TV

Addressable TV Hits a Turning Point: Notes From DMEXCO ’18

The value in serving targeted ads on premium brand-safe video to living room viewers is so great, Addressable TV will benefit all players.

Amazon Joins the Ad-Supported Video Trend? That’s the Rumor

Viewers enjoy streaming premium content, and advertisers need addressable ads at scale. An ad-supported offering from Amazon could find a lot of interest.

NBCUniversal Partners With Adobe for Addressable Ad Sales

Thanks to a deal announced today between NBCUniversal and Adobe, media buyers can target digital viewers on their own.

Lean-In: Why Mobile Video Offers the Best Results for Ads

Not all screens are equal, research from Australia suggests. When viewers lean-in to view full-screen premium content, they pay greater attention.

T-Commerce Ready for Takeoff: 76% Would Buy Through Televisions

Connected viewers like the convenience of shopping from their couch. But before they can try T-commerce, they need to be shown that it exists.

Advertisers: Lead With TV, Fill-In With Online, Advises Adobe

TV alone won’t do the job, and neither will OTT alone. To gain the greatest reach of a desired audience, marketers need to take a combined approach.

Apple and Facebook Create Streaming TV; Will Advertisers Bite?

TV ad budgets are proving to a major incentive for these two digital powerhouses. Apple and Facebook want their piece of the pie, but first they need to create original shows that millennials can’t stop watching.