standards

IAB Tech Lab Urges Adoption of VAST 4.1 at Video Summit

Thanks to consistent IDs from the video player and ad network, and the addition of an SDK to measure viewability, VAST 4.1 solves a raft of problems.

Memo to the Video Advertising Community: The System Is Broken

In this commentary, Streaming Media columnist Dan Rayburn spells out all the ways online video ads lead to viewer frustration—and why it’s getting worse. Where are the standards and best practices?

Viewability Standards for Video Ads Coming in 2014

Advertisers need to know their online video ads are being seen by humans, or they’ll never have confidence in online video. Fortunately, help is on the way.