How brands and agencies buy TV advertising will change massively this year, as will their expectations of campaign success.
Online video is becoming more important to viewers, but traditional TV isn’t going away. A report says that advertisers and agencies need an easier way to reach both platforms.
What does it take to break through the clutter of the county’s biggest tech conference? A little help from a popular tech influencer can go a long way.
According to Standard Media Index, the digital ad space is booming, driven by social media and online video sites.
An IAB study shows that viewers increasingly use a second screen device while watching TV to get more information about the show or commercials.
Teens and young adults often use multiple screens at the same time, spreading attention thin. But that represents a selling opportunity traditional TV never had.
Viewing habits are changing like never before, and young people are leading the pack. Check out this infographic for the latest data on where to find viewers.