The Trade Desk

Consumer Privacy in 2019: Ad Practices Lead to Better Experiences

Heard of the California Consumer Privacy Act? It’ll be here in less than a year, and it’s sure to have a giant impact on the video ad industry.

Video Marketing Silos Need to Be Reorganized for Today’s Viewers

When agencies organize their teams into video marketing silos, they ignore how today’s cross-screen, connected consumers get their information.

Learn Cross-Screen Success at the Video Marketing Power Summit

The essential video marketing conference lets attendees learn cross-screen planning from the experts. Read on for a code good for $100 off registration.

Programmatic Buying: What it Means, How It’s Changing Advertising

Data, automation, and measurement will forever shape the online ad-buying ecosystem, yet deep problems remain with viewability and deep-rooted fraud.