11 major measurement specialists—including Nielsen and ComScore—help Roku buyers shape their campaigns with the Measurement Partner Program.
By connecting TV measurements and viewer behaviors, iSpot.tv has seen impressive growth. With this funding it hopes to grow even faster.
With TotalTV for Advertisers’ ability to serve linear, connected, and addressable TV viewers, Dataxu says it has the solution to a fractured market.
The value in serving targeted ads on premium brand-safe video to living room viewers is so great, Addressable TV will benefit all players.
Viewers enjoy streaming premium content, and advertisers need addressable ads at scale. An ad-supported offering from Amazon could find a lot of interest.
Thanks to a deal announced today between NBCUniversal and Adobe, media buyers can target digital viewers on their own.
Not all screens are equal, research from Australia suggests. When viewers lean-in to view full-screen premium content, they pay greater attention.