When creating videos and building community on YouTube, learn the power of the “Hero, Hub, Hygiene” strategy.
A marketing study shows which verticals are investing the most in online video, and which video lengths are the clear favorites.
TV is still the commercial king, but mobile video reaches younger viewers who get most of their video entertainment online.
When shoppers look up a consumer electronics product on YouTube, what do they hope to fine? And what video content keeps them engaged the longest? A Pixability study holds the answers.
Mobile video will grow in importance in the next six years, but data caps threaten to spoil the party. Luckily, there’s a way for brands to get around the limits.
Female online video viewers respond best to videos that teach something useful and entertain while they’re doing it.
A study of online video ad buyers shows that video ads and display ads are purchased by different types of companies.