streaming

Streaming Video CTV Ads Found Less Annoying Than Broadcast Spots

Reaching viewers when they’re in a receptive state of mind means reaching them on connected TV. Viewers find CTV ads are tolerated better than broadcast TV spots.

IAB Releases Guide to Digital Video Advertising, a Must-Download

Exclusive: The IAB has created the best roadmap yet to the online video advertising industry—a PDF and website explaining the area as well as the challenges facing today’s marketers.

Connected TV Ad Requests Up 300% Over 3 Years, Says Videology

Mobile is hot, but living room viewing is hotter. Today’s viewers prefer streaming premium video to their living room TVs—and video marketers are taking notice.

Christopher Walken Won the Super Bowl, Declares TiVo Viewing Data

What spot did viewers need to watch one more time? Christopher Walken—with an assist from Justin Timberlake—won the day with strong viewer engagement.

Advertisers Paying a 2X Premium for Connected TV Views: Tremor

Living room streaming is exploding in popularity, and advertisers are taking note. Connected TV viewing follows its own rules, peaking on the weekends.

Completion and Viewability Most Popular Video Campaign Objectives

While online advertisers still value a strong completion rate or view-thru rate for their videos, viewability is quickly gaining finds Videology data.

Video Camera Guide 2016: Pick the Right Camera for the Job

It’s one of OnlineVideo.net’s most popular features: the video camera guide. Read this to learn the best video camera for your needs, covering everything from low-tech to pro. We also explain the extra features that separate the good cameras from the great.