targeting

YouTube Improves Mobile and Cross-Screen Advertising Options

The company now serves more videos on mobile than desktop, so it’s creating new tools that let advertisers target mobile viewers and run cross-screen campaigns.

In Online Video Advertising, Demographic Targeting Still Rules

In a world of new digital options, many agency advertisers and brand marketers find the most value in tried-and-true age and gender demographic targeting.

Online Video Ads Look to Demo, Geo, and Behavioral Targets

Cross-screen advertising is on the rise, as advertisers increasingly run campaigns on computers, mobile devices, and connected TVs.

61% of Online Consumers Aware of Several Ad-Blocking Options

The ad industry is in crisis, finds an Accenture multi-country survey. Consumers are so annoyed by ad interruptions that 4 in 10 would pay to avoid them.

Video Ad-Buying in Transition: Major Brands Not Down With Data

Move ads to different dayparts to reach targeted viewers? No thank you, say the major brands; just give us massive prime time ad buys.

5 Important Lessons on Video Ad Length for Demographic Targeting

Device and ad length matter when targeting younger or older adults. The IAB, Tremor, and Millward Brown studied 1,800 adults, testing their reactions to video ads.

BuzzFeed Motion Pictures Serves 1B Views Monthly by Going Niche

During a VidCon 2015 interview, Ze Frank explained how exploring niche topics and understanding personal identities has helped his site score big with online video.