Call them the 6 habits of highly successful video makers. Following these tips can turn a so-so video into a hit-churning, viewer-pleasing, social-sharing viral powerhouse.
What do video-loving consumers want from brands? Text on the screen is a plus, since many watch videos on-the-sly at work. An Animoto survey reveals where are how people are watching.
Not only do vertical video ads fit phone screens better, but viewers see them as more innovative. The once-maligned format now provides a halo effect.
App install marketers—who promote mobile apps typically with mobile ads—find full-screen and social video ads to be hugely effective.
How many views is the right number of views? After studying the data, YuMe says marketers should think about frequency minimums, not maximums.
Want to get a technology product or service in front of the right buyer? Here’s how to use video advertising to attract IT decision makers and get noticed.
If the ad is entertaining, and if the product or service advertised is relevant to the viewer, consumers are pretty much okay with it.