While esports are now mainstream entertainment, many brands are reluctant to advertise with them. It’s time to get over any fears, say the experts.
As esports grow they become less about the actual games and more about the players playing them. Brands can get involved by helping fans engage with their favorite gamers.
‘The more you get involved, the worse it’s going to be,’ one YouTube star laments. So back-off, brands, and let influencers do the work you’re paying them for.
Virtual reality isn’t just a new way of telling stories, it’s a completely new medium. Here are the tools brands can use to make a good experience great, and why it matters.
FameBit was a superstar startup at only three-years-old, creating a self-service influencer market for brands. Now Google has bought the company for an undisclosed amount.
Pinterest’s Promoted Videos offering puts brand-sponsored on-demand videos in front of motivated shoppers. Early testing shows it’s a hit.
As newfront season begins in New York City, the IAB released survey results showing a 114 percent increase in ad spending on original digital video