survey

TV Campaign Spending Using Advanced Data Grows 60% in Q3

Advertisers interest in targeting linear TV viewers by using advanced data continues to rise, as year-over-year spending increases 60 percent.

Rewards Matter: Consumers Like Video Ads Best When Rewarded

Consumers want to be rewarded for their time. “Our attention is valuable,” they say. “If you want me to watch your video ad, pay me to do it.”

The Programmatic Problem: CMOs Sound Off on Placement Issues

Adjacency and brand safety issues with online ads can do huge damage to a brand’s reputation. It’s time for programmatic buying to grow up, declares the CMO Council in a new report.

Viral Lessons: The 6 Key Attributes Viral Videos Often Share

Call them the 6 habits of highly successful video makers. Following these tips can turn a so-so video into a hit-churning, viewer-pleasing, social-sharing viral powerhouse.

Consumers Watch Most Brand Video on Facebook, Instagram, Snapchat

What do video-loving consumers want from brands? Text on the screen is a plus, since many watch videos on-the-sly at work. An Animoto survey reveals where are how people are watching.

65% Say Brands That Use Vertical Videos Are More Innovative: YuMe

Not only do vertical video ads fit phone screens better, but viewers see them as more innovative. The once-maligned format now provides a halo effect.

Video Advertising Exploding for App Marketers, Finds Survey

App install marketers—who promote mobile apps typically with mobile ads—find full-screen and social video ads to be hugely effective.