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The Problem and the Solution for Online Video Brand Lift Studies

According to testing by Specific Media, the results of brand lift studies for online video campaigns are wildly inaccurate. Luckily, there’s a fix.

Non-Viewable Video Ads: 76% Are in Background Tabs or Off-Screen

How can advertisers make sure their video ads have the best chance of being viewed? New research from Google provides invaluable information.

56% of Consumers Say Companies With Websites Should Have Video

Animoto’s study on consumer video expectations finds that shoppers rely on product videos when making a purchase and share favorites on Facebook.

Facebook Too Distracting for Video Ads, Says Biometric Study

47% of Facebook users immediately ignore or skip video ads. One study says Facebook isn’t the place for deep customer engagement.

Digitas Survey: Online Video Budgets Up, Yet ROI Concerns Remain

A survey of senior-level brand decision makers found that they see value in online video marketing, yet have a hard time justifying the costs.

68% of Marketers and Agencies Will Raise Digital Video Ad Budgets

It’s NewFront Week and that means slick presentations about upcoming online video series. Good news: Advertisers can’t wait to buy ad space.

Second-Screen Use on the Rise; Here’s How to Reach TV Viewers

An IAB study shows that viewers increasingly use a second screen device while watching TV to get more information about the show or commercials.