Connected viewers like the convenience of shopping from their couch. But before they can try T-commerce, they need to be shown that it exists.
TV alone won’t do the job, and neither will OTT alone. To gain the greatest reach of a desired audience, marketers need to take a combined approach.
TV ad budgets are proving to a major incentive for these two digital powerhouses. Apple and Facebook want their piece of the pie, but first they need to create original shows that millennials can’t stop watching.
With the right strategy, marketers can turn a handful of paid impressions into a repeating assortment of earned views echoing their message.
The future of video marketing isn’t TV or digital: It’s TV and digital. Combining the two delivers rewards beyond what either one can provide alone, but first marketers need a better way to measure results.
While today’s streaming video viewers have plenty of ad-free options, half prefer skipping the payments and watching commercials instead.
The end of skippable video ads is on the horizon, while publishers look to outstream ads to grow premium inventory. Here are three trends that will shape the future of online video advertising.