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9 Is the Magic Number When it Comes to Video Ad Exposure: YuMe

How many views is the right number of views? After studying the data, YuMe says marketers should think about frequency minimums, not maximums.

Use Online Video to Target IT Decision Makers, Says Yahoo

Want to get a technology product or service in front of the right buyer? Here’s how to use video advertising to attract IT decision makers and get noticed.

Connected TV Ads Get Most Attention, Have Highest Purchase Intent

YuMe studied the eye movements of 400 participants to learn which types of video ads actually get watched. Connected TV ads led the way for every metric.

When to Use Pre-Roll, Mid-Roll, and Outstream Video Ads: YuMe

Pre-rolls are the big winner in a new report, and are seen as providing the best value exchange for free content, but mid-roll and outstream video ads have roles to play, as well.

Where Do Viewers Trust the Ads? Study Reveals the Missing Factor

Ad buyers who only look at behavioral or demographic data when buying ad space are missing an important detail: context matters, and some networks are more trustworthy than others.

3 Beauty Vlogger Tips for Creating Attractive YouTube Channels

ICX Media crunched the numbers and here are the top three tips that most beauty vloggers are missing. Plus: Brand marketers, here’s how to find the ideal influencer.

Get to Know Generation Z: They Like Humor and Hate Auto-Play

Generation Z is most likely to skip video ads, but they get angry when the don’t have the option. Give them control and respect their decisions.