Thanks to a deal announced today between NBCUniversal and Adobe, media buyers can target digital viewers on their own.
Not all screens are equal, research from Australia suggests. When viewers lean-in to view full-screen premium content, they pay greater attention.
Connected viewers like the convenience of shopping from their couch. But before they can try T-commerce, they need to be shown that it exists.
TV alone won’t do the job, and neither will OTT alone. To gain the greatest reach of a desired audience, marketers need to take a combined approach.
TV ad budgets are proving to a major incentive for these two digital powerhouses. Apple and Facebook want their piece of the pie, but first they need to create original shows that millennials can’t stop watching.
With the right strategy, marketers can turn a handful of paid impressions into a repeating assortment of earned views echoing their message.
The future of video marketing isn’t TV or digital: It’s TV and digital. Combining the two delivers rewards beyond what either one can provide alone, but first marketers need a better way to measure results.