Rethink personalization, keep it short, and try to get the music right. Instagram and Snapchat stories deliver video-loving younger demos.
Raised online, today’s young people are savvy about marketing, and want to support companies that support their values.
Rather than marketing only to young adults, focus on transformists: values-driven, socially-minded, adventurous consumers of any age.
Offering players a reward is a great way to incentivize them to complete mobile game video ads, but different age groups prefer different rewards.
The title of most annoying goes to pop-up ads. Whether they’re covering videos or news articles, consumers wish they would disappear.
After YouTube suffered multiple brand safety complaints in the past year, every top creator must be 100 percent brand-safe now, right? Not even close.
Not all screens are equal, research from Australia suggests. When viewers lean-in to view full-screen premium content, they pay greater attention.