How many views is the right number of views? After studying the data, YuMe says marketers should think about frequency minimums, not maximums.
Want to get a technology product or service in front of the right buyer? Here’s how to use video advertising to attract IT decision makers and get noticed.
If the ad is entertaining, and if the product or service advertised is relevant to the viewer, consumers are pretty much okay with it.
While today’s streaming video viewers have plenty of ad-free options, half prefer skipping the payments and watching commercials instead.
When advertisers are asked to rank distribution channels by importance, social channels come first and video sharing sites come second, reports Trusted Media Brands, Inc.
A rash of event cancellations have some doubting newfronts are still needed, but an IAB report says 40 percent of original digital video budgets will be allocated after attending the newfronts.
…Unless they just want to annoy their audience. After surveying over 25,000 people, the Coalition for Better Ads has created a list.