An IAB study shows that viewers increasingly use a second screen device while watching TV to get more information about the show or commercials.
Teens and young adults often use multiple screens at the same time, spreading attention thin. But that represents a selling opportunity traditional TV never had.
Viewing habits are changing like never before, and young people are leading the pack. Check out this infographic for the latest data on where to find viewers.
If online video offers targeted demographics and niche viewers at scale, then why aren’t more brands using it? Discover the two hurdles the industry needs to overcome.
You have a computer and a TV, but like lousy roommates they don’t talk to each other. Read on to find out how to make the two become best friends, so that you can show off your creations on a bigger screen.