted ads on premium brand-safe video to living room viewers is so great, Addressable TV will benefit all players.
Viewers enjoy streaming premium content, and advertisers need addressable ads at scale. An ad-supported offering from Amazon could find a lot of interest.
Thanks to a deal announced today between NBCUniversal and Adobe, media buyers can target digital viewers on their own.
Not all screens are equal, research from Australia suggests. When viewers lean-in to view full-screen premium content, they pay greater attention.
Connected viewers like the convenience of shopping from their couch. But before they can try T-commerce, they need to be shown that it exists.
TV alone won’t do the job, and neither will OTT alone. To gain the greatest reach of a desired audience, marketers need to take a combined approach.
TV ad budgets are proving to a major incentive for these two digital powerhouses. Apple and Facebook want their piece of the pie, but first they need to create original shows that millennials can’t stop watching.