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Gen Z: 5 Tips for Appealing to Young and Engaged Consumers

Raised online, today’s young people are savvy about marketing, and want to support companies that support their values.

Transformists Are the Goal, Says Digitas; Look Beyond Millennials

Rather than marketing only to young adults, focus on transformists: values-driven, socially-minded, adventurous consumers of any age.

Mobile Game Video Ads: Marketing Success Is All About the Rewards

Offering players a reward is a great way to incentivize them to complete mobile game video ads, but different age groups prefer different rewards.

Pop-Up Ads Ruin the Experience, Especially for Online Video

The title of most annoying goes to pop-up ads. Whether they’re covering videos or news articles, consumers wish they would disappear.

Is That Video Really Brand-Safe? A Study Tests Top Creators

After YouTube suffered multiple brand safety complaints in the past year, every top creator must be 100 percent brand-safe now, right? Not even close.

Lean-In: Why Mobile Video Offers the Best Results for Ads

Not all screens are equal, research from Australia suggests. When viewers lean-in to view full-screen premium content, they pay greater attention.

IAB Names Best Practices for Audience-Based Advanced TV Targeting

A free two-page guide helps educate both buyers and sellers on advanced TV targeting, giving definitions, stats, and best practices.