Small Businesses Are Looking for Employees With Video Skills

SMBs now see online video marketing as an essential for staying relevant, and plant to invest in Facebook ads over the next 12 months.

50% of Publishers Have Run a Facebook Video Ad, 31% Used YouTube

Mixpo surveyed over 250 media insiders and found that Facebook’s video strategy is paying off. Publishers prefer its mobile-first ad formats and advanced targeting.

Millennial and Hispanic Voters Persuadable by Online Video Ads

As American voters study the candidates, political advertisers study American voters. Tremor Video’s research identifies two groups that are more likely to be convinced by online video advertising.

Millennial Marketers More Likely to Use Online Video, Says Report

When it comes to SMB marketing, much depends on the age of the marketer. Millennials are much more likely to use social platforms and online video, finds Magisto.

Don’t Push: The Problem With Targeted Marketing to Millennials

Increased targeting can be a bad thing, leaving consumers feeling like they’re being stalked by marketers. Let the shoppers come to you, and provide interactive materials for them to explore when they get there.

6 Tips for Making Online Video Ads Tolerable (Even Enjoyable)

Create video ads people want to see and deliver them in the right format. A report from Wibbitz unlocks the secrets to onscreen viewer acceptance.

The Dos and Don’ts of Interactive Video Marketing

Keep viewers engaged and watching longer by offering interactive video. Here’s how to do it the smart way, and pitfalls marketers should avoid.