Blocking Bots Increases Video Ad Engagement By 22%, Finds Study

Videology and White Ops devised a study that removed non-human bot traffic and studied video engagement. When bots are removed, engagement rates shoot up.

Trailers Drive Views to Facebook Videos, But There’s a Catch

Ad tech firm Adaptly tested the benefits of preview trailers and subtitles in getting people to watch long-form brand videos on Facebook. The results are surprising!

Young Men Are the Most Emotional When Watching Online Video Ads

When people have intense emotional responses to online video ads, they’re more likely to share the videos and buy the products advertised.

5 Best Practices for Native Mobile Video Campaigns: Hook ‘Em Fast

Native video can be especially effective on mobile devices, but you need to follow these five tips to make an impression with distracted, scrolling viewers.

IAB Shows the State of Digital Video Advertising Around the World

Learn the biggest challenges and opportunities for online video advertising in the United States plus 18 other countries.

Study Results Show How to Best Engage Video Viewers on Twitter

Social media marketing comes with its own set of best practices. A joint study from Ace Metrix and Twitter shows the common traits that top-performing Twitter video ads share.

The Problem and the Solution for Online Video Brand Lift Studies

According to testing by Specific Media, the results of brand lift studies for online video campaigns are wildly inaccurate. Luckily, there’s a fix.