TV

The Roku Measurement Partner Program Offers Third-Party Metrics

11 major measurement specialists—including Nielsen and ComScore—help Roku buyers shape their campaigns with the Measurement Partner Program.

TV Ad Measurement Company iSpot.tv Takes $30M in Series C Funding

By connecting TV measurements and viewer behaviors, iSpot.tv has seen impressive growth. With this funding it hopes to grow even faster.

Dataxu Releases TotalTV for Advertisers, for Multi-Screen Reach

With TotalTV for Advertisers’ ability to serve linear, connected, and addressable TV viewers, Dataxu says it has the solution to a fractured market.

Addressable TV Hits a Turning Point: Notes From DMEXCO ’18

The value in serving targeted ads on premium brand-safe video to living room viewers is so great, Addressable TV will benefit all players.

Amazon Joins the Ad-Supported Video Trend? That’s the Rumor

Viewers enjoy streaming premium content, and advertisers need addressable ads at scale. An ad-supported offering from Amazon could find a lot of interest.

NBCUniversal Partners With Adobe for Addressable Ad Sales

Thanks to a deal announced today between NBCUniversal and Adobe, media buyers can target digital viewers on their own.

Lean-In: Why Mobile Video Offers the Best Results for Ads

Not all screens are equal, research from Australia suggests. When viewers lean-in to view full-screen premium content, they pay greater attention.