TV

Comparing Video Advertising Impact From TV, Desktop, and Mobile

Is there a clear advantage to advertising on one platform over another, or is something else more important for brands trying to break through to consumers?

OgilvyOne Says Premium Online Video Is a Short-Term Strategy

Publishers are investing in premium online video in hopes of luring TV ad dollars, but premium video by itself isn’t enough. Where is the audience development?

5 Programmatic Advertising Predictions That Will Rock TV

How brands and agencies buy TV advertising will change massively this year, as will their expectations of campaign success.

71% of Advertisers See Budgets Shifting From Linear TV to Digital

Online video is becoming more important to viewers, but traditional TV isn’t going away. A report says that advertisers and agencies need an easier way to reach both platforms.

The Top 10 CES Brand Videos: Drones, Gaming, and Big OLED TVs

What does it take to break through the clutter of the county’s biggest tech conference? A little help from a popular tech influencer can go a long way.

Online Video Wins Big in Ads Sales, Siphoning From Broadcast TV

According to Standard Media Index, the digital ad space is booming, driven by social media and online video sites.

Second-Screen Use on the Rise; Here’s How to Reach TV Viewers

An IAB study shows that viewers increasingly use a second screen device while watching TV to get more information about the show or commercials.