Rather than seeing TV and online video as enemies, see them as partners. A report that surveys top brand CMOs offers a plan for using both together.
Once a niche offering, online video ads are now standard practice. What’s more 72% of agencies see them as equal to or more effective than TV ads.
Having trouble achieving your online video marketing goals? You’re not alone: A report shines a light on obstacles to online video success.
Shoppers look to online videos when researching products, then they look again to understand how to use those products once they’ve brought them home.
A TalkPoint survey points the way to creating engaging webcasts: Having an interesting speaker and offering best practices are great ways to start.
Not only do 60 percent of marketing pros use videos in campaigns, but 60 percent believe it leads to higher sales from the recipients.
In this second look at the Web Video Marketing Council’s recent report, we examine how marketers create online videos and where they use them.