Twenty percent of buyers planned to increase their mobile video ad spending this year, although attribution and measurement remain areas of concern.
Videology and White Ops devised a study that removed non-human bot traffic and studied video engagement. When bots are removed, engagement rates shoot up.
The holidays are a crucial time for online video marketers. Tremor Video has fresh research on appealing to young adults when creating a campaign.
A survey commissioned by BuzzMyVideos finds that U.K. consumers watch a lot of online beauty videos, and those videos often lead to purchases.
Unruly’s 2015 programmatic video survey show fast adoption on both sides of the Atlantic. Here are three key takeaways.
Consumers in the U.K. overwhelmingly trust online video product and service reviews over those in other media, and YouTube is the leading destination.
Animoto’s study on consumer video expectations finds that shoppers rely on product videos when making a purchase and share favorites on Facebook.