…Unless they just want to annoy their audience. After surveying over 25,000 people, the Coalition for Better Ads has created a list.
Ad buyers who only look at behavioral or demographic data when buying ad space are missing an important detail: context matters, and some networks are more trustworthy than others.
ICX Media crunched the numbers and here are the top three tips that most beauty vloggers are missing. Plus: Brand marketers, here’s how to find the ideal influencer.
Online video viewers will skip ads when they get the chance, but half pay more attention to ads they can skip than those they can’t.
Some teens are more influential than others. Using eMarketer data, brands can craft YouTube campaigns that are more likely to be viewed by influencers.
Consumers are spending more time watching video on mobile devices, and video advertisers are following them. AOL releases fresh data from a global survey.
Some cut the cord and some never had a cord to begin with. Whichever the case, they still love online video and several ad-supported platforms.