survey

Digitas Survey: Online Video Budgets Up, Yet ROI Concerns Remain

A survey of senior-level brand decision makers found that they see value in online video marketing, yet have a hard time justifying the costs.

68% of Marketers and Agencies Will Raise Digital Video Ad Budgets

It’s NewFront Week and that means slick presentations about upcoming online video series. Good news: Advertisers can’t wait to buy ad space.

Solution Guide Helps CMOs Find Balance Between TV and Digital

Rather than seeing TV and online video as enemies, see them as partners. A report that surveys top brand CMOs offers a plan for using both together.

Online Video Advertising Is Going Mainstream: BrightRoll Survey

Once a niche offering, online video ads are now standard practice. What’s more 72% of agencies see them as equal to or more effective than TV ads.

Video Marketing Report Shows Where Marketers Are Struggling

Having trouble achieving your online video marketing goals? You’re not alone: A report shines a light on obstacles to online video success.

Animoto Survey Shows the Value of Online Business Videos

Shoppers look to online videos when researching products, then they look again to understand how to use those products once they’ve brought them home.

Webcasting Survey: Ease-of-Use and Video Are Crucial

A TalkPoint survey points the way to creating engaging webcasts: Having an interesting speaker and offering best practices are great ways to start.