When cord-cutters stream from ad-free online services, how can marketers reach them? Through their on-screen menus, RhythmOne says.
Connected viewers like the convenience of shopping from their couch. But before they can try T-commerce, they need to be shown that it exists.
According to a Zenith advertising forecast, online video will grow by an average of 17 percent for the next 3 years.
The level of data available with addressable advertising makes failures just as instructive as successes, showing exactly when a campaign goes wrong.
An IAB study shows that viewers increasingly use a second screen device while watching TV to get more information about the show or commercials.
You have a computer and a TV, but like lousy roommates they don’t talk to each other. Read on to find out how to make the two become best friends, so that you can show off your creations on a bigger screen.
Online video is the best way for entertainment marketers to create interest in their shows or movies.