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Video Marketing By the Numbers: Who’s Making Videos and Why?

Does your brand post interactive online videos? Well, 29 percent of video marketing pros do. Wibbitz provides a snapshot on the industry.

Creator Content Can Boost Unaided Recall By 214%, Says Twitter

Twitter has seen big wins with creator content, and at VidCon it gave more details about the Creator Originals program it announced during NewFronts.

Roku Offers Marketing Tips on Reaching Unreachable Cord-Cutters

Just because people say no to cable or satellite doesn’t mean they’re turned off by commercials. Roku shows how to appeal to a new wave of viewers.

Mixpanel Media & Entertainment Report Shows Where the Viewers Are

Mobile apps provide better video ad exposure than desktop or mobile browsers, but be cautious about making viewers sit through too many commercials, warns Mixpanel.

MRC Viewability Standard Unreasonable, Say 97% of Video Marketers

While marketers are spending more than ever on digital video, standards like the MRC viewability metric leave them unable to prove ROI.

Video Proves Most Popular for Multi-Platform Marketing Strategies

Over half of today’s businesses spend money on content marketing, with many taking a multi-platform approach. Video proves most popular way to reach consumers.

Mobile Game Video Ads: Marketing Success Is All About the Rewards

Offering players a reward is a great way to incentivize them to complete mobile game video ads, but different age groups prefer different rewards.