survey

Viral Lessons: The 6 Key Attributes Viral Videos Often Share

Call them the 6 habits of highly successful video makers. Following these tips can turn a so-so video into a hit-churning, viewer-pleasing, social-sharing viral powerhouse.

Consumers Watch Most Brand Video on Facebook, Instagram, Snapchat

What do video-loving consumers want from brands? Text on the screen is a plus, since many watch videos on-the-sly at work. An Animoto survey reveals where are how people are watching.

65% Say Brands That Use Vertical Videos Are More Innovative: YuMe

Not only do vertical video ads fit phone screens better, but viewers see them as more innovative. The once-maligned format now provides a halo effect.

Video Advertising Exploding for App Marketers, Finds Survey

App install marketers—who promote mobile apps typically with mobile ads—find full-screen and social video ads to be hugely effective.

9 Is the Magic Number When it Comes to Video Ad Exposure: YuMe

How many views is the right number of views? After studying the data, YuMe says marketers should think about frequency minimums, not maximums.

Use Online Video to Target IT Decision Makers, Says Yahoo

Want to get a technology product or service in front of the right buyer? Here’s how to use video advertising to attract IT decision makers and get noticed.

How Do Viewers Really Feel About Video Ads? Not Too Bad, Says AOL

If the ad is entertaining, and if the product or service advertised is relevant to the viewer, consumers are pretty much okay with it.