Thanks to consistent IDs from the video player and ad network, and the addition of an SDK to measure viewability, VAST 4.1 solves a raft of problems.
In this commentary, Streaming Media columnist Dan Rayburn spells out all the ways online video ads lead to viewer frustration—and why it’s getting worse. Where are the standards and best practices?
Advertisers need to know their online video ads are being seen by humans, or they’ll never have confidence in online video. Fortunately, help is on the way.