Mobile apps provide better video ad exposure than desktop or mobile browsers, but be cautious about making viewers sit through too many commercials, warns Mixpanel.
While marketers are spending more than ever on digital video, standards like the MRC viewability metric leave them unable to prove ROI.
Over half of today’s businesses spend money on content marketing, with many taking a multi-platform approach. Video proves most popular way to reach consumers.
Offering players a reward is a great way to incentivize them to complete mobile game video ads, but different age groups prefer different rewards.
The title of most annoying goes to pop-up ads. Whether they’re covering videos or news articles, consumers wish they would disappear.
The issue has been in the news, but hasn’t been solved. Marketers are stressed about fraud. And measurement remains a barrier to effective online planning.
Brand marketers make a crucial mistake when they don’t personalize for each online platform. Facebook dominates, but marketers need to use the right creative.