Participants spent more time with interactive video ads, remembered them at a higher rate, and were more interested in purchasing their products in the future.
Device and ad length matter when targeting younger or older adults. The IAB, Tremor, and Millward Brown studied 1,800 adults, testing their reactions to video ads.
After studying scores of sponsored videos, Ace Metrix has come up with five best practices for brands that want to connect with viewers..
YuMe looked at the value of various length ad sports in real-world campaigns, finding that short video ads have a purpose but aren’t right for every audience.
70 percent of companies that have tried interactive video say that it works well, finds a study sponsored by Brightcove
Videology and White Ops devised a study that removed non-human bot traffic and studied video engagement. When bots are removed, engagement rates shoot up.
Ad tech firm Adaptly tested the benefits of preview trailers and subtitles in getting people to watch long-form brand videos on Facebook. The results are surprising!