TV

Addressable TV Is Coming, But It’s Not Yet Ready for Prime Time

TV ad sales are in a state of flux, somewhere between the traditional model and the one that will take over. It’s a tense time with no one solution working across all platforms.

Digital Dollars Flowing to Advanced TV Campaigns, Report Shows

2016 saw a 273% rise in linear TV ad spending, with many advertisers using their own first-party data to target living room streamers.

Industry Leaders Offer 2017 TV and Video Outlook for US and UK

What is the state of the video advertising market in 2017? Is programmatic on the rise? And what video content is most effective? A report from Videology asks the experts.

For Addressable TV, What Doesn’t Work as Important as What Does

The level of data available with addressable advertising makes failures just as instructive as successes, showing exactly when a campaign goes wrong.

Adobe Debuts TV Media Management for Online Video Ad Planning

By delivering more accurate viewer forecasting and yield optimization, Adobe helps buyers get their messages in front of the right people, while sellers stop leaving money on the table.

Online Ad Spend Eclipsing TV By End of Year, Video Leads the Way

The mobile and online video categories are growing fast, finds eMarketer. By 2019, mobile will make up one-third of total U.S. media ad spending.

Advertisers Choosing Viewability as a Key Campaign Objective

Viewability is the KPI of choice for many (despite not actually being a KPI). Videology’s quarterly report also finds that cross-screen advertising is hot, hot, hot.