While marketers and advertisers demand transparency, one of the area’s biggest players is accused of a years-long cover up.
Reaching addressable audiences at scale and providing transparency are popular buzzwords, but will Hearst Anyscreen deliver?
After a year of alarm about the lack of transparency in the online advertising ecosystem, a roadmap has started to emerge.
Paid ads that are never seen? Brand pre-rolls in front of unsavory videos? That’s a recipe for destroying advertisers’ trust. A panel shows the steps that need to be taken.