Having trouble achieving your online video marketing goals? You’re not alone: A report shines a light on obstacles to online video success.
Shoppers look to online videos when researching products, then they look again to understand how to use those products once they’ve brought them home.
A TalkPoint survey points the way to creating engaging webcasts: Having an interesting speaker and offering best practices are great ways to start.
Not only do 60 percent of marketing pros use videos in campaigns, but 60 percent believe it leads to higher sales from the recipients.
In this second look at the Web Video Marketing Council’s recent report, we examine how marketers create online videos and where they use them.
Video isn’t niche for marketers, anymore. Nearly all the respondents of a national survey said they included online video in their toolsets.
Whether they’re researching, making a purchase, or just being entertained, consumers are adding online video to their shopping experience.