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Comparing TV, YouTube, and Facebook Video Ads: Which One Wins?

Yes, there’s a clear winner. A comprehensive study comparing TV, YouTube, and Facebook tests for unaided and aided brand recall.

How to Reach Millennials and Generation Z With Online Video

Yes, there’s a difference. Brands still wondering how they can appeal to millennials might not know it, but there’s a new demo with preferences all its own.

CTAs in Mobile Video Deliver Better Results, Finds Study

While shoppable mobile video ads with CTAs always performed well, the study found one message that’s more effective than the rest.

Brand Safety Matters: Study Shows the Costs of Poor Placement

Yes, viewers notice when brands advertise on unsafe content—and they hold the brands responsible. A study proves that brand safety matters.

Viewers Enjoy Brand Videos on Facebook, YouTube, and Instagram

Knowing where consumers want to watch brand videos and what they want to see is half the battle. An Animoto survey offers stats.

The Ad Load Difference: 66% of Streaming Customers Are Satisfied

Two-thirds of streamers are happy with their commercial ad load, far higher than the number of pay TV customers who can say the same.

VidGrid Brings Interactive Videos to All Parts of the Enterprise

Ilos Videos is now VidGrid, and that new name represents a new mission to bring simple video communication to marketing, sales, and more.