Reaching viewers when they’re in a receptive state of mind means reaching them on connected TV. Viewers find CTV ads are tolerated better than broadcast TV spots.
Exclusive: The IAB has created the best roadmap yet to the online video advertising industry—a PDF and website explaining the area as well as the challenges facing today’s marketers.
Mobile is hot, but living room viewing is hotter. Today’s viewers prefer streaming premium video to their living room TVs—and video marketers are taking notice.
What spot did viewers need to watch one more time? Christopher Walken—with an assist from Justin Timberlake—won the day with strong viewer engagement.
Living room streaming is exploding in popularity, and advertisers are taking note. Connected TV viewing follows its own rules, peaking on the weekends.
While online advertisers still value a strong completion rate or view-thru rate for their videos, viewability is quickly gaining finds Videology data.
It’s one of OnlineVideo.net’s most popular features: the video camera guide. Read this to learn the best video camera for your needs, covering everything from low-tech to pro. We also explain the extra features that separate the good cameras from the great.