The ad industry is in crisis, finds an Accenture multi-country survey. Consumers are so annoyed by ad interruptions that 4 in 10 would pay to avoid them.
Move ads to different dayparts to reach targeted viewers? No thank you, say the major brands; just give us massive prime time ad buys.
Device and ad length matter when targeting younger or older adults. The IAB, Tremor, and Millward Brown studied 1,800 adults, testing their reactions to video ads.
During a VidCon 2015 interview, Ze Frank explained how exploring niche topics and understanding personal identities has helped his site score big with online video.
With its new cross-platform emphasis, Tubular is poised to help brands learn where to put their video marketing dollars for the best results.
Put YouTube ads in front of exactly your desired target audience. New tools from Outrigger help advertisers and marketers plan campaigns.
As CBS Interactive explains, hitting the right demographic with targeted online video ads is still a challenging operation.