Does your brand post interactive online videos? Well, 29 percent of video marketing pros do. Wibbitz provides a snapshot on the industry.
Twitter has seen big wins with creator content, and at VidCon it gave more details about the Creator Originals program it announced during NewFronts.
Just because people say no to cable or satellite doesn’t mean they’re turned off by commercials. Roku shows how to appeal to a new wave of viewers.
Mobile apps provide better video ad exposure than desktop or mobile browsers, but be cautious about making viewers sit through too many commercials, warns Mixpanel.
While marketers are spending more than ever on digital video, standards like the MRC viewability metric leave them unable to prove ROI.
Over half of today’s businesses spend money on content marketing, with many taking a multi-platform approach. Video proves most popular way to reach consumers.
Offering players a reward is a great way to incentivize them to complete mobile game video ads, but different age groups prefer different rewards.