Keep viewers engaged and watching longer by offering interactive video. Here’s how to do it the smart way, and pitfalls marketers should avoid.
Microsoft’s audience survey tool, Microsoft Pulse, has learned a new trick. Now, marketers can use Microsoft Video Pulse to gather second-by-second responses to any recorded video.
The ad industry is in crisis, finds an Accenture multi-country survey. Consumers are so annoyed by ad interruptions that 4 in 10 would pay to avoid them.
Do all those metrics add up to proof of ROI? Rapt Media surveyed marketers and learned that the lack of deeper insights on data is a real problem.
A survey by eZanga shows that younger and older adults have markedly different feelings about video ads, with younger viewers much more receptive.
While live video streaming was heavily used for employee training in 2015, this year more companies see it as a tool for authentic marketing interactions.
Twenty percent of buyers planned to increase their mobile video ad spending this year, although attribution and measurement remain areas of concern.