transparency

3 Steps for Guaranteeing Transparency: Adobe Shows the Way

After a year of alarm about the lack of transparency in the online advertising ecosystem, a roadmap has started to emerge.

Programmatic Needs to Win Back Advertisers’ Trust; Here’s How

Paid ads that are never seen? Brand pre-rolls in front of unsavory videos? That’s a recipe for destroying advertisers’ trust. A panel shows the steps that need to be taken.