After what feels like an eternity, Nielsen is finally measuring and selling Netflix ratings. Hulu and Amazon will follow. Is this the ratings transparency the industry has been waiting for?
While viewers tune away quickly on video sharing and social media sites, they’re much more likely to watch long-form content on a brand-owned property.
The live streaming platform just for brands takes the wraps off a new version. Brands will benefit from an improved dashboard, richer analytics, and the ability to simulcast to social platforms.
Live streams use a lot of resources, but deliver little in return. Don’t give into the hype about live video—ask what live streaming really accomplishes for your brand.
Create interactive video sessions where you can see and talk to customers. StreamingPro is now easier and works with on-demand video clips.