SXSW

Facebook Courting Marketers for Mobile Video Advertising

The social network is advertising its ad effectiveness, hoping to convince marketers to tell their clients’ stories using Facebook mobile video.

Branded Content: Finding a Balance Between Art and Commerce

When Lincoln decided to relaunch its brand and focus on young adults, its agency created short compelling videos that barely showed the car.

SXSW ’14: Online Video Storytelling Is Evolving, Not There Yet

The first great online video creations will come along soon, but marketers should look to tried and true stories and storytellers to connect with an audience.