survey

The Ad Load Difference: 66% of Streaming Customers Are Satisfied

Two-thirds of streamers are happy with their commercial ad load, far higher than the number of pay TV customers who can say the same.

VidGrid Brings Interactive Videos to All Parts of the Enterprise

Ilos Videos is now VidGrid, and that new name represents a new mission to bring simple video communication to marketing, sales, and more.

Facebook Now Beats YouTube for Video Viewing, Relevant Ads

After years of YouTube being the video giant, has Facebook now taken its lead? A report says yes, and by a large margin.

Instagram and Snapchat Stories Key to Reaching Young Viewers

Rethink personalization, keep it short, and try to get the music right. Instagram and Snapchat stories deliver video-loving younger demos.

Original Digital Video Ad Budgets Show a 68% Increase: IAB

TV is no longer the best way to reach all viewers. Agencies cast their votes with ever-increasing ad budgets for original digital video.

Video Marketing By the Numbers: Who’s Making Videos and Why?

Does your brand post interactive online videos? Well, 29 percent of video marketing pros do. Wibbitz provides a snapshot on the industry.

Creator Content Can Boost Unaided Recall By 214%, Says Twitter

Twitter has seen big wins with creator content, and at VidCon it gave more details about the Creator Originals program it announced during NewFronts.