While today’s streaming video viewers have plenty of ad-free options, half prefer skipping the payments and watching commercials instead.
The end of skippable video ads is on the horizon, while publishers look to outstream ads to grow premium inventory. Here are three trends that will shape the future of online video advertising.
TV ad sales are in a state of flux, somewhere between the traditional model and the one that will take over. It’s a tense time with no one solution working across all platforms.
2016 saw a 273% rise in linear TV ad spending, with many advertisers using their own first-party data to target living room streamers.
What is the state of the video advertising market in 2017? Is programmatic on the rise? And what video content is most effective? A report from Videology asks the experts.
The level of data available with addressable advertising makes failures just as instructive as successes, showing exactly when a campaign goes wrong.
By delivering more accurate viewer forecasting and yield optimization, Adobe helps buyers get their messages in front of the right people, while sellers stop leaving money on the table.