study

Combine TV and Mobile Ads for High Reach at Low Cost: BrightRoll

TV is still the commercial king, but mobile video reaches younger viewers who get most of their video entertainment online.

3 Takeaways From Pixability’s Massive Consumer Electronics Study

When shoppers look up a consumer electronics product on YouTube, what do they hope to fine? And what video content keeps them engaged the longest? A Pixability study holds the answers.

How Can Businesses Profit From Online Video in the Year 2020?

Mobile video will grow in importance in the next six years, but data caps threaten to spoil the party. Luckily, there’s a way for brands to get around the limits.

PopSugar Study Reveals What Women Want in Online Video

Female online video viewers respond best to videos that teach something useful and entertain while they’re doing it.

Who’s Buying Online Video Ads? FreeWheel Has the Answers

A study of online video ad buyers shows that video ads and display ads are purchased by different types of companies.

Why Beauty Brands Get a Black Eye on YouTube

Brands are investing in YouTube, but they’re doing too little and creating the wrong content. A report from Pixability shows how they can improve.

What Brands Can Learn from Viacom’s Social TV Study

Three Cs — communication, content, and comments — show why some viewers love to discuss their favorite programs online.