study

Study Finds Interactive Video Ads More Effective Than Pre-Rolls

Participants spent more time with interactive video ads, remembered them at a higher rate, and were more interested in purchasing their products in the future.

5 Important Lessons on Video Ad Length for Demographic Targeting

Device and ad length matter when targeting younger or older adults. The IAB, Tremor, and Millward Brown studied 1,800 adults, testing their reactions to video ads.

5 Tips for Brands on Getting Results With Long-Form Native Video

After studying scores of sponsored videos, Ace Metrix has come up with five best practices for brands that want to connect with viewers..

Get to the Point: 5 Places Where Short Video Ads Perform Best

YuMe looked at the value of various length ad sports in real-world campaigns, finding that short video ads have a purpose but aren’t right for every audience.

Interactive Video Most Used for Driving Engagement and E-learning

70 percent of companies that have tried interactive video say that it works well, finds a study sponsored by Brightcove

Blocking Bots Increases Video Ad Engagement By 22%, Finds Study

Videology and White Ops devised a study that removed non-human bot traffic and studied video engagement. When bots are removed, engagement rates shoot up.

Trailers Drive Views to Facebook Videos, But There’s a Catch

Ad tech firm Adaptly tested the benefits of preview trailers and subtitles in getting people to watch long-form brand videos on Facebook. The results are surprising!