According to testing by Specific Media, the results of brand lift studies for online video campaigns are wildly inaccurate. Luckily, there’s a fix.
How can advertisers make sure their video ads have the best chance of being viewed? New research from Google provides invaluable information.
Animoto’s study on consumer video expectations finds that shoppers rely on product videos when making a purchase and share favorites on Facebook.
47% of Facebook users immediately ignore or skip video ads. One study says Facebook isn’t the place for deep customer engagement.
A survey of senior-level brand decision makers found that they see value in online video marketing, yet have a hard time justifying the costs.
It’s NewFront Week and that means slick presentations about upcoming online video series. Good news: Advertisers can’t wait to buy ad space.
An IAB study shows that viewers increasingly use a second screen device while watching TV to get more information about the show or commercials.