Story

The 6 Cs of Online Video Storytelling

Customers respond to stories, so here are the essential elements brands need to use to connect with those viewers, as well as the tools they should use to do it.

Five Storytelling Tips to Make Your Online Videos More Effective

If you really want to connect with your customers, skip the product demos and tell them a story, one that they can relate to.

Get Started with Online Video: Buying Equipment, Telling a Story

For marketers getting started with online video, startup costs can be surprisingly low. Also, the three elements to include in your video to make them truly engaging.

Adobe Story Leaves Creative Suite Behind

Online tool lets video makers write and format scripts, and it’s no longer tied to Adobe’s Creative Suite.