The level of data available with addressable advertising makes failures just as instructive as successes, showing exactly when a campaign goes wrong.
An IAB study shows that viewers increasingly use a second screen device while watching TV to get more information about the show or commercials.
You have a computer and a TV, but like lousy roommates they don’t talk to each other. Read on to find out how to make the two become best friends, so that you can show off your creations on a bigger screen.
Online video is the best way for entertainment marketers to create interest in their shows or movies.