An IAB study shows that viewers increasingly use a second screen device while watching TV to get more information about the show or commercials.
Looking good on YouTube takes different skills than looking good on the runway. Here’s what the fashion world doesn’t know about YouTube.
When creating videos and building community on YouTube, learn the power of the “Hero, Hub, Hygiene” strategy.
A marketing study shows which verticals are investing the most in online video, and which video lengths are the clear favorites.
TV is still the commercial king, but mobile video reaches younger viewers who get most of their video entertainment online.
When shoppers look up a consumer electronics product on YouTube, what do they hope to fine? And what video content keeps them engaged the longest? A Pixability study holds the answers.
Mobile video will grow in importance in the next six years, but data caps threaten to spoil the party. Luckily, there’s a way for brands to get around the limits.