Multichannel campaigns need to be tailored for each platform, and Kantar Millward Brown has the numbers to back that up. Integrated and customized campaigns perform far better.
Marketers are convinced they need to reach viewers on both linear and digital video platforms. So why are so few actually running cross-screen campaigns?
Brands and media companies believe video is effective and plan to create more of it and increase spending. Now if only they could find the time and resources.
Advertisers interest in targeting linear TV viewers by using advanced data continues to rise, as year-over-year spending increases 60 percent.
Consumers want to be rewarded for their time. “Our attention is valuable,” they say. “If you want me to watch your video ad, pay me to do it.”
Adjacency and brand safety issues with online ads can do huge damage to a brand’s reputation. It’s time for programmatic buying to grow up, declares the CMO Council in a new report.
Call them the 6 habits of highly successful video makers. Following these tips can turn a so-so video into a hit-churning, viewer-pleasing, social-sharing viral powerhouse.