Solving the Technical Challenges in CTV and OTT Ad Delivery

There are a variety of requirements, rules, and technical challenges in filling an ad pod. Is that why viewers see the same ads over and over?

The Ad Load Difference: 66% of Streaming Customers Are Satisfied

Two-thirds of streamers are happy with their commercial ad load, far higher than the number of pay TV customers who can say the same.

Streaming Video CTV Ads Found Less Annoying Than Broadcast Spots

Reaching viewers when they’re in a receptive state of mind means reaching them on connected TV. Viewers find CTV ads are tolerated better than broadcast TV spots.