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Esports Love Brands, but Do Brands Love Them Back?

While esports are now mainstream entertainment, many brands are reluctant to advertise with them. It’s time to get over any fears, say the experts.

To Reach Esports Fans, Brands Need to Tell the Players’ Stories

As esports grow they become less about the actual games and more about the players playing them. Brands can get involved by helping fans engage with their favorite gamers.

What Brands and Media Companies Need to Learn About Fandom

‘The more you get involved, the worse it’s going to be,’ one YouTube star laments. So back-off, brands, and let influencers do the work you’re paying them for.

VR Brand Advertising Works and Here’s the Proof: USA Today

Virtual reality isn’t just a new way of telling stories, it’s a completely new medium. Here are the tools brands can use to make a good experience great, and why it matters.

YouTube Buys FameBit, Which Connects Brands and YouTube Talent

FameBit was a superstar startup at only three-years-old, creating a self-service influencer market for brands. Now Google has bought the company for an undisclosed amount.

It’s Long Overdue: Pinterest + Brand Video = True Love (at Last)

Pinterest’s Promoted Videos offering puts brand-sponsored on-demand videos in front of motivated shoppers. Early testing shows it’s a hit.

NewFronts Play Large Role in Video Ad Spend Budgets, Finds Survey

As newfront season begins in New York City, the IAB released survey results showing a 114 percent increase in ad spending on original digital video