Live video builds excitement and engagement, and that turns into a halo effect for brands. Yahoo releases a study on live online video ads just in time for Advertising Week.
While advertisers have focused on improving viewability rates, viewability alone doesn’t determine whether or not an ad will be effective. Fresh research shows how to improve visual engagement and brand recall.
Video ad company YuMe looks for ad length best practices and discovers that 15-second ads work best for just about everyone. New brands, however, should go longer. Read on to find out why.
Create video ads people want to see and deliver them in the right format. A report from Wibbitz unlocks the secrets to onscreen viewer acceptance.
Young adult cord-cutters see ads shown with original online video as “more interesting” or “fun,” making this a valuable way to reach a challenging demographic.
Participants spent more time with interactive video ads, remembered them at a higher rate, and were more interested in purchasing their products in the future.
Device and ad length matter when targeting younger or older adults. The IAB, Tremor, and Millward Brown studied 1,800 adults, testing their reactions to video ads.