If a brand’s online video strategy isn’t constantly moving forward, then it’s falling behind. Entertaining viewers and beating the competition means always thinking about tomorrow.
Call them the 6 habits of highly successful video makers. Following these tips can turn a so-so video into a hit-churning, viewer-pleasing, social-sharing viral powerhouse.
Get in the game before the game passes you by. Visible Measures has created a playbook showing how even small brands can benefit from Super Bowl fever.
The surprising truth about video ad click-through rates: They’re dramatically higher than for banner ads, so marketers should look to video with their performance goals.
Some online publishers, advertisers, and agencies think the world owes them a living, said a Google managing director at IBC. What they need to do is reevaluate their ad strategies. Removing waterfalls of ineffective ads is a start.
The days of posting one video on a company or brand site are over. Nowadays, it’s important to create a series of videos and showcase them on multiple platforms. Here’s how to get started.
Is it bad luck? The weather? Genetics? Nope, nope, and nope., it’s that you’re following the wrong video marketing strategy—if you even have a strategy to begin with. Here are five ways that you might have gone wrong.