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What BMW and Ford Understand About Online Video

When creating videos and building community on YouTube, learn the power of the “Hero, Hub, Hygiene” strategy.

Brands Are Embracing Online Video Advertising, Notes MediaRadar

A marketing study shows which verticals are investing the most in online video, and which video lengths are the clear favorites.

Combine TV and Mobile Ads for High Reach at Low Cost: BrightRoll

TV is still the commercial king, but mobile video reaches younger viewers who get most of their video entertainment online.

3 Takeaways From Pixability’s Massive Consumer Electronics Study

When shoppers look up a consumer electronics product on YouTube, what do they hope to fine? And what video content keeps them engaged the longest? A Pixability study holds the answers.

How Can Businesses Profit From Online Video in the Year 2020?

Mobile video will grow in importance in the next six years, but data caps threaten to spoil the party. Luckily, there’s a way for brands to get around the limits.

PopSugar Study Reveals What Women Want in Online Video

Female online video viewers respond best to videos that teach something useful and entertain while they’re doing it.

Who’s Buying Online Video Ads? FreeWheel Has the Answers

A study of online video ad buyers shows that video ads and display ads are purchased by different types of companies.