strategy

Planning for ’18: Reevaluate the Online Video Channels Brands Use

Some brands are stuck thinking they need to post to all the online video channels available, capturing viewers wherever they can. But focusing on a few key channels delivers better results.

Creating a Holiday Video Strategy: The MatPat Interview, Part 2

The holiday time is the right time to attract shoppers with online video. Don’t worry if you’re just getting started: Here’s how to make a late start work to your advantage.

Evolve and Iterate: Creating and Updating a Video Strategy

If a brand’s online video strategy isn’t constantly moving forward, then it’s falling behind. Entertaining viewers and beating the competition means always thinking about tomorrow.

Viral Lessons: The 6 Key Attributes Viral Videos Often Share

Call them the 6 habits of highly successful video makers. Following these tips can turn a so-so video into a hit-churning, viewer-pleasing, social-sharing viral powerhouse.

Advertisers, It’s Time to Plan Your Super Bowl Strategy

Get in the game before the game passes you by. Visible Measures has created a playbook showing how even small brands can benefit from Super Bowl fever.

AppNexus Offers End-of-Year Ad-Buying Strategies for Brands

The surprising truth about video ad click-through rates: They’re dramatically higher than for banner ads, so marketers should look to video with their performance goals.

Online Advertisers Need to Adapt or Get Left Behind, Warns Google

Some online publishers, advertisers, and agencies think the world owes them a living, said a Google managing director at IBC. What they need to do is reevaluate their ad strategies. Removing waterfalls of ineffective ads is a start.