television

Forecast: Strong Growth in Online Video Advertising Through 2020

According to a Zenith advertising forecast, online video will grow by an average of 17 percent for the next 3 years.

For Addressable TV, What Doesn’t Work as Important as What Does

The level of data available with addressable advertising makes failures just as instructive as successes, showing exactly when a campaign goes wrong.

Second-Screen Use on the Rise; Here’s How to Reach TV Viewers

An IAB study shows that viewers increasingly use a second screen device while watching TV to get more information about the show or commercials.

How to Connect Your Computer and TV: Video 101

You have a computer and a TV, but like lousy roommates they don’t talk to each other. Read on to find out how to make the two become best friends, so that you can show off your creations on a bigger screen.

Video Works for Entertainment Marketers, Finds Videology Report

Online video is the best way for entertainment marketers to create interest in their shows or movies.