The video ad world faces two major challenges this year, says Ooyala: brand safety and ad-blockers. A smart use of data and tech could be the solution.
Move over TV, because online adverting budgets are growing. But how much of that increase is going to the big two players: Google and Facebook?
Go a little further with your video marketing efforts in the next year. Here are the most important trends to know about if you want to really wow your audience.
In a year that saw strangers kissing on camera and a dancing baby Spider-Man, the rules of video marketing changed faster than ever.
If you’re trying to reach an audience or spread the word about a product with online video, here’s what works now.
What are the growth areas in online video, as we begin a new year? Live video is a hot topic, and everything is moving to the cloud. Oh, and don’t count out Flash just yet.
Video creators can expect to get paid, get focused, and get social in the coming year.