A survey of senior-level brand decision makers found that they see value in online video marketing, yet have a hard time justifying the costs.
It’s NewFront Week and that means slick presentations about upcoming online video series. Good news: Advertisers can’t wait to buy ad space.
Rather than seeing TV and online video as enemies, see them as partners. A report that surveys top brand CMOs offers a plan for using both together.
Once a niche offering, online video ads are now standard practice. What’s more 72% of agencies see them as equal to or more effective than TV ads.
Having trouble achieving your online video marketing goals? You’re not alone: A report shines a light on obstacles to online video success.
Shoppers look to online videos when researching products, then they look again to understand how to use those products once they’ve brought them home.
A TalkPoint survey points the way to creating engaging webcasts: Having an interesting speaker and offering best practices are great ways to start.