Customers respond to stories, so here are the essential elements brands need to use to connect with those viewers, as well as the tools they should use to do it.
If you really want to connect with your customers, skip the product demos and tell them a story, one that they can relate to.
For marketers getting started with online video, startup costs can be surprisingly low. Also, the three elements to include in your video to make them truly engaging.
Online tool lets video makers write and format scripts, and it’s no longer tied to Adobe’s Creative Suite.