Some cut the cord and some never had a cord to begin with. Whichever the case, they still love online video and several ad-supported platforms.
Shoppers at any age are influenced more by their peers than by celebrities, says Gen.Video, so brands and agencies are investing more in influencer marketing.
A report by Wibbitz shows the best days and day parts for desktop, mobile, and Facebook video performance. It also asks publishers about their biggest video challenges for 2017.
Generation Z is most likely to skip video ads, but they get angry when the don’t have the option. Give them control and respect their decisions.
While cost is a factor and few consumers have a VR device, YuMe says the time is right for brands to jump in and get a first-mover advantage.
While viewers find online video ads disruptive, their feelings change if it means they get to enjoy quality content for free. Millennials are the most ad-friendly of all.
SMBs now see online video marketing as an essential for staying relevant, and plant to invest in Facebook ads over the next 12 months.