support

Esports Love Brands, but Do Brands Love Them Back?

While esports are now mainstream entertainment, many brands are reluctant to advertise with them. It’s time to get over any fears, say the experts.

How Genius Created Brand-Sponsored Live Video Events for Fans

Music site Genius pleased fans and brands alike with a series of interviews with rap legends. Here’s how it created buzz-worthy events that brands wanted to be part of.