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Mixpanel Media & Entertainment Report Shows Where the Viewers Are

Mobile apps provide better video ad exposure than desktop or mobile browsers, but be cautious about making viewers sit through too many commercials, warns Mixpanel.

MRC Viewability Standard Unreasonable, Say 97% of Video Marketers

While marketers are spending more than ever on digital video, standards like the MRC viewability metric leave them unable to prove ROI.

Video Proves Most Popular for Multi-Platform Marketing Strategies

Over half of today’s businesses spend money on content marketing, with many taking a multi-platform approach. Video proves most popular way to reach consumers.

Mobile Game Video Ads: Marketing Success Is All About the Rewards

Offering players a reward is a great way to incentivize them to complete mobile game video ads, but different age groups prefer different rewards.

Pop-Up Ads Ruin the Experience, Especially for Online Video

The title of most annoying goes to pop-up ads. Whether they’re covering videos or news articles, consumers wish they would disappear.

Fraud and Measurement Top List of Video Marketers’ Concerns

The issue has been in the news, but hasn’t been solved. Marketers are stressed about fraud. And measurement remains a barrier to effective online planning.

Facebook Dominates for Video Marketing, Followed by YouTube

Brand marketers make a crucial mistake when they don’t personalize for each online platform. Facebook dominates, but marketers need to use the right creative.