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SSAI: What Marketers Need to Know About Server-Side Ad Insertion

It creates a TV-like experience and fools the ad-blockers. Here’s why SSAI is the most important technology around for online video advertising.

Amazon Joins the Ad-Supported Video Trend? That’s the Rumor

Viewers enjoy streaming premium content, and advertisers need addressable ads at scale. An ad-supported offering from Amazon could find a lot of interest.

Streaming Video CTV Ads Found Less Annoying Than Broadcast Spots

Reaching viewers when they’re in a receptive state of mind means reaching them on connected TV. Viewers find CTV ads are tolerated better than broadcast TV spots.

IAB Releases Guide to Digital Video Advertising, a Must-Download

Exclusive: The IAB has created the best roadmap yet to the online video advertising industry—a PDF and website explaining the area as well as the challenges facing today’s marketers.

Connected TV Ad Requests Up 300% Over 3 Years, Says Videology

Mobile is hot, but living room viewing is hotter. Today’s viewers prefer streaming premium video to their living room TVs—and video marketers are taking notice.

Christopher Walken Won the Super Bowl, Declares TiVo Viewing Data

What spot did viewers need to watch one more time? Christopher Walken—with an assist from Justin Timberlake—won the day with strong viewer engagement.

Advertisers Paying a 2X Premium for Connected TV Views: Tremor

Living room streaming is exploding in popularity, and advertisers are taking note. Connected TV viewing follows its own rules, peaking on the weekends.