study

Advanced TV Attribution: A Free Downloadable Guide Explains It

Creating an advanced TV attribution study not only proves the value of connected TV campaigns, but also improves all online and offline marketing.

Instagram and Snapchat Stories Key to Reaching Young Viewers

Rethink personalization, keep it short, and try to get the music right. Instagram and Snapchat stories deliver video-loving younger demos.

Gen Z: 5 Tips for Appealing to Young and Engaged Consumers

Raised online, today’s young people are savvy about marketing, and want to support companies that support their values.

Transformists Are the Goal, Says Digitas; Look Beyond Millennials

Rather than marketing only to young adults, focus on transformists: values-driven, socially-minded, adventurous consumers of any age.

Mobile Game Video Ads: Marketing Success Is All About the Rewards

Offering players a reward is a great way to incentivize them to complete mobile game video ads, but different age groups prefer different rewards.

Pop-Up Ads Ruin the Experience, Especially for Online Video

The title of most annoying goes to pop-up ads. Whether they’re covering videos or news articles, consumers wish they would disappear.

Is That Video Really Brand-Safe? A Study Tests Top Creators

After YouTube suffered multiple brand safety complaints in the past year, every top creator must be 100 percent brand-safe now, right? Not even close.