targeting

BuzzFeed Motion Pictures Serves 1B Views Monthly by Going Niche

During a VidCon 2015 interview, Ze Frank explained how exploring niche topics and understanding personal identities has helped his site score big with online video.

Tubular Labs Now Tracks Over 1B Videos on Over 30 Platforms

With its new cross-platform emphasis, Tubular is poised to help brands learn where to put their video marketing dollars for the best results.

Outrigger Media Offers Demographic Data for YouTube Targeting

Put YouTube ads in front of exactly your desired target audience. New tools from Outrigger help advertisers and marketers plan campaigns.

Serving the Right Ads to the Right Viewers: The Online Challenge

As CBS Interactive explains, hitting the right demographic with targeted online video ads is still a challenging operation.

Online Video Is the Key to Reaching Millennials, Says ComScore

They don’t watch TV on a broadcast schedule, they skip ads, and they want to view content on their own time. Targeted online video advertising is the way to go.

The Two Biggest Hurdles for Online Video Advertising

If online video offers targeted demographics and niche viewers at scale, then why aren’t more brands using it? Discover the two hurdles the industry needs to overcome.

Video Metadata: The Key to Discoverability and Much More

Before search engines can link to your videos, they need to know what those videos are all about. That’s where video metadata comes in.