When it comes to SMB marketing, much depends on the age of the marketer. Millennials are much more likely to use social platforms and online video, finds Magisto.
Increased targeting can be a bad thing, leaving consumers feeling like they’re being stalked by marketers. Let the shoppers come to you, and provide interactive materials for them to explore when they get there.
Create video ads people want to see and deliver them in the right format. A report from Wibbitz unlocks the secrets to onscreen viewer acceptance.
Keep viewers engaged and watching longer by offering interactive video. Here’s how to do it the smart way, and pitfalls marketers should avoid.
Microsoft’s audience survey tool, Microsoft Pulse, has learned a new trick. Now, marketers can use Microsoft Video Pulse to gather second-by-second responses to any recorded video.
The ad industry is in crisis, finds an Accenture multi-country survey. Consumers are so annoyed by ad interruptions that 4 in 10 would pay to avoid them.
Do all those metrics add up to proof of ROI? Rapt Media surveyed marketers and learned that the lack of deeper insights on data is a real problem.