survey

30% of Millennials Are Cordless, So Learn How to Reach Them

Some cut the cord and some never had a cord to begin with. Whichever the case, they still love online video and several ad-supported platforms.

45% of Brands Will Spend More on Influencer Marketing in 2017

Shoppers at any age are influenced more by their peers than by celebrities, says Gen.Video, so brands and agencies are investing more in influencer marketing.

Plan for Success: When to Post Videos to Get the Biggest Returns

A report by Wibbitz shows the best days and day parts for desktop, mobile, and Facebook video performance. It also asks publishers about their biggest video challenges for 2017.

Get to Know Generation Z: They Like Humor and Hate Auto-Play

Generation Z is most likely to skip video ads, but they get angry when the don’t have the option. Give them control and respect their decisions.

38% of Shoppers Say High Cost Is a Barrier to Virtual Reality

While cost is a factor and few consumers have a VR device, YuMe says the time is right for brands to jump in and get a first-mover advantage.

When Videos Are Free, People Don’t Mind the Ads, Finds Limelight

While viewers find online video ads disruptive, their feelings change if it means they get to enjoy quality content for free. Millennials are the most ad-friendly of all.

Small Businesses Are Looking for Employees With Video Skills

SMBs now see online video marketing as an essential for staying relevant, and plant to invest in Facebook ads over the next 12 months.