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The Dos and Don’ts of Interactive Video Marketing

Keep viewers engaged and watching longer by offering interactive video. Here’s how to do it the smart way, and pitfalls marketers should avoid.

Discover Microsoft Video Pulse, the New Way to Gather Feedback

Microsoft’s audience survey tool, Microsoft Pulse, has learned a new trick. Now, marketers can use Microsoft Video Pulse to gather second-by-second responses to any recorded video.

61% of Online Consumers Aware of Several Ad-Blocking Options

The ad industry is in crisis, finds an Accenture multi-country survey. Consumers are so annoyed by ad interruptions that 4 in 10 would pay to avoid them.

Marketers’ Biggest Challenge in 2016: Getting Meaningful Insights

Do all those metrics add up to proof of ROI? Rapt Media surveyed marketers and learned that the lack of deeper insights on data is a real problem.

Ad Attitudes: How Do Viewers Feel About the Video Ads They See?

A survey by eZanga shows that younger and older adults have markedly different feelings about video ads, with younger viewers much more receptive.

Over Half of Execs See Live Video Streaming as Important in 2016

While live video streaming was heavily used for employee training in 2015, this year more companies see it as a tool for authentic marketing interactions.

Mobile Video Will Grow Sales in 2016, But Major Obstacles Remain

Twenty percent of buyers planned to increase their mobile video ad spending this year, although attribution and measurement remain areas of concern.