Yes, there’s a clear winner. A comprehensive study comparing TV, YouTube, and Facebook tests for unaided and aided brand recall.
Yes, there’s a difference. Brands still wondering how they can appeal to millennials might not know it, but there’s a new demo with preferences all its own.
While shoppable mobile video ads with CTAs always performed well, the study found one message that’s more effective than the rest.
Yes, viewers notice when brands advertise on unsafe content—and they hold the brands responsible. A study proves that brand safety matters.
Knowing where consumers want to watch brand videos and what they want to see is half the battle. An Animoto survey offers stats.
Two-thirds of streamers are happy with their commercial ad load, far higher than the number of pay TV customers who can say the same.
Ilos Videos is now VidGrid, and that new name represents a new mission to bring simple video communication to marketing, sales, and more.