Blocking Bots Increases Video Ad Engagement By 22%, Finds Study

Videology and White Ops devised a study that removed non-human bot traffic and studied video engagement. When bots are removed, engagement rates shoot up.

Aim for Millennials When Forming a Holiday Video Ad Strategy

The holidays are a crucial time for online video marketers. Tremor Video has fresh research on appealing to young adults when creating a campaign.

Beauty Videos Are Hugely Persuasive to Buyers, Finds Survey

A survey commissioned by BuzzMyVideos finds that U.K. consumers watch a lot of online beauty videos, and those videos often lead to purchases.

70% of Marketers Have Shifted Budgets From TV to Programmatic

Unruly’s 2015 programmatic video survey show fast adoption on both sides of the Atlantic. Here are three key takeaways.

Who Do You Trust? Survey Finds Online Video the Most Persuasive

Consumers in the U.K. overwhelmingly trust online video product and service reviews over those in other media, and YouTube is the leading destination.

56% of Consumers Say Companies With Websites Should Have Video

Animoto’s study on consumer video expectations finds that shoppers rely on product videos when making a purchase and share favorites on Facebook.

Facebook Too Distracting for Video Ads, Says Biometric Study

47% of Facebook users immediately ignore or skip video ads. One study says Facebook isn’t the place for deep customer engagement.