TV

In the World of TV Advertising, Viewability Is About Getting Seen

With the right strategy, marketers can turn a handful of paid impressions into a repeating assortment of earned views echoing their message.

ARF Panelists Address Problems of Cross-Screen Video Measurement

The future of video marketing isn’t TV or digital: It’s TV and digital. Combining the two delivers rewards beyond what either one can provide alone, but first marketers need a better way to measure results.

50% of TV Streamers Prefer Commercials to Ad-Free Subscriptions

While today’s streaming video viewers have plenty of ad-free options, half prefer skipping the payments and watching commercials instead.

Don’t Skip This: 3 Video Trends Publishers Need to Know Now

The end of skippable video ads is on the horizon, while publishers look to outstream ads to grow premium inventory. Here are three trends that will shape the future of online video advertising.

Addressable TV Is Coming, But It’s Not Yet Ready for Prime Time

TV ad sales are in a state of flux, somewhere between the traditional model and the one that will take over. It’s a tense time with no one solution working across all platforms.

Digital Dollars Flowing to Advanced TV Campaigns, Report Shows

2016 saw a 273% rise in linear TV ad spending, with many advertisers using their own first-party data to target living room streamers.

Industry Leaders Offer 2017 TV and Video Outlook for US and UK

What is the state of the video advertising market in 2017? Is programmatic on the rise? And what video content is most effective? A report from Videology asks the experts.