While online video ad budgets are growing quickly, online video viewing is growing at an even faster rate. A glut of inventory means prices have been coming down.
Brands and media companies believe video is effective and plan to create more of it and increase spending. Now if only they could find the time and resources.
Video marketing is growing at a rapid rate and it has a budget to match. A Magisto report dives into the numbers and finds an average spend of $20,000.
As newfront season begins in New York City, the IAB released survey results showing a 114 percent increase in ad spending on original digital video