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MRC Releases Its Final Guidelines on Mobile Ad Viewability

The MRC’s mobile video ad viewability guidelines are the same as its desktop video ad guidelines, and aren’t intended to show that an ad was viewed to completion.

MRC Releases Guidelines for Mobile Ad Viewability Standards

Is two seconds long enough to make an impression on potential customers? If the MRC’s preliminary guidelines stand, that’s when a mobile video ad will be considered viewable.

VAST 4.0 Now Available for Public Comment, Says IAB Tech Lab

In a nod to the future of online video advertising, VAST 4.0 will gain server-side ad-stitching and tracking, as well as an improvement for programmatic selling.

Viewability Guidelines for Mobile Look Like Desktop Guidelines

The proposed guidelines for when a mobile video or display ad is considered viewabile are hereā€”and they should inspire feelings of deja vu.

Viewability Rates About More Than Inventory Quality: Videology

While the video marketing industry finally has a standard for ad viewability, a Videology study finds that advanced targeting is crucial for high view rates.

2015 Will Be a Year of Transition for Ad Viewability, Says IAB

While there is now a viewability standard for display and video ads, don’t expect full 100% viewability from the start.

Viewability Video Standard Is a Sham Fleecing Online Advertisers

Should advertisers be charged if only half their video ad can be seen for only two seconds? The answer is yes, according to the ridiculous new viewability ad standard.