Thanks to the rise of streaming services available on a variety of screens, advertisers can personalize their messages like never before.
Three expert vendors offer pro tips on delivering addressable advertising for massive live events. To avoid bottlenecks, skip just-in-time placement and work in advance.
Publishers can maximize their sales, says JW Player of its new programmatic video solution, while advertisers can reach a premium audience.
Both ad buyers and sellers stand to benefit with an audience-based cross-screen advertising model, says a SpotX report.
Buying time of TV or mobile alone isn’t enough anymore. Now, cross-screen campaigns need to reach those screens and more.
Data, automation, and measurement will forever shape the online ad-buying ecosystem, yet deep problems remain with viewability and deep-rooted fraud.