trust

Lessons of GDPR: Transparency Is Critical for Consumers

Brands now have the opportunity to restore trust with consumers by being open about their data use. It’s one of the lessons of GDPR.

Programmatic Needs to Win Back Advertisers’ Trust; Here’s How

Paid ads that are never seen? Brand pre-rolls in front of unsavory videos? That’s a recipe for destroying advertisers’ trust. A panel shows the steps that need to be taken.

Where Do Viewers Trust the Ads? Study Reveals the Missing Factor

Ad buyers who only look at behavioral or demographic data when buying ad space are missing an important detail: context matters, and some networks are more trustworthy than others.