Generation Z is most likely to skip video ads, but they get angry when the don’t have the option. Give them control and respect their decisions.
Distribute marketing videos to Facebook, YouTube, and Twitter, as well as owned web properties, then see all the results in a central dashboard.
Social networking platforms are constantly evolving, so brands that want to reach connected consumers need to evolve their video strategies just as quickly.
Online video ads are effective, especially if brands are going after younger shoppers. Here are a few other ways to break through to the millennial audience.
Cross-screen advertising is on the rise, as advertisers increasingly run campaigns on computers, mobile devices, and connected TVs.
Know your customers, know their preferences, and reach them when they’re streaming their favorite shows. A study breaks down groups of department store shoppers.
Time of day matters. Viewers are more receptive to online video ads in the morning hours, and more likely to make a purchase based on those ads.