TV

Advanced TV Attribution Now on Par With Digital, Says FreeWheel

A report designed to ease marketers into advanced TV attribution explains different models and highlights success strategies.

Omnichannel Marketing Has Doubled in the Last 4 Years: Report

Combining live linear TV ad views with OTT has a synergistic effect, says the VAB in a report on the benefits of omnichannel marketing.

RhythmOne Offering More Ways to Reach Connected TV Viewers

When cord-cutters stream from ad-free online services, how can marketers reach them? Through their on-screen menus, RhythmOne says.

The Roku Measurement Partner Program Offers Third-Party Metrics

11 major measurement specialists—including Nielsen and ComScore—help Roku buyers shape their campaigns with the Measurement Partner Program.

TV Ad Measurement Company iSpot.tv Takes $30M in Series C Funding

By connecting TV measurements and viewer behaviors, iSpot.tv has seen impressive growth. With this funding it hopes to grow even faster.

Dataxu Releases TotalTV for Advertisers, for Multi-Screen Reach

With TotalTV for Advertisers’ ability to serve linear, connected, and addressable TV viewers, Dataxu says it has the solution to a fractured market.

Addressable TV Hits a Turning Point: Notes From DMEXCO ’18

The value in serving targeted ads on premium brand-safe video to living room viewers is so great, Addressable TV will benefit all players.