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Non-Viewable Video Ads: 76% Are in Background Tabs or Off-Screen

How can advertisers make sure their video ads have the best chance of being viewed? New research from Google provides invaluable information.

56% of Consumers Say Companies With Websites Should Have Video

Animoto’s study on consumer video expectations finds that shoppers rely on product videos when making a purchase and share favorites on Facebook.

Facebook Too Distracting for Video Ads, Says Biometric Study

47% of Facebook users immediately ignore or skip video ads. One study says Facebook isn’t the place for deep customer engagement.

Digitas Survey: Online Video Budgets Up, Yet ROI Concerns Remain

A survey of senior-level brand decision makers found that they see value in online video marketing, yet have a hard time justifying the costs.

68% of Marketers and Agencies Will Raise Digital Video Ad Budgets

It’s NewFront Week and that means slick presentations about upcoming online video series. Good news: Advertisers can’t wait to buy ad space.

Second-Screen Use on the Rise; Here’s How to Reach TV Viewers

An IAB study shows that viewers increasingly use a second screen device while watching TV to get more information about the show or commercials.

Fashion Faux Pas: Opportunities Fashion Brands Miss on YouTube

Looking good on YouTube takes different skills than looking good on the runway. Here’s what the fashion world doesn’t know about YouTube.