Today’s viewers don’t want another slick sales pitch or celebrity endorsement. They want products they feel good about buying. Storytelling lets brands connect in a meaningful way.
Winning at Snapchat is a struggle for many brands: It has a huge and active young user base, but getting in front of them is difficult. Here’s how to beat the odds.
Customers respond to stories, so here are the essential elements brands need to use to connect with those viewers, as well as the tools they should use to do it.
If you really want to connect with your customers, skip the product demos and tell them a story, one that they can relate to.
For marketers getting started with online video, startup costs can be surprisingly low. Also, the three elements to include in your video to make them truly engaging.
Online tool lets video makers write and format scripts, and it’s no longer tied to Adobe’s Creative Suite.