The mobile and online video categories are growing fast, finds eMarketer. By 2019, mobile will make up one-third of total U.S. media ad spending.
Viewability is the KPI of choice for many (despite not actually being a KPI). Videology’s quarterly report also finds that cross-screen advertising is hot, hot, hot.
Is there a clear advantage to advertising on one platform over another, or is something else more important for brands trying to break through to consumers?
Publishers are investing in premium online video in hopes of luring TV ad dollars, but premium video by itself isn’t enough. Where is the audience development?
How brands and agencies buy TV advertising will change massively this year, as will their expectations of campaign success.
Online video is becoming more important to viewers, but traditional TV isn’t going away. A report says that advertisers and agencies need an easier way to reach both platforms.
What does it take to break through the clutter of the county’s biggest tech conference? A little help from a popular tech influencer can go a long way.