SpotX

Consumer Privacy in 2019: Ad Practices Lead to Better Experiences

Heard of the California Consumer Privacy Act? It’ll be here in less than a year, and it’s sure to have a giant impact on the video ad industry.

Streaming Services Offer New Opportunities for Advertisers

Thanks to the rise of streaming services available on a variety of screens, advertisers can personalize their messages like never before.

Scaling Addressable Advertising: Tips From Akamai, SpotX, Yospace

Three expert vendors offer pro tips on delivering addressable advertising for massive live events. To avoid bottlenecks, skip just-in-time placement and work in advance.

JW Player Creates Video Player Bidding, SpotX Exclusive Partner

Publishers can maximize their sales, says JW Player of its new programmatic video solution, while advertisers can reach a premium audience.

Cross-Screen Advertising an Essential to Reach Viewers: Survey

Both ad buyers and sellers stand to benefit with an audience-based cross-screen advertising model, says a SpotX report.

Cross-Screen Video Campaign Planning: Tips From Experts at CES

Buying time of TV or mobile alone isn’t enough anymore. Now, cross-screen campaigns need to reach those screens and more.

Programmatic Buying: What it Means, How It’s Changing Advertising

Data, automation, and measurement will forever shape the online ad-buying ecosystem, yet deep problems remain with viewability and deep-rooted fraud.