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When to Use Pre-Roll, Mid-Roll, and Outstream Video Ads: YuMe

Pre-rolls are the big winner in a new report, and are seen as providing the best value exchange for free content, but mid-roll and outstream video ads have roles to play, as well.

Where Do Viewers Trust the Ads? Study Reveals the Missing Factor

Ad buyers who only look at behavioral or demographic data when buying ad space are missing an important detail: context matters, and some networks are more trustworthy than others.

3 Beauty Vlogger Tips for Creating Attractive YouTube Channels

ICX Media crunched the numbers and here are the top three tips that most beauty vloggers are missing. Plus: Brand marketers, here’s how to find the ideal influencer.

Get to Know Generation Z: They Like Humor and Hate Auto-Play

Generation Z is most likely to skip video ads, but they get angry when the don’t have the option. Give them control and respect their decisions.

Brightcove Social Makes Cross-Platform Video Marketing Easy

Distribute marketing videos to Facebook, YouTube, and Twitter, as well as owned web properties, then see all the results in a central dashboard.

5 Tips for Doing Social Video Marketing the Right Way: Brightcove

Social networking platforms are constantly evolving, so brands that want to reach connected consumers need to evolve their video strategies just as quickly.

Young Adults More Likely to Make a Purchase After Viewing a Video

Online video ads are effective, especially if brands are going after younger shoppers. Here are a few other ways to break through to the millennial audience.