targeting

Serving the Right Ads to the Right Viewers: The Online Challenge

As CBS Interactive explains, hitting the right demographic with targeted online video ads is still a challenging operation.

Online Video Is the Key to Reaching Millennials, Says ComScore

They don’t watch TV on a broadcast schedule, they skip ads, and they want to view content on their own time. Targeted online video advertising is the way to go.

The Two Biggest Hurdles for Online Video Advertising

If online video offers targeted demographics and niche viewers at scale, then why aren’t more brands using it? Discover the two hurdles the industry needs to overcome.

Video Metadata: The Key to Discoverability and Much More

Before search engines can link to your videos, they need to know what those videos are all about. That’s where video metadata comes in.